LinkedIn Company Attribution
See which companies your LinkedIn ads actually reach.
Track LinkedIn like every other channel: clicks, cost, conversions. Then see what LinkedIn keeps to itself: which companies saw your ads, and which became deals.
Tracking more than $500M in annual customer revenue
From company-level engagement to CRM pipeline.
Most tools treat LinkedIn as a click source. It is one, but it's also where whole buying committees research you and never click.
Every channel
LinkedIn, Google, Meta, and organic in one report, on one model.
Months
Between the first ad and the CRM record. Most reporting windows are 30 days.
~50%
months
Of closed revenue involved companies the ads had already reached.
Zero
Website visits from some of your best accounts. They never leave LinkedIn.
Key Characteristics
See company-level reach and engagement alongside website journeys and deal stages.
Spectacle takes LinkedIn's company-level reporting and joins it to your CRM and website behavior, then answers four different questions with it
Channel Reporting
LinkedIn spend, clicks, CTR, and cost per result, in the same report as Google, Meta, and organic. Then follow one journey as it moves between them, LinkedIn ad, Google search, demo booked.
Clicks, CTR, CPC, and spend, like any other channel
LinkedIn, Meta, Organic and Google Ads blended in one journey view
Conversions followed through to CRM revenue
LinkedIn Ads Influence
See how LinkedIn ad metrics shaped each company's journey. Impressions, video views, and document reads sit on the same timeline as your CRM contacts, deal stages, and deal value.
Every LinkedIn metric, per company
CRM deals and stages on the same line
Website visits added by Lens, where there are any
Ads Influence
Which companies saw your ads before they became pipeline. Always reported as a share of your total, so the number holds up when someone pushes back.
Influenced deals, pipeline, and revenue
Counts companies that never clicked
Measures the real gap between ad and deal
Full-Funnel Deal Attribution
LinkedIn click > website visit > CRM entry > closed deal. Spectacle plots every LinkedIn-influenced deal across pipeline stages, with 90-day attribution windows that fit real B2B cycles.
LinkedIn touchpoints mapped to CRM deal stages,.
Unlimited Attribution Window
24 months of historical LinkedIn data analyzable on day one
John Doe
CEO
Working with this team has transformed our business. Their attention to detail and commitment to excellence is unmatched. We saw a significant increase in our productivity and customer satisfaction.
52%
John Doe, CEO of Tech Innovations
52%
John's team at work
Use Cases
LinkedIn attribution built for your specific growth model.
B2B SaaS
Close the loop on enterprise sales cycles.
Your ads work months before the deal shows up, and last click can't see that far back. LinkedIn looks expensive, Direct looks great, and both aren't fully correct.
See how LinkedIn and Google Ads work together in one journey.
Ad engagement and deal stages on one timeline.
Reclaim the pipeline your CRM files under Direct.
Set the journey window to your real sales cycle.
Learn more
Product-Led Growth (PLG)
Find the LinkedIn campaigns that drive power users.
Signups are cheap. Activation is what counts. Spectacle traces LinkedIn-sourced trials through onboarding, feature adoption, and conversion, so you fund the campaigns that bring users who stay.
Track LinkedIn-sourced signups through to product activation.
Compare LTV of LinkedIn-acquired vs. organic-acquired users.
See which targeting clusters bring in self-serve buyers.
Cut spend on the campaigns that drive signups but never activate.
Learn more
Long-Funnel B2C
Track high-consideration buyers across months.
In finance, education, and premium real estate, LinkedIn builds awareness that pays off 6 months later. Spectacle keeps that first LinkedIn touch alive across the whole research journey.
Identify the companies and audiences engaging with your LinkedIn ads.
Connect early LinkedIn awareness to applications and enrollments months later.
Map the full journey across paid, AI, and organic.
Read repeat company visits as a growing intent signal.
Learn more
Integrations
Unify your entire
marketing ecosystem.
Spectacle syncs natively with LinkedIn Ads, your CRM, and every major analytics tool you already use — bridging the gap between top-of-funnel impressions and final revenue.
Ready to end the LinkedIn black box?
See which companies your campaigns actually influence — from ad click to closed revenue. Set up in minutes, not months.