Audience Hub

Sync high-intent segments to Meta and Google.

Your ad platforms target demographics. Your data knows intent. Audience Hub keeps Spectacle's highest-value segments live in Meta and Google. Target who you want, and who you do not.

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minutes

Live audience refresh interval to Meta and Google — new high-intent visitors enter the audience in near real time.

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Platforms

Meta and Google — synced natively via Conversions API and Customer Match.

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CSV's

Required. Every audience updates continuously as visitors enter and leave segments.

CPC

Drop on retargeting campaigns when audiences are built on revenue signals instead of pixel events.

Live Audience Sync

Audience membership updates continuously. When a new visitor matches a segment, they're pushed to Meta and Google within minutes. When someone converts and should be suppressed, they're removed automatically.

Continuous refresh of your Meta and Google audiences

Server-side sync via Conversions API and Customer Match, deterministic, not pixel-based

Lists update in both directions: members added and removed automatically

Revenue based Retargeting

View your entire pipeline from visit to lead to customer. Filter by any dimension—channel, campaign, or keyword—to see where users drop off.

Segments built from behavioral intent and CRM stage, not just page views

Retarget visitors who match high-LTV journey patterns

Combine paid, organic, and CRM signals into one segment

Smart Suppression

Measure the long-term value of your campaigns. See exactly how much MRR or LTV a specific LinkedIn ad generated three months later.

Customer suppression based on CRM and Stripe data, not pixel "conversions"

Churned-customer segments isolated for win-back campaigns

Active-trial users suppressed from acquisition campaigns, surfaced for activation

LTV-Based Lookalikes

No "manual stitching" required. We pull data directly from HubSpot, Salesforce, Stripe, and Chargebee to give you a CFO-ready revenue number.

Build lookalikes from top-LTV customer cohorts

Filter seeds by acquisition channel, contract size, or retention

Push seed audiences to Meta and Google via native APIs

John Doe

CEO

Working with this team has transformed our business. Their attention to detail and commitment to excellence is unmatched. We saw a significant increase in our productivity and customer satisfaction.

52%

John Doe, CEO of Tech Innovations

52%

John's team at work

Charles de Poorter

Head of Growth

Spectacle is exactly what we needed. We can finally tie trials and Chargebee revenue back to the right channels and keywords, straight into HubSpot. It’s the practical, affordable alternative to the big tools — and it just fits how we work.

Stefan in 't Veld

Founder

Spectacle has provided significant value for my Pipedrive CRM clients. Spectacle is adding value to our business by giving marketing the ability to show contribution even deep down the deal-funnel.

Joey Peeters

Founder

Spectacle showed us in one session that our Stripe revenue wasn’t being tracked properly at all — whole chunks of payments were basically invisible. Now we’re moving to a company-focused funnel with Monday.com on top of Spectacle, so we can finally see which businesses come in, who pays, and where they drop off.

Koen van de Poel

Founder

Spectacle delivers on its promise, it surfaces insights we simply can't get from GA4, Meta, or Pipedrive alone. It gives us a much clearer picture of where a lead actually comes from, which helps us allocate budget to the right channels. The collaboration is great too. The team thinks along with us and implements improvements directly in the platform and tracking setup. Highly recommended.

Floris Fontane Pennock

Founder

Before Spectacle, we were optimizing Google Ads on form submissions. We had no idea which campaigns, ad groups, or keywords were actually generating revenue. Now we can trace every paying client back to the exact keyword that triggered the journey. That insight changed everything about how we scale

Alex Nederlof

VP of Engineering

Seeing Spectacle in action was pretty eye-opening. For the first time we could actually see which people at companies were engaging with our content and tools, instead of just staring at anonymous metrics. It already feels like we’ll have a much clearer picture of what’s working in our marketing and sales funnel.

Ewoud Uphof

Fractional Head of Growth

As a fractional Head of Growth, I need tooling that scales across different stacks (HubSpot/Pipedrive, Google/LinkedIn) and still tells one truth. Spectacle lets me template funnels and journeys per client, break them down by source/keyword/ad group, and tie them to pipeline stages and revenue.

Renke Pieters

Manager

Spectacle gives us a platform where we can finally align marketing & sales teams. It let's us scale based on cost per customer, not per lead

Niels

Agency Partner

Spectacle gives me useful insight so fast that I’m using it beyond ‘typical’ SaaS analytics. Spinning up clean attribution overviews and UTM campaigns is dead simple and it helps me keep clients’ marketing stacks sane.

Lotte Laforce

Marketing Specialist

Spectacle closes the loop between our marketing touchpoints, HubSpot deal stages, and in-product usage. We can build funnels like Pricing → Whitepaper → Trial → Charged and break them down by channel/keyword/ad group to see real drop-offs and revenue, not just CTR. Account-level attribution shows the buying committee over time, so we stop crediting a single lead for a B2B win.

B2B SaaS

Product-Led Growth (PLG)

Long-Funnel B2C

B2B SaaS

Retarget leads by where they are in the deal.

Every lead in your CRM has a journey behind it. Audience Hub turns that into ad audiences: open deals that went quiet, leads stuck before a demo, accounts revisiting pricing. Each one syncs straight to your ad platforms.

Audiences built from CRM stage plus real journey behavior.

Re-engage open deals that have gone quiet.

Suppress closed-won accounts and active customers from acquisition campaigns.

LTV lookalikes seeded from your enterprise customer cohorts.

Learn more

Product-Led Growth (PLG)

Stop paying to advertise to your trial users.

In PLG, half your ad spend can go to people who signed up last week. Audience Hub keeps your acquisition budget on cold prospects and builds win-back audiences from churned users.

Real-time suppression of trial signups and paying customers.

Lookalikes seeded from your power users.

Win-back audiences built from recent churn cohorts.

Retarget stuck trial users at the step where they stalled.

Learn more

Long-Funnel B2C

Retargeting that runs as long as the journey does.

Your leads research for months after that first form fill, while ad platforms forget them within days. Audience Hub keeps every known lead in retargeting for the full journey and drops them the moment they convert.

Persistent audiences of known leads across 30–180 day journeys.

Re-engage stalled applications and dormant enquiries.

Suppress converted enrollees and applicants automatically.

LTV lookalikes from finance, education, and premium customer cohorts.

Learn more

Get Started for Free

See all integrations

Google Ads Enhanced Conversions: Complete Implementation Guide

July 20, 2025

Google Ads Customer Match: Working with the 1,000 user minimum (and what to do if you're not there yet)

August 7, 2025

Connect Reddit Ads to your revenue data

August 21, 2025

14-Day Trial of Spectacle Scale

September 3, 2025

Your ad platforms are powerful — but only as good as the audiences you feed them. Give them segments built on real journeys and real revenue. Set up in minutes, not months.

Start a Free Trial

Book a Demo

Sync high-intent segments to Meta and Google.

Better audiences. Less waste. More revenue per ad euro.

0

0

0

See how every channel contributes to revenue

Live Audience Sync

Revenue based Retargeting

Smart Suppression

LTV-Based Lookalikes

Working with this team has transformed our business. Their attention to detail and commitment to excellence is unmatched. We saw a significant increase in our productivity and customer satisfaction.

52%

52%

Spectacle is exactly what we needed. We can finally tie trials and Chargebee revenue back to the right channels and keywords, straight into HubSpot. It’s the practical, affordable alternative to the big tools — and it just fits how we work.

Spectacle has provided significant value for my Pipedrive CRM clients. Spectacle is adding value to our business by giving marketing the ability to show contribution even deep down the deal-funnel.

Before Spectacle, we were optimizing Google Ads on form submissions. We had no idea which campaigns, ad groups, or keywords were actually generating revenue. Now we can trace every paying client back to the exact keyword that triggered the journey. That insight changed everything about how we scale

As a fractional Head of Growth, I need tooling that scales across different stacks (HubSpot/Pipedrive, Google/LinkedIn) and still tells one truth. Spectacle lets me template funnels and journeys per client, break them down by source/keyword/ad group, and tie them to pipeline stages and revenue.

Spectacle gives us a platform where we can finally align marketing & sales teams. It let's us scale based on cost per customer, not per lead

Spectacle gives me useful insight so fast that I’m using it beyond ‘typical’ SaaS analytics. Spinning up clean attribution overviews and UTM campaigns is dead simple and it helps me keep clients’ marketing stacks sane.

Audience sync built for your specific growth model.

Retarget leads by where they are in the deal.

Stop paying to advertise to your trial users.

Retargeting that runs as long as the journey does.

Unify your entire
marketing ecosystem.

Google Ads Enhanced Conversions: Complete Implementation Guide

Google Ads Customer Match: Working with the 1,000 user minimum (and what to do if you're not there yet)

Connect Reddit Ads to your revenue data

14-Day Trial of Spectacle Scale

Stop targeting pixel noise.
Start targeting revenue signals.

See what's driving your pipeline and revenue

Sync high-intent segments to Meta and Google.

Better audiences. Less waste. More revenue per ad euro.

0

0

0

See how every channel contributes to revenue

Live Audience Sync

Revenue based Retargeting

Smart Suppression

LTV-Based Lookalikes

Working with this team has transformed our business. Their attention to detail and commitment to excellence is unmatched. We saw a significant increase in our productivity and customer satisfaction.

52%

52%

Spectacle is exactly what we needed. We can finally tie trials and Chargebee revenue back to the right channels and keywords, straight into HubSpot. It’s the practical, affordable alternative to the big tools — and it just fits how we work.

Spectacle has provided significant value for my Pipedrive CRM clients. Spectacle is adding value to our business by giving marketing the ability to show contribution even deep down the deal-funnel.

Before Spectacle, we were optimizing Google Ads on form submissions. We had no idea which campaigns, ad groups, or keywords were actually generating revenue. Now we can trace every paying client back to the exact keyword that triggered the journey. That insight changed everything about how we scale

As a fractional Head of Growth, I need tooling that scales across different stacks (HubSpot/Pipedrive, Google/LinkedIn) and still tells one truth. Spectacle lets me template funnels and journeys per client, break them down by source/keyword/ad group, and tie them to pipeline stages and revenue.

Spectacle gives us a platform where we can finally align marketing & sales teams. It let's us scale based on cost per customer, not per lead

Spectacle gives me useful insight so fast that I’m using it beyond ‘typical’ SaaS analytics. Spinning up clean attribution overviews and UTM campaigns is dead simple and it helps me keep clients’ marketing stacks sane.

Audience sync built for your specific growth model.

Retarget leads by where they are in the deal.

Stop paying to advertise to your trial users.

Retargeting that runs as long as the journey does.

Unify your entire marketing ecosystem.

Your Audience Hub deep dive starts here

Google Ads Enhanced Conversions: Complete Implementation Guide

Google Ads Customer Match: Working with the 1,000 user minimum (and what to do if you're not there yet)

Connect Reddit Ads to your revenue data

14-Day Trial of Spectacle Scale

Stop targeting pixel noise. Start targeting revenue signals.

See what's driving your pipeline and revenue

Unify your entire
marketing ecosystem.

Stop targeting pixel noise.
Start targeting revenue signals.