For MArketing teams
Turn campaign activity into pipeline and revenue leadership can verify.
Two different questions, and your current tools only answer the first. Spectacle connects every campaign to real pipeline and closed revenue: the actual deals your team influenced, tied to the metrics your board reads.
Tracking more than $500M in annual customer revenue
The Problem
You're measuring everything except what leadership cares about
Traffic up 40%. Email CTR at 22%. MQLs up 35%. All true, all good data — none of it answers whether marketing generates revenue.
The Vanity Metrics Trap
MQLs rose 35%, but sales says pipeline is flat. You know the campaigns work. You just can't prove it in the language leadership speaks.
The 4-Dashboard Scramble
GA4 has the clicks, the CRM has the pipeline, the BI model matches neither. One leadership question costs you 3 hours of reconciliation.
The Credibility Gap
When you can't trace revenue to campaigns, budget defenses run on confidence, not evidence, and every quarter the number gets questioned again.
The Solution
From campaign launch to revenue report — one platform
Built for marketing teams who need to report revenue without waiting on data engineering.
Every Campaign's Real Impact
Journeys tracked from first touchpoint through closed deal. The customer who clicked a paid ad 6 months ago and converted via organic gets counted where it matters: the revenue line.
Revenue by campaign, channel, and cohort
Multi-touch credit, not last-touch guesses
Paid, AI, and organic in one journey view
No lookback window on long cycles
One Dashboard, Zero Reconciliation
GA4, CRM, and ad platform data unified without SQL, data pipelines, or a 6-week integration project.
GA4, CRM, and ad spend in one source of truth
No SQL, no BI tickets, no schema maintenance
Historical data attributed from day one
Connected by marketing ops in ~30 minutes
Board-Ready Reporting
The numbers that come up in board meetings, ready before the meeting: revenue by channel, ROAS by campaign, LTV by cohort.
Live dashboards shareable with leadership
ROAS by campaign on real deal values
Cohort revenue (e.g., all signups from March)
Funnel conversion from first click to closed deal
Self-Serve for the Whole Team
Every marketer builds their own views. Slice and Dice explorer drills any metric by any dimension. No analyst queue.
Custom dashboards without SQL
Filter by channel, campaign, segment, time period
Exclude noise: segment out non-marketing deals
Unlimited seats, the whole team works in it
KPI
The metrics that answer
"is marketing working?"
Revenue-based, board-ready, and available the same day you connect your stack.
Same
Day
From connecting your first source to your first revenue-by-campaign report.
4
models
Linear, First Touch, Last Touch, U-Shaped. Same revenue, different attribution
0
SQL
Self-serve dashboards for the whole team, no BI tickets, no analyst queue.
100
%
first-party
High accuracy, better privacy compliance, complete ownership, and lower costs
Platform Features
Built for the team that has to answer for the budget
Every tool turns campaign activity into revenue evidence.
Cross-Channel Funnels
The full path from first click to closed deal. No more stitching 5 dashboards.
- Cut reporting time from hours to minutes. Pull up any account and see the full journey in one view, no SQL, no exports, no stitching.
- Stop losing credit to "direct." Every touchpoint is attributed back to the account, even when contacts switch devices or come back six months later.
- Coach sales with the actual story. Reps walk into calls knowing every touchpoint the buying committee has had with you.
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LinkedIn Company Attribution
Prove awareness and thought-leader ads create pipeline, not just impressions.
- Justify thought-leader and awareness spend. Tie LinkedIn exposure to closed-won revenue, not just clicks.
- Find buying signals before the form fill. Surface engaged accounts that haven't entered your CRM yet, sales gets a warm list every morning.
- Stop cutting the channel that's actually working. Last-click attribution kills LinkedIn budgets. Account-level attribution saves them.
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Reporting Hub
The dashboard your CMO opens on Monday: live links, real numbers.
- Replace the four-tool reporting stack: GA4, sheets, Looker, and your CRM dashboard collapse into one source of truth.
- End the methodology debate. Finance, marketing, and RevOps query the same model. Disagreements move from "is this right?" to "what should we do?"
- Build the board deck once. Save and share live views by role. Leadership sees the numbers; nobody has to defend the methodology again.
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Company identification
See the companies behind the 97% of visitors who never convert.
- Hand sales a warm account list every morning. Not anonymous traffic. Named companies, with industry, size, and fit signals attached.
- Make Marketing-to-Sales handoff a system, not an email. Manual tagging plus webhooks turns lead qualification into infrastructure RevOps can build around.
- Catch in-market accounts your CRM doesn't know about yet. A company researches you for two weeks before they ever fill a form. Lens sees them on visit one.
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Audience Hub
Push high-intent segments back to your ad platforms and optimize for revenue.
- Cut wasted ad spend. Auto-exclude in-pipeline accounts from cold acquisition campaigns. The budget goes to net-new, not to chasing your own deals.
- Retarget on real engagement, not lookalike algorithms. Sync audiences built from actual site behavior and CRM stage — not platform guesses.
- Seed smarter expansion. Build lookalike seeds from your highest-LTV closed-won customers, not just anyone who filled a form.
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John Doe
CEO
Working with this team has transformed our business. Their attention to detail and commitment to excellence is unmatched. We saw a significant increase in our productivity and customer satisfaction.
52%
John Doe, CEO of Tech Innovations
52%
John's team at work
For Other teams
Attribution that scales with your organization.
For RevOps & Data
Clean data. One source of truth.
Stop spending your week on data busywork. Spectacle automates the schema, the native syncs, and the identity stitching, so you can focus on building a predictable revenue engine.
Marketing clicks, trial activations, and CRM deals mapped into one cohesive schema.
Revenue and deal data pulled from every major CRM (HubSpot, Salesforce, Pipedrive, Odoo, D365, Monday, Zoho) and Stripe; audiences pushed out to your ad platforms.
Anonymous and known sessions resolved into one journey the moment a user identifies themselves.
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For Founders & CFOs
Marketing math finance signs off on.
Marketing reports one revenue number. Finance reports another. Spectacle pulls revenue straight from your CRM and Stripe, so leadership spends the meeting on strategy instead of reconciling spreadsheets.
CRM and Stripe sourced revenue in one view. Every number ties back to a closed-won deal or a paid invoice.
4 attribution models applied transparently, with the math exposed for finance review.
View CAC, LTV and Payback in one view, per channel and per cohort, updated as deals close.
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Integrations
Connects to the stack your team already runs.
HubSpot, Salesforce, Google Ads, LinkedIn Ads, Meta Ads, Stripe, and more — no data warehouse required. Marketing ops connects it in about 30 minutes; dashboards land the same day.
FAQ
How long until we see revenue data after connecting a source?
Same day. Connect your CRM and Spectacle backfills historical deals immediately, so revenue by campaign, channel, and cohort is on your first dashboard.
Can Spectacle handle a long, complex sales cycle?
As long as it takes. There is no lookback window, so every touchpoint stays in the journey until the deal closes, whether that is 2 weeks or 12 months. When a visitor identifies themselves later (form fill, login, CRM match), their earlier anonymous visits are stitched into the same journey. Multi-touch models surface the campaigns that move deals, built for 6-month-plus cycles.
What if our revenue data is noisy or includes non-marketing deals?
You control what counts. Segment by source, exclude direct sales deals, or set revenue thresholds, so the report reflects marketing's impact and nothing else.
Will this replace our BI team's work?
It should reduce it. BI stops rebuilding marketing measurement from scratch and uses Spectacle's output as a clean source for deeper analysis.
How much does it cost?
Plans start at $99/mo. Scale, at $349/mo, gives you the full platform, every model, and CRM and ad-platform sync. Enterprise adds SSO, a service level agreement, and custom terms. Lens is priced per identified company, from $0.08 per identify. All pricing is in USD. See the pricing page, or contact sales for Enterprise.
You know your campaigns
drive growth. Now prove it.
same day you connect. No credit card, no implementation project.