Company & Contact Identification
97% of B2B visitors leave without a trace. Spectacle puts a company name on those visits, so marketing can target the accounts that matter and sales can reach out while intent is fresh. Available as an add-on to any Spectacle plan.
Built into Spectacle. Runs the moment you install the snippet.
KPI
Named companies, page-level intent, and the marketing source behind every visit
Of B2B visitors leave your site without filling out a form. Spectacle identifies the companies behind them.
Typical match rate on B2B office traffic — exactly the mid-market and enterprise accounts you sell to.
Anonymous visit to named company profile in seconds — no batch processing, no overnight refresh.
Extra snippets to install. Company identification runs inside your existing Spectacle setup.
Key Characteristics
Your analytics tool can tell you a session happened. It can't tell you whose
Every visit carries an IP. Spectacle matches it against a IP-to-company database: company name, industry, employee count, and headquarters location in seconds.
Resolves anonymous IPs to company profiles in real time
Identifies companies, privacy-friendly by design
Imports cleanly alongside CRM data..
A bounce on a blog post and three visits to your pricing page are not the same. Spectacle tells you which pages every identified company touched — and how recently they came back.
Page-by-page visit tracking per identified company
Visit frequency and recency
Intent flags for pricing, demo, and high-value content pages
Every identified company arrives with the ad, keyword, or channel that brought it in, and stays connected to the deal it eventually becomes.
Marketing source tagged on every touchpoint
The full journey: ad click, content, pricing, return visit
Identified companies carried through to closed revenue in your CRM
The moment a target account lands on your pricing page, sales hears about it and marketing gets them into a retargeting audience.
Slack and Webhook alerts on ICP-matched account visits
Custom Audience creation based on any event or property
CRM and Deal-Stage matching
John Doe
CEO
John Doe, CEO of Tech Innovations
John's team at work
Use Cases
B2B SaaS
Most of your future customers visit pricing and leave without a trace. Spectacle names the companies behind that anonymous traffic and ties them to the campaign that brought them, before a form is ever filled.
See which companies are researching your pricing and feature pages.
Read repeat visits from one company as a shortlist signal.
Keep the campaign that started the visit attached to the account.
Get the full pre-signup journey attached the moment they convert.
Learn more
Product-Led Growth (PLG)
A single Acme Corp signup looks like one user. Spectacle shows you that 6 people from Acme visited your pricing page first: an enterprise buying motion hiding inside a self-serve funnel.
Detect buying committees behind individual signups.
Trigger a sales-assisted motion when multiple stakeholders show up.
Flag free-plan accounts worth proactive outreach.
Suppress converted users from acquisition campaigns.
Learn more
Long-Funnel B2C
In finance, premium real estate, and executive education, prospects browse for weeks before they fill anything out. Spectacle identifies the companies behind that browsing and connects it to the ad that started it.
Identify high-intent companies in finance, education, and investment verticals.
Tie repeat company visits back to the original ad source.
Surface advisor and institutional research happening on your site.
See when a researching company converts, and which ad started it.
Learn more
Integrations
Spectacle syncs natively with LinkedIn Ads, your CRM, and every major analytics tool you already use — bridging the gap between top-of-funnel impressions and final revenue.
Spectacle shows you who they are — and what brought them in. Set up in minutes, not months.
Spectacle B.V. | Wilhelminapark 42 | 3581 NK | Utrecht | The Netherlands
