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Monday, August 11, 2025
Your Q1 campaigns might be driving Q4 revenue, but you're giving all the credit to Q4 retargeting. Learn why cohort-aligned attribution is the framework that finally shows which marketing activities actually create pipeline - not just which ones happen to be there at the end.
Vincent Gaemers
Wednesday, July 9, 2025
Most attribution tools tell you which campaigns generate leads, but stop counting when prospects convert. Real B2B attribution follows the complete journey from first touch to closed revenue. When you connect HubSpot to Spectacle, your CRM becomes part of your attribution engine.
Vincent Gaemers
Wednesday, July 9, 2025
While building Spectacle, we had a moment of clarity that changed everything. We realized we weren't competing with attribution tools at all. We were competing with the spreadsheet-and-prayer approach that most B2B marketers had resigned themselves to.
Vincent Gaemers
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Monday, August 11, 2025
Vincent Gaemers

Cohort-Aligned Revenue: The Attribution Model That Changes Everything

Your Q1 campaigns might be driving Q4 revenue, but you're giving all the credit to Q4 retargeting. Learn why cohort-aligned attribution is the framework that finally shows which marketing activities actually create pipeline - not just which ones happen to be there at the end.

Wednesday, July 30, 2025
Vincent Gaemers

Upsell Smart: Turn HubSpot Lifecycle Events into Google Ads Conversions

Landing a new logo is great; expanding it is cheaper and faster. Yet many B2B teams use the same blanket nurturing for every customer tier. By syncing HubSpot customer data with Spectacle behaviour tracking, you can surface accounts that are quietly signalling “we want more.”

Thursday, July 10, 2025
Vincent Gaemers

Spectacle's Tracking Proxy: Why First-Party Attribution Matters

Ad blockers block third-party tracking. Corporate firewalls filter analytics requests. Privacy browsers restrict cross-site scripts. Spectacle's tracking proxy solves this by routing all tracking through your own domain instead of ours.

Thursday, July 10, 2025
Vincent Gaemers

Google Tag Gateway: How It Supercharges Spectacle Performance

Google Tag Gateway: How It Supercharges Spectacle Performance Google's new first-party tracking feature makes Spectacle even more powerful.

Wednesday, July 9, 2025

CallRail Integration: Add Phone Calls to Attribution Data

Track phone call conversions alongside your digital marketing attribution with Spectacle's CallRail integration. Many B2B prospects research online but convert via phone calls—without call tracking, you're missing crucial conversion data.

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