LinkedIn ads integration

Measure LinkedIn Ads traffic

Spectacle automatically configures your Linkedin Ads account for tracking. Any existing utm scheme you might have in place is respected and will not be overridden.

Measure LinkedIn Ads ad spend

To measure your LinkedIn Ads spend, please go your workspace's settings page and click the "connect" button on the LinkedIn Ads integration. This will automatically take you to LinkedIn Ads and ask you to connect your account. After connecting your account, Spectacle will import your LinkedIn Ads spend data, starting from the first tracked click for this network.

Import LinkedIn ad impressions and engagements

Spectacle automatically imports your LinkedIn Ads impressions and engagements (video views, comments, likes etc..) and considers this data when attributing revenue and LTV. Next to that, Spectacle will show you within customer journeys, when companies saw or engaged with your LinkedIn ads and sponsored content.

Capture leads from LinkedIn lead gen forms

When your LinkedIn Ads account is connected, Spectacle automatically captures leads submitted through your sponsored lead gen forms. Each captured lead is added to your audience as a contact (with their name and email address), and the submission shows up in the contact's customer journey — so revenue and LTV can be attributed back to the campaign the lead came from.

When the form asks for a company name, Spectacle also stores the submitter's company name (prefilled by LinkedIn from their profile) on the contact.

You can filter contacts that were discovered through LinkedIn lead forms with the "Discovered through" filter on the audience page.

Connections made before this feature was released need to be reconnected once to grant Spectacle access to lead form responses.