Segment

Connect Segment events to campaigns and measure true marketing impact

Cdp
Built by
Spectacle

Stop collecting customer data in silos and start connecting every event to marketing campaigns. Spectacle automatically captures your Segment events and attributes them to marketing touchpoints, revealing the true journey from first touch to revenue.

Why Connect Segment to Spectacle?

Segment collects every customer interaction across your stack — but it doesn't tell you which marketing campaigns drove those behaviors. You have the data, but not the attribution story.

Spectacle connects every Segment event to your marketing attribution data. Finally see which campaigns drive real user engagement, product adoption, and revenue across your entire customer journey.

What You Get

  • Unified attribution tracking

    • Connect website, mobile, and server-side events to marketing campaigns in one view

  • Behavioral journey mapping

    • Track which marketing touchpoints drive key product actions and feature adoption

  • Cross-platform insights

    • Understand how campaigns influence users across web, mobile, and backend events

  • Custom event attribution

    • Attribute any Segment event — from signups to upgrades — to marketing sources

How It Works

  • Connect your Segment

    1. Simple function deployment that automatically forwards your event stream

  • Event stream capture

    1. We receive identify, track, page, and group events in real-time

  • Attribution enrichment

    1. Every Segment event gets connected to its marketing touchpoints automatically

  • Journey analytics

    1. See which campaigns drive engagement, activation, retention, and revenue events

Use Cases

🚀 Product & Marketing Teams "Which campaigns drive users to actually use our key features?"

📱 Growth Teams "What's driving mobile app installs versus web signups, and which converts better?"

💡 Data Teams "How can we connect our entire event stream to marketing attribution without custom pipelines?"

Tracked Events

Identity & User Events

  • User Identified, Anonymous Sessions

  • Account Created, Profile Updated

  • User Grouped, Organization Added

Behavioral Tracking

  • Page Views, Screen Views

  • Custom Track Events (unlimited)

  • Feature Usage, Product Actions

  • Conversion Events, Goal Completions

Revenue & Business Events

  • Trial Started, Plan Selected

  • Payment Completed, Subscription Created

  • Upgrade Events, Expansion Revenue

  • Churn Events, Cancellations

Custom Business Logic

  • Any track() event from your codebase

  • Server-side events and API calls

  • Mobile app interactions

  • Third-party tool events via Segment