Unify your entire
marketing ecosystem.

Spectacle connects to Lemon Squeezy in about 5 minutes and attributes every successful order, and every refund, to the marketing touchpoints that brought the customer in [verify]. Lemon Squeezy, as merchant of record, records the sale, the tax, and the payout. Spectacle records the journey behind it, from first ad click to the order webhook, and reports revenue by channel, campaign, and keyword with refunds already subtracted.

At a glance

• Category: Payments
• Setup time: About 5 minutes [verify]
• Authentication: [verify] API key; docs page missing
• Lemon Squeezy plan: Any Lemon Squeezy store [verify]
• Spectacle plan: All Spectacle plans (Essential, Scale, Enterprise); company-level attribution on Scale and Enterprise
• Direction: Lemon Squeezy → Spectacle. Revenue then flows Spectacle → ad platforms as conversion value
• Objects: [verify] Orders, refunds, subscription payments, customer email
• Sync: [verify] near real time, webhook-driven
• Docs: /docs/payment-providers/lemon-squeezy [404 at time of writing; create or correct]
• Marketplace: Lemon Squeezy has no app marketplace [verify]; link Docs instead

The gap in Lemon Squeezy's own reporting

Lemon Squeezy is built to take payment on your behalf, handle VAT and sales tax in every jurisdiction, and pay you out. Its reporting follows that job: revenue by product, by variant, by country, and by period. It has 0 marketing dimensions. The store dashboard cannot tell you that the customer who paid $49 today first arrived from a YouTube review in March, or that renewals from one campaign outlast renewals from another by 6 months.

Ad platforms cannot fill the gap either. A Google Ads or Meta pixel fires at checkout with whatever value you passed, then never hears about the refund a week later or the 11 renewals that follow.

Spectacle sits between them: a first-party tracking snippet on your site, your ad accounts connected for cost, and Lemon Squeezy's order events dropped onto the same customer journey as the clicks that preceded them.

What syncs

• Order created (paid) [verify]: One revenue event on the customer's journey, amount and currency from the order
• Order refunded [verify]: One negative revenue event, so attributed revenue is net
• Subscription payment succeeded [verify]: Renewal revenue credited to the journey that acquired the subscriber
• Customer email [verify]: Matched to the person identified on your site with spectacle.identify() and an email trait
• Custom data on checkout [verify]: A Spectacle user id passed at checkout for a deterministic match, mirroring the Stripe metadata approach

Subscription lifecycle events (created, cancelled, paused, resumed) and license keys are not confirmed as consumed [verify]. The consumed event list belongs in the Lemon Squeezy docs once that page exists. This page summarises; Docs is the source of truth.

What you get

• Net revenue by campaign. Every paid order sits on a journey, so a campaign is credited with what the store paid out on it, refunds subtracted [verify].
• Recurring revenue tied to the acquisition journey. A renewal 11 months after the first order arrives with no campaign attached. Spectacle credits it to the journey that acquired the subscriber [verify], so 12-month value by channel becomes a report.
• One reporting currency. Lemon Squeezy charges in the customer's currency; Spectacle reports in your workspace currency so 1 campaign selling into 5 markets has 1 return figure [verify].
• Cost per paying customer by channel. Ad spend from Google, Meta, LinkedIn, and Microsoft Advertising joined to Lemon Squeezy orders, so a channel that produces cheap trials and no orders shows up as what it is.
• Order value back to ad platforms. Send first orders or every order as a conversion with value to Google Ads and Meta so Smart Bidding optimises for revenue [verify per platform].

Pairs with

Lemon Squeezy + Google Ads (order value as a conversion) · Lemon Squeezy + Meta Ads · Lemon Squeezy + Segment for product events · Alternative for direct billing: Stripe

A subscription business could see monthly revenue in its merchant-of-record dashboard and cost per trial in its ad platforms, and nothing in between. With payments connected, 12 months of member revenue, renewals included, traced back to the acquisition journey of each customer. The channel with the cheapest trials had the lowest 12-month value per member; the channel Marketing had been asked to cut had the highest. (Anonymised; this customer bills through Stripe, and the Lemon Squeezy integration follows the same shape.)