We'd rather be checkable than impressive.
Every number in Spectacle traces back to a source you can open. We hold the claims on this page to the same standard. Here's what we do, what we don't do, and who's building it.
Why we built Spectacle
Two people hit the same wall from opposite ends.
Thomas spent 8 years building and running an affiliate tracking platform, then sold it. He'd built revenue tracking software for other companies and still couldn't answer a simple question about his own: which of these signups are good leads, and where did they come from?
Vincent spent 12 years in startups and scale-ups, then 3 years as an interim CMO. Every engagement started the same way: work out how advertising is measured, how a lead moves through the CRM, when it becomes worth something, and how to feed that back so the company does more of what works. He rebuilt the same measurement plumbing at every company. The system rarely survived the handover.
A mutual friend put it plainly: you two keep describing the same problem. Thomas had been building an answer for two years. Vincent went full-time three weeks later. Spectacle is that answer, built once, properly, so nobody has to rebuild it at their next company.
Founders
Thomas van der Kleij
Co-Founder /
Product & Data
Vincent Gaemers
Co-Founder /
Go-to-Market
We’re a focused duo building software that connects marketing to revenue and tells the truth about what works.
THE SPECTACLE ADVANTAGE
From five dashboards to one timeline.
Spectacle joins your ad platforms, website, and CRM into one first-party timeline per account, so every number in the report traces back to something you can open.
The old way
Five dashboards. Three definitions of "conversion." Quarterly reports built in spreadsheets at 11pm on a Sunday.
Session-level reporting that can't roll multiple contacts into one account
A 30-day lookback that breaks every long sales cycle
CRM deals disconnected from the campaigns that originated them
Anonymous traffic that vanishes the moment a visitor leaves the site
Channel reports that double-count revenue across ad platforms
A monthly CSV-and-VLOOKUP ritual nobody trusts
Spectacle's view
One timeline per account. Revenue traced end-to-end. Reports your CFO actually opens.
Account-level timelines: every contact from a company in one view
A lookback window you set to match your sales cycle: 90 days or 24 months
CRM deals joined back to the click that started them, and every recorded touch in between
Anonymous visits stitched into the same timeline as named contacts
One source of revenue, one reconciliation, four attribution models to compare
Live dashboards finance can audit without asking how they were built
How we work
Our values
Clarity over complexity
Full-funnel visibility is impossible in B2B. We show the signal that's real and mark the gaps, so you always know how much weight a number can carry.
Anchor in CRM truth
Touchpoints tie to contacts, accounts, opportunities, product events, and billing. What worked has to match what closed, or it isn't measurement.
Kaizen, always
Forever self-improvement. We track what works and cut what doesn't, in our product and our own marketing. We'd be a strange attribution company if we didn't.
Privacy by design
EU data residency, a DPA on request, least-privilege access, and read-only connectors wherever the integration allows it.
Measure what matters
Pipeline, revenue, CAC, payback. If a metric can't survive a finance review, it doesn't belong on a dashboard we built.
Be supportive
Operators are busy. We ship clear docs, founder-level support, and defaults that help you look good in the review.