Featured
Cohort-Aligned Revenue: The Attribution Model That Changes Everything
Your Q1 campaigns might be driving Q4 revenue, but you're giving all the credit to Q4 retargeting. Learn why cohort-aligned attribution is the framework that finally shows which marketing activities actually create pipeline - not just which ones happen to be there at the end.
Upsell Smart: Turn HubSpot Lifecycle Events into Google Ads Conversions
Landing a new logo is great; expanding it is cheaper and faster. Yet many B2B teams use the same blanket nurturing for every customer tier. By syncing HubSpot customer data with Spectacle behaviour tracking, you can surface accounts that are quietly signalling “we want more.”
Spectacle's Tracking Proxy: Why First-Party Attribution Matters
Ad blockers block third-party tracking. Corporate firewalls filter analytics requests. Privacy browsers restrict cross-site scripts. Spectacle's tracking proxy solves this by routing all tracking through your own domain instead of ours.
Google Tag Gateway: How It Supercharges Spectacle Performance
Google Tag Gateway: How It Supercharges Spectacle Performance Google's new first-party tracking feature makes Spectacle even more powerful.
CallRail Integration: Add Phone Calls to Attribution Data
Track phone call conversions alongside your digital marketing attribution with Spectacle's CallRail integration. Many B2B prospects research online but convert via phone calls—without call tracking, you're missing crucial conversion data.