LinkedIn Company Attribution
Track LinkedIn like every other channel: clicks, cost, conversions. Then see what LinkedIn keeps to itself: which companies saw your ads, and which became deals.
Trusted by B2B teams running enterprise LinkedIn programs across $500M+ in pipeline
KPI
Most tools treat LinkedIn as a click source. It is one, but it's also where whole buying committees research you and never click.
LinkedIn, Google, Meta, and organic in one report, on one model.
Between the first ad and the CRM record. Most reporting windows are 30 days.
months
Of closed revenue involved companies the ads had already reached.
Website visits from some of your best accounts. They never leave LinkedIn.
Key Characteristics
Spectacle takes LinkedIn's company-level reporting and joins it to your CRM and website behavour, then answers four different questions with it
LinkedIn spend, clicks, CTR, and cost per result, in the same report as Google, Meta, and organic. Then follow one journey as it moves between them, LinkedIn ad, Google search, demo booked.
Clicks, CTR, CPC, and spend, like any other channel
LinkedIn, Meta, Organic and Google Ads blended in one journey view
Conversions followed through to CRM revenue
See how LinkedIn ad metrics shaped each company's journey. Impressions, video views, and document reads sit on the same timeline as your CRM contacts, deal stages, and deal value.
Every LinkedIn metric, per company
CRM deals and stages on the same line
Website visits added by Lens, where there are any
Which companies saw your ads before they became pipeline. Always reported as a share of your total, so the number holds up when someone pushes back.
Influenced deals, pipeline, and revenue
Counts companies that never clicked
Measures the real gap between ad and deal
LinkedIn click > website visit > CRM entry > closed deal. Spectacle plots every LinkedIn-influenced deal across pipeline stages, with 90-day attribution windows that fit real B2B cycles.
LinkedIn touchpoints mapped to CRM deal stages,.
Unlimited Attribution Window
24 months of historical LinkedIn data analyzable on day one
John Doe
CEO
John Doe, CEO of Tech Innovations
John's team at work
Use Cases
B2B SaaS
Your ads work months before the deal shows up, and last click can't see that far back. LinkedIn looks expensive, Direct looks great, and both aren't fully correct.
See how LinkedIn and Google Ads work together in one journey.
Ad engagement and deal stages on one timeline.
Reclaim the pipeline your CRM files under Direct.
Set the journey window to your real sales cycle.
Learn more
Product-Led Growth (PLG)
Signups are cheap. Activation is what counts. Spectacle traces LinkedIn-sourced trials through onboarding, feature adoption, and conversion, so you fund the campaigns that bring users who stay.
Track LinkedIn-sourced signups through to product activation.
Compare LTV of LinkedIn-acquired vs. organic-acquired users.
See which targeting clusters bring in self-serve buyers.
Cut spend on the campaigns that drive signups but never activate.
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Long-Funnel B2C
In finance, education, and premium real estate, LinkedIn builds awareness that pays off 6 months later. Spectacle keeps that first LinkedIn touch alive across the whole research journey.
Identify the companies and audiences engaging with your LinkedIn ads.
Connect early LinkedIn awareness to applications and enrollments months later.
Map the full journey across paid, AI, and organic.
Read repeat company visits as a growing intent signal.
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Integrations
Spectacle syncs natively with LinkedIn Ads, your CRM, and every major analytics tool you already use — bridging the gap between top-of-funnel impressions and final revenue.
See which companies your campaigns actually influence — from ad click to closed revenue. Set up in minutes, not months.
Spectacle B.V. | Wilhelminapark 42 | 3581 NK | Utrecht | The Netherlands
