Ad network integrations
Meta ads
| Feature | Supported |
|---|---|
| Campaign measuring | ✅ |
| Keyword measuring | N/A |
| Ad Spend measuring | ✅ |
| Automatic tracking configuration | N/A |
| Audiences: Conversion API (CAPI) syncs | Coming soon |
| Audiences: List syncs | Coming soon |
Measure Meta Ads traffic
Tracking parameters need to be manually configured on your ads. Please add the following url parameters to the "URL parameters" field for each of your ads:
utm_id={{campaign.id}}&utm_campaign={{campaign.name}}&sp_pl={{placement}}&sp_ai={{ad.id}}&sp_agi={{adset.id}}&sp_n=meta_ads
These instructions can also be found by clicking the integration on your workspace's settings page.
Measure Meta Ads ad spend
To measure your Meta Ads spend, please go your workspace's settings page and click the "connect" button on the Meta Ads integration. This will automatically take you to Meta Ads and ask you to connect your account. After connecting your account, Spectacle will import your Meta Ads spend data, starting from the first tracked click for this network.