Google Ads

Measure Google Ads traffic

Spectacle automatically configures your Google Ads account for tracking. Any existing utm scheme you might have in place is respected and will not be overridden.

Measure Google Ads ad spend

To import your Google Ads spend, please go your workspace's settings page and click the "connect" button on the Google Ads integration. This will automatically take you to Google Ads and ask you to connect your account. After connecting your account, Spectacle will import your Google Ads spend data, starting from the first tracked click for this network.

Audience Syncs

Spectacle's Audience Syncs for Google Ads enable powerful integration with Customer Match and Enhanced Conversions, allowing you to leverage your first-party data for better campaign performance.

Supported Sync Types

Customer Match Lists (List Sync)

Create and maintain Customer Match lists that automatically stay synchronized with your Spectacle audiences.

Use cases:

• Retargeting campaigns - Re-engage high-value customers or specific segments
• Exclusion lists - Prevent showing ads to existing customers
• Similar audiences - Let Google find new customers similar to your best segments
• Custom bidding - Adjust bids for specific customer segments

Setup requirements:

• Google Ads account must be eligible for Customer Match
• Account must have good history and comply with Google's policies
• Minimum list size of 1,000 matched users for targeting

Enhanced Conversions (Conversion Sync)

Send audience membership events as conversions using Google's Enhanced Conversions API to improve campaign optimization.

Benefits:

• Better attribution - Connect ad interactions to conversions even without cookies
• Improved bidding - Help Smart Bidding optimize for your most valuable audiences
• Privacy-safe - All data is anonymized before sending to Google
• Higher match rates - Combine click IDs with anonymized contact data

How it works:

1. When contacts enter your audience, Spectacle sends this as a conversion event
2. Google matches the data to signed-in users
3. Smart Bidding algorithms use this data to find similar high-value users
4. You can assign conversion values to optimize for revenue

Data Sharing Options

Configure which contact properties to share with Google Ads:

For Customer Match Lists:

• Email - Anonymized. Primary identifier, highest match rates
• Phone - Anonymized. Secondary identifier, improves matching
• Address - Anonymized. Includes first name, last name, country code, and postal code

For Enhanced Conversions:

• Click IDs - Gclid, Wbraid, or Gbraid (in that order) for precise attribution. This value is automatically extracted by Spectacle from the visitor's browsing data.
• Email - Anonymized email for user matching
• Phone - Anonymized phone number as additional identifier

Setup Instructions

1. Connect Google Ads - Ensure your Google Ads account is connected in Settings
2. Accept Terms - Accept Google's Customer Data Terms if prompted
3. Create Audience Sync:
   • Navigate to Audiences → Syncs
   • Click "New sync"
   • Select your Google Ads account
   • Configure data sharing preferences
4. Monitor Performance:
   • Check sync status and match rate in the Audience Syncs page
   • Monitor conversion performance in Google Ads

Important Notes

• Processing time - Initial syncs may take 24-48 hours to fully process in Google Ads
• Match rates - Typical match rates range from 30-70% depending on data quality
• List sizes - Lists under 1,000 matched users cannot be used for targeting but can be used for similar audiences
• Data freshness - Lists are updated automatically as your audience changes
• Compliance - Ensure you have user consent for data sharing per Google's EU User Consent Policy

For additional help with Audience Syncs, see our general documentation or contact support.