Sales-led & Enterprise
Where did this lead come from? Now you have the answer.
Marketing generates demand and sales closes it. Between the first ad click and the signed contract, nobody can say what happened. Spectacle connects every touchpoint to every closed deal, so both teams see the same answer.
Tracking more than $500M in annual customer revenue
The Problem
"Organic" isn't wrong. It's just incomplete.
A €50K deal closes. The CRM lead source says "organic." The contact also clicked 3 LinkedIn ads and visited pricing 6 times over 2 months.
The One-Line Lead Source
Your CRM assigns a single source per contact, one moment out of a multi-month journey. Useful, but one-dimensional. Decisions built on it are incomplete.
The Split Buying Committee
Enterprise deals have 3–7 stakeholders. Your CRM sees 4 separate contacts on 4 separate journeys, not one company buying one solution.
The Opinion Fight
When marketing can't show the full journey, sales doesn't trust the numbers. Channels that start conversations get cut; channels that only close them get funded.
The Solution
One journey per deal: first ad click to signed contract
Spectacle doesn't replace your CRM. It connects to it and adds the marketing analytics layer your CRM wasn't built to provide.
Every Touchpoint Before the Handoff
Your buyer clicked a LinkedIn ad 3 months before talking to a rep, and visited 11 times across 4 channels. It's all recorded before sales picks up the phone.
Every visit captured — source, campaign, timestamp
Assist channels visible, not just the converting one
Anonymous history stitched back at form fill
No limited lookback window, journeys span months
Your CRM Stays the Source of Truth
Deal stage, value, close date, and contacts flow in from HubSpot or Salesforce. Spectacle reads them
Deal stages and values read live, surviving stage renames
Real closed revenue, not estimated conversion values
Lifecycle stages mapped automatically
Webhook integrations
Buying-Committee Journeys
Company-level tracking merges every stakeholder's touchpoints into one B2B journey. See what influenced the deal. Not just who filled out the form.
Multiple contacts merged into one company journey
Deal influence across the full committee
Account-level rollups via CRM
ABM-ready: see target accounts researching you
Deal Influence Reporting
For any closed deal, see every marketing touchpoint that contributed, and how €80K of revenue distributes across 15 touchpoints under 4 models.
Deal-by-deal influence timelines
Pipeline by channel, revenue by campaign
4 attribution models
Time-to-pipeline and time-to-close by source
KPI
Numbers that end the "was it marketing or sales?" debate
Same data, both teams — pipeline and revenue attributed across the full journey.
1
journey
Per deal — every stakeholder, every channel, merged into one timeline.
4
models
Linear, First Touch, Last Touch, U-Shaped — on the same closed-won revenue.
Lookback
Touchpoints preserved for the length of your sales cycle, not a 28-day window.
100
%
First-party
Your data, one source of truth
Platform Features
Built for complex sales cycles and buying committees
Enterprise-depth journey tracking, priced for growth-stage teams.
Cross-Channel Funnels
The full path from ad click to closed-won, across paid, AI, and organic.
- Cut reporting time from hours to minutes. Pull up any account and see the full journey in one view — no SQL, no exports, no stitching.
- Stop losing credit to "direct." Every touchpoint is attributed back to the account, even when contacts switch devices or come back six months later.
- Coach sales with the actual story. Reps walk into calls knowing every touchpoint the buying committee has had with you.
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LinkedIn Company Attribution
Prove the ads sales never hears about started the deals they close.
- Justify thought-leader and awareness spend. Tie LinkedIn exposure to closed-won revenue, not just clicks.
- Find buying signals before the form fill. Surface engaged accounts that haven't entered your CRM yet, sales gets a warm list every morning.
- Stop cutting the channel that's actually working. Last-click attribution kills LinkedIn budgets. Account-level attribution saves them.
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Reporting Hub
Role-based dashboards for marketing, sales leadership, and the C-suite.
- Replace the four-tool reporting stack — GA4, sheets, Looker, and your CRM dashboard collapse into one source of truth.
- End the methodology debate. Finance, marketing, and RevOps query the same model. Disagreements move from "is this right?" to "what should we do?"
- Build the board deck once. Save and share views. Leadership sees the numbers; nobody has to defend the methodology again.
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Visitor Reveal
Know which target accounts browse your site before the form fill.
- Hand sales a warm account list every morning. Not anonymous traffic. Named companies, with industry, size, and fit signals attached.
- Make Marketing-to-Sales handoff a system, not an email. Manual tagging plus webhooks turns lead qualification into infrastructure RevOps can build around.
- Catch in-market accounts your CRM doesn't know about yet. A company researches you for two weeks before they ever fill a form. Lens sees them on visit one.
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Audience Hub
Push high-intent accounts to Meta, and Google for ABM retargeting.
- Cut wasted ad spend. Auto-exclude in-pipeline accounts from cold acquisition campaigns. The budget goes to net-new, not to chasing your own deals.
- Retarget on real engagement, not lookalike algorithms. Sync audiences built from actual site behavior and CRM stage — not platform guesses.
- Seed smarter expansion. Build lookalike seeds from your highest-LTV closed-won customers, not just anyone who filled a form.
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John Doe
CEO
Working with this team has transformed our business. Their attention to detail and commitment to excellence is unmatched. We saw a significant increase in our productivity and customer satisfaction.
52%
John Doe, CEO of Tech Innovations
52%
John's team at work
Integrations
Connects to your enterprise stack in under 30 minutes.
HubSpot and Salesforce bi-directional. Google, LinkedIn, Meta, TikTok, and Microsoft Ads for spend. Stripe, Segment, Calendly, and Typeform for every conversion event.
FAQ
Our CRM already tracks lead source. Why add Spectacle?
Your CRM assigns one source per contact, a snapshot. It misses assist channels, the rest of the buying committee, and how revenue spreads across every touchpoint that influenced the deal. Spectacle adds that layer; it doesn't replace the CRM.
How does Spectacle handle deals with multiple stakeholders?
Company-level tracking combines touchpoints from every contact at a company into one B2B journey. When the deal closes, revenue is credited across every marketing interaction with that company, not just the form-filler.
Does Spectacle integrate with Salesforce?
Yes. Contacts, accounts, opportunities, and deal stages sync into Spectacle, and deal values and close dates flow in automatically. Writing channel, campaign, and journey data back into Salesforce for rep visibility is available through automations.
Does Spectacle work with LinkedIn?
Yes, in both directions. LinkedIn company engagement data syncs into Spectacle, so you see which accounts your campaigns reached and how that shows up in pipeline, not just who clicked. Audiences sync from Spectacle to LinkedIn for targeting. Deal and website conversions sync back through the LinkedIn Conversions API, so campaigns optimize on revenue instead of form fills. Company-level LinkedIn reporting is where most B2B teams find the pipeline last-click never showed them.
How long can Spectacle track a journey?
As long as it takes. There is no lookback window, so every touchpoint stays in the journey until the deal closes, whether that is 2 weeks or 12 months. When a visitor identifies themselves later (form fill, login, CRM match), their earlier anonymous visits are stitched into the same journey.
We have a BI team. Why do we need this?
Your BI team can build this in weeks, with maintenance every time sales renames a stage. Spectacle gives marketing and sales self-serve, revenue-linked data without BI tickets, and your BI team gets their roadmap back.
Does Spectacle meet enterprise security requirements?
ISO 27001 certification is in progress. Data is hosted on AWS in the EEA under a DPA, and tracking is first-party through your own server-side GTM container or Google tag. The Enterprise tier adds SSO, SAML, and a service level agreement. Contact sales for security documentation.