Ad network integrations

Microsoft Ads

FeatureSupported
Campaign measuring
Keyword measuring
Ad Spend measuring

Measure Microsoft Ads traffic

In your Microsoft Ads account, go to Settings → Account Level Options. In the Final Url Suffix field, enter the following:

utm_id={CampaignId}&utm_campaign={Campaign}&sp_ai={AdId}&sp_agi={AdGroupId}&sp_kwi={TargetId}&utm_term={keyword:substituted_because_of_url_length_limit}&sp_n=bing_ads&sp_pl={Network}

These instructions can also be found by clicking the integration on your workspace's settings page.

Measure Microsoft Ads ad spend

To import your Microsoft Ads spend, please go your workspace's settings page and click the "connect" button on the Microsoft Ads integration. This will automatically take you to Microsoft Ads and ask you to connect your account.

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