We’re changing the way teams measure marketing.
Marketing should be accountable—and credited—when revenue lands. We help B2B operators see which efforts create customers, not just clicks.Single-touch reports miss long buying journeys. Spreadsheets break under real data. Pixels don’t survive a pipeline review. We replace superstition with evidence you can act on.
Our mission
We are building the simplest way to connect effort to outcome, so you can fund what works and cut what doesn’t.
Full-funnel visibility doesn’t exist in B2B. People share decks offline, decisions happen in rooms we can’t instrument, and signatures land months later. So we don’t chase omniscience. We anchor to Product Events, CRM and payments, capture what’s trackable, and model the rest—delivering useful signal over perfect coverage The result: decisions you can defend, budgets you can reallocate with conviction, and marketing measured in pipeline, revenue, CAC and payback. Plug-and-play integrations connect ads, web, product, CRM and billing in minutes—no stack changes, no engineering marathon.
The Numbers
- Journeys attributed each month
- 100+
- Monthly revenue tracked
- 15K
- Median setup time
- 1 minutes
- Developers needed
- 0
Our values
- Clarity over completeness
- Full-funnel visibility is impossible in B2B. We focus on actionable signal—so you always know where to aim next.
- Anchor in CRM truth
- We tie touchpoints to contacts, accounts, opportunities, product events and billing—because "what worked" must match what closed.
- Move fast, stay reliable
- Minutes to connect, not quarters to implement. Boring reliability beats flashy dashboards—every time.
- Privacy by design
- GDPR-ready, DPA available, EU data residency options. Least-privilege access and read-only connectors where possible.
- Measure what matters
- Pipeline, revenue, CAC, payback. We optimize to finance-grade outcomes, not activity metrics or vanity graphs.
- Be supportive
- Operators are busy. We ship clear docs, founder-level support, and defaults that help you look good in the review.
Founders
We’re a focused duo building software that connects marketing to revenue—and tells the truth about what works.
Turned messy referral data into product at Tapfiliate. Obsessed with latency, data quality, and delightful UX.
