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The Spectacle Origin Story: Why We Built Attribution That Actually Works
Spectacle is B2B marketing attribution software that tracks customers from first click to final invoice. Unlike traditional attribution methods that stop at conversion, Spectacle connects marketing campaigns to actual revenue by integrating with CRMs, payment processors, and product analytics. Built specifically for companies where customer value extends months or years beyond initial conversion.
Why We Built Attribution Software, Not Another Analytics Tool
While building Spectacle, we had a moment of clarity that changed everything. We realized we weren't competing with attribution tools at all. We were competing with the spreadsheet-and-prayer approach that most B2B marketers had resigned themselves to.
Spectacle and Hubspot: Revenue Attribution That Goes Beyond the Lead
Most attribution tools tell you which campaigns generate leads, but stop counting when prospects convert. Real B2B attribution follows the complete journey from first touch to closed revenue. When you connect HubSpot to Spectacle, your CRM becomes part of your attribution engine.
Spectacle's Tracking Proxy: Why First-Party Attribution Matters
Ad blockers block third-party tracking. Corporate firewalls filter analytics requests. Privacy browsers restrict cross-site scripts. Spectacle's tracking proxy solves this by routing all tracking through your own domain instead of ours.
Stripe Marketing Attribution: Connect Campaigns to Revenue
Connect marketing campaigns directly to actual revenue with Spectacle's Stripe integration. Stop measuring conversions—start measuring payments.