ActiveCampaign

Overview

The ActiveCampaign integration automatically tracks your marketing funnel and customer journey by connecting ActiveCampaign events to Spectacle's attribution system. When contacts are created, accounts are updated, or deals progress through your pipeline, these activities are captured as attribution events in real-time through webhooks.

Setup & Configuration

Connecting

You can connect your ActiveCampaign account to Spectacle by clicking the "Connect" button on the ActiveCampaign integration on your workspace's settings page.

Configuration

After connecting your ActiveCampaign account, you can optionally configure the following settings:

User Id Field (optional): The ActiveCampaign Contact field where you store the internal User Id from your own system. This can be either a standard field name (like "id") or a custom field. When configured, we will Identify any ActiveCampaign contacts. This will make them show up on the Audiences page under Contacts.

Company Id Field (optional): Choose an ActiveCampaign account field to identify companies. This can be either a standard field name (like "id") or a custom field ID. When configured, we will Group any ActiveCampaign contacts to a Company. This will make them show up on the Audiences page under Companies.

Additional Contact Fields (optional): Select custom ActiveCampaign contact fields to sync to Spectacle. You can view and filter these properties within the platform.

Additional Company Fields (optional): Select custom ActiveCampaign account fields to sync to Spectacle. You can view and filter these properties within the platform.

Contact Tracking

Automatic Event Generation

When contacts are created or updated in ActiveCampaign, Spectacle automatically generates these attribution events:

• ActiveCampaign: Contact Created - When a new contact is added to ActiveCampaign

Account/Company Tracking

Account Events

Track your B2B relationships with automatic event generation for account activities:

• ActiveCampaign: Account Created - When new accounts are created in ActiveCampaign

Deal Progression Tracking

Deal Events

Track your sales funnel with automatic event generation for deal activities:

• ActiveCampaign: Deal Created - When new deals are created
• ActiveCampaign: Deal Updated - When existing deals are modified

Contact-Account Associations

Association Tracking

When contacts are associated with accounts in ActiveCampaign, Spectacle tracks these organizational relationships:

• Contact-Account Association - When a contact is linked to an account
• Job Title Updates - When a contact's job title is updated through account association

This enables account-based marketing (ABM) attribution and helps you understand which marketing activities drive company-level engagement.

Event Attribution

All ActiveCampaign events are automatically attributed to your marketing touchpoints, allowing you to:

• Measure which campaigns generate the most qualified contacts
• Track the complete customer journey from first touch to closed deal
• Calculate real ROI for your marketing spend
• Identify which touchpoints contribute to deal progression
• Analyze account-based marketing effectiveness