What’s happening at Spectacle.

Your Q1 campaigns might be driving Q4 revenue, but you're giving all the credit to Q4 retargeting. Learn why cohort-aligned attribution is the framework that finally shows which marketing activities actually create pipeline - not just which ones happen to be there at the end.

Most attribution tools tell you which campaigns generate leads, but stop counting when prospects convert. Real B2B attribution follows the complete journey from first touch to closed revenue. When you connect HubSpot to Spectacle, your CRM becomes part of your attribution engine.

While building Spectacle, we had a moment of clarity that changed everything. We realized we weren't competing with attribution tools at all. We were competing with the spreadsheet-and-prayer approach that most B2B marketers had resigned themselves to.