Professional & B2B Services

Your sales cycle takes 3 months.
Your analytics quit after 30 days.

B2B service firms spend on Google Ads, LinkedIn, events, and content, then wait months while prospects run proposals and committee reviews. Spectacle tracks the entire journey from first click to signed contract.

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Five people having a discussion around a round table with laptops, papers, and drinks.

The Problem

The deal closed in June. The journey started in January.

Your buyers research, compare, involve stakeholders, and negotiate — across 60 to 180 days. Your tools stopped watching months ago.

The Expired Journey

Google Analytics expired the session data. Your ad platforms' attribution windows closed after 7–28 days. Five months of marketing, gone from the record.

The "Referral" Label

The deal closes for €40K and your CRM says "referral" — because that's what a partner typed in. The real answer involves 4 channels and 12 touchpoints.

The Invisible Committee

The partner clicked a LinkedIn ad. The associate read your blog. Procurement checked your pricing. Your analytics sees three strangers, not one deal.

Track the Long Research Phase

B2B service buyers come back 8, 10, 15 times over months before anyone talks to your team. Spectacle captures every visit with source, campaign, and timestamp.

Every visit logged — source, campaign, timestamp

Journeys tracked for months, not sessions

Research phase visible long before the first call

No lookback window to expire your data

Connect Anonymous Research to Real Opportunities

When a prospect finally books a call or fills a form, Spectacle stitches their entire browsing history to a known identity and a real CRM opportunity.

Anonymous visits stitched back on form fill or booking

Full history connected to the CRM opportunity

Persistent first-party identifiers survive cookie clearing

Calendly and form conversions captured automatically

Attribute Revenue Across the Buying Committee

Company-level tracking combines touchpoints from every stakeholder at the same organization into one unified B2B journey, connected to one deal.

Multiple contacts merged into one company journey

See which content reaches decision-makers vs. influencers

Account-level rollups via CRM joins

One deal, one timeline — not four separate stories

See Which Marketing Wins Contracts

Revenue from closed deals flows in from HubSpot or Salesforce and distributes across the full journey — campaigns credited for contracts, not inquiries.

Deal values pulled from your CRM automatically

Revenue distributed across 4 attribution models

Pipeline by campaign, time-to-close by source

Cohort revenue: Q1 engagement → Q3 contracts

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Lookback

Journeys tracked from first touch to signed contract, however long that takes.

4

models

Linear, First Touch, Last Touch, U-Shaped — compared on the same revenue.

100 %

First-party

No third-party cookies. Your own data, from your site and your CRM. Not a platform's estimate.

30

min

To connect your CRM, ad platforms, and site, no data project required.

Cross-Channel Funnels

The full path from ad click to signed contract, filterable by channel, campaign, or practice area.

Visualize multi-touch journeys across every channel in one view.
Compare performance across paid, organic, and direct — side by side.
Identify common patterns of touchpoints that leads to revenue.

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LinkedIn Company Attribution

Prove thought-leadership campaigns start the deals your partners close.

Identify companies engaging with your LinkedIn ads that aren't in your CRM yet.
Match deal signals to campaign interactions, track engagement before and after the click.
Prove the value of thought leader and awareness ads using pipeline data, not platform metrics.

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Attribution & Reporting

Build the dashboard your CMO opens on Monday. Filter and pivot revenue data by any dimension, channel, campaign, ad group, cohort, time period. Share live links with anyone who needs the numbers.

Revenue by channel, ROAS by campaign, LTV by cohort — in one dashboard.
Filter and pivot by any dimension: time period, ad group, campaign, channel, cohort.
Share live links with leadership — they see the numbers, not the methodology.

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Platform Overview

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John Doe

CEO

Working with this team has transformed our business. Their attention to detail and commitment to excellence is unmatched. We saw a significant increase in our productivity and customer satisfaction.

52%

John Doe, CEO of Tech Innovations

52%

John's team at work

Charles de Poorter

Head of Growth

Spectacle is exactly what we needed. We can finally tie trials and Chargebee revenue back to the right channels and keywords, straight into HubSpot. It’s the practical, affordable alternative to the big tools — and it just fits how we work.

Stefan in 't Veld

Founder

Spectacle has provided significant value for my Pipedrive CRM clients. Spectacle is adding value to our business by giving marketing the ability to show contribution even deep down the deal-funnel.

Joey Peeters

Founder

Spectacle showed us in one session that our Stripe revenue wasn’t being tracked properly at all — whole chunks of payments were basically invisible. Now we’re moving to a company-focused funnel with Monday.com on top of Spectacle, so we can finally see which businesses come in, who pays, and where they drop off.

Koen van de Poel

Founder

Spectacle delivers on its promise, it surfaces insights we simply can't get from GA4, Meta, or Pipedrive alone. It gives us a much clearer picture of where a lead actually comes from, which helps us allocate budget to the right channels. The collaboration is great too. The team thinks along with us and implements improvements directly in the platform and tracking setup. Highly recommended.

Floris Fontane Pennock

Founder

Before Spectacle, we were optimizing Google Ads on form submissions. We had no idea which campaigns, ad groups, or keywords were actually generating revenue. Now we can trace every paying client back to the exact keyword that triggered the journey. That insight changed everything about how we scale

Alex Nederlof

VP of Engineering

Seeing Spectacle in action was pretty eye-opening. For the first time we could actually see which people at companies were engaging with our content and tools, instead of just staring at anonymous metrics. It already feels like we’ll have a much clearer picture of what’s working in our marketing and sales funnel.

Ewoud Uphof

Fractional Head of Growth

As a fractional Head of Growth, I need tooling that scales across different stacks (HubSpot/Pipedrive, Google/LinkedIn) and still tells one truth. Spectacle lets me template funnels and journeys per client, break them down by source/keyword/ad group, and tie them to pipeline stages and revenue.

Renke Pieters

Manager

Spectacle gives us a platform where we can finally align marketing & sales teams. It let's us scale based on cost per customer, not per lead

Niels

Agency Partner

Spectacle gives me useful insight so fast that I’m using it beyond ‘typical’ SaaS analytics. Spinning up clean attribution overviews and UTM campaigns is dead simple and it helps me keep clients’ marketing stacks sane.

Lotte Laforce

Marketing Specialist

Spectacle closes the loop between our marketing touchpoints, HubSpot deal stages, and in-product usage. We can build funnels like Pricing → Whitepaper → Trial → Charged and break them down by channel/keyword/ad group to see real drop-offs and revenue, not just CTR. Account-level attribution shows the buying committee over time, so we stop crediting a single lead for a B2B win.

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FAQ

How long can Spectacle track a customer journey?

Indefinitely. We use persistent first-party identifiers and cross-channel identity stitching. Your 4-month, 6-month, or 12-month sales cycle is tracked as one continuous journey.

Our business runs on referrals. What would Spectacle even show us?

The marketing before the referral. That "referral" Googled your firm and read 4 pages before the introduction; the webinar 6 months ago kept you in memory. Spectacle shows the channels that put you on someone's radar — you're not replacing relationship-driven growth, you're seeing what fuels it.

Can Spectacle handle project-based revenue, not just subscriptions?

Yes. Deal values tracked in HubSpot or Salesforce flow into Spectacle for revenue tracking — €5K project fees or €500K annual retainers work the same way.

How does company-level tracking work?

When contacts from the same organization interact with your marketing, Spectacle combines their touchpoints into a single company journey — critical when 3–5 people research independently before anyone reaches out.

We're a small firm with a small budget. Is this worth it?

If you spend on Google Ads, LinkedIn, or content and want to know which investments produce clients — yes. At €349/mo, Spectacle pays for itself the first time you reallocate budget from a campaign that generates inquiries to one that generates signed contracts.

Your sales cycle takes 3 months.
Your analytics quit after 30 days.

The deal closed in June. The journey started in January.

The Expired Journey

The "Referral" Label

The Invisible Committee

Long-funnel attribution that doesn't expire

Track the Long Research Phase

Connect Anonymous Research to Real Opportunities

Attribute Revenue Across the Buying Committee

See Which Marketing Wins Contracts

Metrics that fit a sales cycle measured in months

4

100

%

30