For MArketing teams

Your dashboard shows clicks and MQLs. Your CEO asks about revenue.

Two different questions, and your current tools only answer the first. Spectacle connects every campaign to real pipeline and closed revenue: the actual deals your team influenced, tied to the metrics your board reads.

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Woman in green shirt studies papers on table while two men discuss documents in background.

The Problem

You're measuring everything except what leadership cares about

Traffic up 40%. Email CTR at 22%. MQLs up 35%. All true, all good data — none of it answers whether marketing generates revenue.

The Vanity Metrics Trap

MQLs rose 35%, but sales says pipeline is flat. You know the campaigns work. You just can't prove it in the language leadership speaks.

The 4-Dashboard Scramble

GA4 has the clicks, the CRM has the pipeline, the BI model matches neither. One leadership question costs you 3 hours of reconciliation.

The Credibility Gap

When you can't trace revenue to campaigns, budget defenses run on confidence, not evidence, and every quarter the number gets questioned again.

Every Campaign's Real Impact

Journeys tracked from first touchpoint through closed deal. The customer who clicked a paid ad 6 months ago and converted via organic gets counted where it matters: the revenue line.

Revenue by campaign, channel, and cohort

Multi-touch credit, not last-touch guesses

Paid, AI, and organic in one journey view

No lookback window on long cycles

One Dashboard, Zero Reconciliation

GA4, CRM, and ad platform data unified without SQL, data pipelines, or a 6-week integration project.

GA4, CRM, and ad spend in one source of truth

No SQL, no BI tickets, no schema maintenance

Historical data attributed from day one

Connected by marketing ops in ~30 minutes

Board-Ready Reporting

The numbers that come up in board meetings, ready before the meeting: revenue by channel, ROAS by campaign, LTV by cohort.

Live dashboards shareable with leadership

ROAS by campaign on real deal values

Cohort revenue (e.g., all signups from March)

Funnel conversion from first click to closed deal

Self-Serve for the Whole Team

Every marketer builds their own views. Slice and Dice explorer drills any metric by any dimension. No analyst queue.

Custom dashboards without SQL

Filter by channel, campaign, segment, time period

Exclude noise: segment out non-marketing deals

Unlimited seats, the whole team works in it

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Same

Day

From connecting your first source to your first revenue-by-campaign report.

4

models

Linear, First Touch, Last Touch, U-Shaped. Same revenue, different attribution

0

SQL

Self-serve dashboards for the whole team, no BI tickets, no analyst queue.

100 %

first-party

High accuracy, better privacy compliance, complete ownership, and lower costs

Cross-Channel Funnels

The full path from first click to closed deal. No more stitching 5 dashboards.

Cut reporting time from hours to minutes. Pull up any account and see the full journey in one view, no SQL, no exports, no stitching.
Stop losing credit to "direct." Every touchpoint is attributed back to the account, even when contacts switch devices or come back six months later.
Coach sales with the actual story. Reps walk into calls knowing every touchpoint the buying committee has had with you.

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LinkedIn Company Attribution

Prove awareness and thought-leader ads create pipeline, not just impressions.

Justify thought-leader and awareness spend. Tie LinkedIn exposure to closed-won revenue, not just clicks.
Find buying signals before the form fill. Surface engaged accounts that haven't entered your CRM yet, sales gets a warm list every morning.
Stop cutting the channel that's actually working. Last-click attribution kills LinkedIn budgets. Account-level attribution saves them.

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Reporting Hub

The dashboard your CMO opens on Monday: live links, real numbers.

Replace the four-tool reporting stack: GA4, sheets, Looker, and your CRM dashboard collapse into one source of truth.
End the methodology debate. Finance, marketing, and RevOps query the same model. Disagreements move from "is this right?" to "what should we do?"
Build the board deck once. Save and share live views by role. Leadership sees the numbers; nobody has to defend the methodology again.

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Company identification

See the companies behind the 97% of visitors who never convert.

Hand sales a warm account list every morning. Not anonymous traffic. Named companies, with industry, size, and fit signals attached.
Make Marketing-to-Sales handoff a system, not an email. Manual tagging plus webhooks turns lead qualification into infrastructure RevOps can build around.
Catch in-market accounts your CRM doesn't know about yet. A company researches you for two weeks before they ever fill a form. Lens sees them on visit one.

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Audience Hub

Push high-intent segments back to your ad platforms and optimize for revenue.

Cut wasted ad spend. Auto-exclude in-pipeline accounts from cold acquisition campaigns. The budget goes to net-new, not to chasing your own deals.
Retarget on real engagement, not lookalike algorithms. Sync audiences built from actual site behaviour and CRM stage — not platform guesses.
Seed smarter expansion. Build lookalike seeds from your highest-LTV closed-won customers, not just anyone who filled a form.

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Platform Overview

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John Doe

CEO

Working with this team has transformed our business. Their attention to detail and commitment to excellence is unmatched. We saw a significant increase in our productivity and customer satisfaction.

52%

John Doe, CEO of Tech Innovations

52%

John's team at work

Charles de Poorter

Head of Growth

Spectacle is exactly what we needed. We can finally tie trials and Chargebee revenue back to the right channels and keywords, straight into HubSpot. It’s the practical, affordable alternative to the big tools — and it just fits how we work.

Stefan in 't Veld

Founder

Spectacle has provided significant value for my Pipedrive CRM clients. Spectacle is adding value to our business by giving marketing the ability to show contribution even deep down the deal-funnel.

Joey Peeters

Founder

Spectacle showed us in one session that our Stripe revenue wasn’t being tracked properly at all — whole chunks of payments were basically invisible. Now we’re moving to a company-focused funnel with Monday.com on top of Spectacle, so we can finally see which businesses come in, who pays, and where they drop off.

Koen van de Poel

Founder

Spectacle delivers on its promise, it surfaces insights we simply can't get from GA4, Meta, or Pipedrive alone. It gives us a much clearer picture of where a lead actually comes from, which helps us allocate budget to the right channels. The collaboration is great too. The team thinks along with us and implements improvements directly in the platform and tracking setup. Highly recommended.

Floris Fontane Pennock

Founder

Before Spectacle, we were optimizing Google Ads on form submissions. We had no idea which campaigns, ad groups, or keywords were actually generating revenue. Now we can trace every paying client back to the exact keyword that triggered the journey. That insight changed everything about how we scale

Alex Nederlof

VP of Engineering

Seeing Spectacle in action was pretty eye-opening. For the first time we could actually see which people at companies were engaging with our content and tools, instead of just staring at anonymous metrics. It already feels like we’ll have a much clearer picture of what’s working in our marketing and sales funnel.

Ewoud Uphof

Fractional Head of Growth

As a fractional Head of Growth, I need tooling that scales across different stacks (HubSpot/Pipedrive, Google/LinkedIn) and still tells one truth. Spectacle lets me template funnels and journeys per client, break them down by source/keyword/ad group, and tie them to pipeline stages and revenue.

Renke Pieters

Manager

Spectacle gives us a platform where we can finally align marketing & sales teams. It let's us scale based on cost per customer, not per lead

Niels

Agency Partner

Spectacle gives me useful insight so fast that I’m using it beyond ‘typical’ SaaS analytics. Spinning up clean attribution overviews and UTM campaigns is dead simple and it helps me keep clients’ marketing stacks sane.

Lotte Laforce

Marketing Specialist

Spectacle closes the loop between our marketing touchpoints, HubSpot deal stages, and in-product usage. We can build funnels like Pricing → Whitepaper → Trial → Charged and break them down by channel/keyword/ad group to see real drop-offs and revenue, not just CTR. Account-level attribution shows the buying committee over time, so we stop crediting a single lead for a B2B win.

For RevOps & Data

For Founders & CFOs

Two men working together at a desk looking at a laptop in a bright office setting.

For RevOps & Data

Clean data. One source of truth.

Stop spending your week on data busywork. Spectacle automates the schema, the native syncs, and the identity stitching, so you can focus on building a predictable revenue engine.

Marketing clicks, trial activations, and CRM deals mapped into one cohesive schema.

Revenue and deal data pulled from every major CRM (HubSpot, Salesforce, Pipedrive, Odoo, D365, Monday, Zoho) and Stripe; audiences pushed out to your ad platforms.

Anonymous and known sessions resolved into one journey the moment a user identifies themselves.

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Five people having a discussion around a round table with laptops, papers, and drinks.

For Founders & CFOs

Marketing math finance signs off on.

Marketing reports one revenue number. Finance reports another. Spectacle pulls revenue straight from your CRM and Stripe, so leadership spends the meeting on strategy instead of reconciling spreadsheets.

CRM and Stripe sourced revenue in one view. Every number ties back to a closed-won deal or a paid invoice.

4 attribution models applied transparently, with the math exposed for finance review.

View CAC, LTV and Payback in one view, per channel and per cohort, updated as deals close.

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FAQ

How long until we see revenue data after connecting a source?

Same day. Spectacle attributes across your historical data immediately — revenue by campaign, channel, and cohort on your first dashboard.

Can Spectacle handle a long, complex sales cycle?

Yes. Journeys are tracked across months without expiring; multi-touch models surface the campaigns that actually move deals — built for 6-month-plus cycles.

What if our revenue data is noisy or includes non-marketing deals?

You control what counts. Segment by source, exclude direct sales deals, or set revenue thresholds — so the report reflects marketing's actual impact.

Will this replace our BI team's work?

It should reduce it. BI stops rebuilding marketing attribution and uses Spectacle's output as a clean source for deeper analysis. Most teams free up 5–10 hours a month.

How much does it cost?

From €349/mo — full platform, all attribution models, unlimited seats.

Revenue numbers leadership trusts, ready the
same day you connect. No credit card, no implementation project.

Start a Free Trial

Book a Demo

Your dashboard shows clicks and MQLs. Your CEO asks about revenue.

You're measuring everything except what leadership cares about

The Vanity Metrics Trap

The 4-Dashboard Scramble

The Credibility Gap

From campaign launch to revenue report — one platform

Every Campaign's Real Impact

One Dashboard, Zero Reconciliation

Board-Ready Reporting

Self-Serve for the Whole Team

The metrics that answer "is marketing working?"

Same

4

0

100

%

Built for the team that has to answer for the budget

The full path from first click to closed deal. No more stitching 5 dashboards.

Prove awareness and thought-leader ads create pipeline, not just impressions.

The dashboard your CMO opens on Monday: live links, real numbers.

See the companies behind the 97% of visitors who never convert.

Push high-intent segments back to your ad platforms and optimize for revenue.

Working with this team has transformed our business. Their attention to detail and commitment to excellence is unmatched. We saw a significant increase in our productivity and customer satisfaction.

52%

52%

Spectacle is exactly what we needed. We can finally tie trials and Chargebee revenue back to the right channels and keywords, straight into HubSpot. It’s the practical, affordable alternative to the big tools — and it just fits how we work.

Spectacle has provided significant value for my Pipedrive CRM clients. Spectacle is adding value to our business by giving marketing the ability to show contribution even deep down the deal-funnel.

Before Spectacle, we were optimizing Google Ads on form submissions. We had no idea which campaigns, ad groups, or keywords were actually generating revenue. Now we can trace every paying client back to the exact keyword that triggered the journey. That insight changed everything about how we scale

As a fractional Head of Growth, I need tooling that scales across different stacks (HubSpot/Pipedrive, Google/LinkedIn) and still tells one truth. Spectacle lets me template funnels and journeys per client, break them down by source/keyword/ad group, and tie them to pipeline stages and revenue.

Spectacle gives us a platform where we can finally align marketing & sales teams. It let's us scale based on cost per customer, not per lead

Spectacle gives me useful insight so fast that I’m using it beyond ‘typical’ SaaS analytics. Spinning up clean attribution overviews and UTM campaigns is dead simple and it helps me keep clients’ marketing stacks sane.

Attribution that scales with your organization.

Clean data. One source of truth.

Marketing math finance signs off on.

Connects to the stack your team already runs.

How long until we see revenue data after connecting a source?

Can Spectacle handle a long, complex sales cycle?

What if our revenue data is noisy or includes non-marketing deals?

Will this replace our BI team's work?

How much does it cost?

You know your campaigns drive growth. Now prove it.

See what's driving your pipeline and revenue

The metrics that answer
"is marketing working?"

You know your campaigns
drive growth. Now prove it.