Sales-led & Enterprise

Where did this lead come from? Now you have the answer.

Marketing generates demand and sales closes it. Between the first ad click and the signed contract, nobody can say what happened. Spectacle connects every touchpoint to every closed deal, so both teams see the same answer.

Start a Free Trial

Book a Demo

Four coworkers standing and discussing ideas while holding notebooks in a modern office.

The Problem

"Organic" isn't wrong. It's just incomplete.

A €50K deal closes. The CRM lead source says "organic." The contact also clicked 3 LinkedIn ads and visited pricing 6 times over 2 months.

The One-Line Lead Source

Your CRM assigns a single source per contact, one moment out of a multi-month journey. Useful, but one-dimensional. Decisions built on it are incomplete.

The Split Buying Committee

Enterprise deals have 3–7 stakeholders. Your CRM sees 4 separate contacts on 4 separate journeys, not one company buying one solution.

The Opinion Fight

When marketing can't show the full journey, sales doesn't trust the numbers. Channels that start conversations get cut; channels that only close them get funded.

Every Touchpoint Before the Handoff

Your buyer clicked a LinkedIn ad 3 months before talking to a rep, and visited 11 times across 4 channels. It's all recorded before sales picks up the phone.

Every visit captured — source, campaign, timestamp

Assist channels visible, not just the converting one

Anonymous history stitched back at form fill

No limited lookback window, journeys span months

Your CRM Stays the Source of Truth

Deal stage, value, close date, and contacts flow in from HubSpot or Salesforce. Spectacle reads them

Deal stages and values read live, surviving stage renames

Real closed revenue, not estimated conversion values

Lifecycle stages mapped automatically

Webhook integrations

Buying-Committee Journeys

Company-level tracking merges every stakeholder's touchpoints into one B2B journey. See what influenced the deal. Not just who filled out the form.

Multiple contacts merged into one company journey

Deal influence across the full committee

Account-level rollups via CRM

ABM-ready: see target accounts researching you

Deal Influence Reporting

For any closed deal, see every marketing touchpoint that contributed, and how €80K of revenue distributes across 15 touchpoints under 4 models.

Deal-by-deal influence timelines

Pipeline by channel, revenue by campaign

4 attribution models

Time-to-pipeline and time-to-close by source

Book a Demo

Start a Free Trial

1

journey

Per deal — every stakeholder, every channel, merged into one timeline.

4

models

Linear, First Touch, Last Touch, U-Shaped — on the same closed-won revenue.

Lookback

Touchpoints preserved for the length of your sales cycle, not a 28-day window.

100 %

First-party

Your data, one source of truth

Cross-Channel Funnels

The full path from ad click to closed-won, across paid, AI, and organic.

Cut reporting time from hours to minutes. Pull up any account and see the full journey in one view — no SQL, no exports, no stitching.
Stop losing credit to "direct." Every touchpoint is attributed back to the account, even when contacts switch devices or come back six months later.
Coach sales with the actual story. Reps walk into calls knowing every touchpoint the buying committee has had with you.

Learn more

LinkedIn Company Attribution

Prove the ads sales never hears about started the deals they close.

Justify thought-leader and awareness spend. Tie LinkedIn exposure to closed-won revenue, not just clicks.
Find buying signals before the form fill. Surface engaged accounts that haven't entered your CRM yet, sales gets a warm list every morning.
Stop cutting the channel that's actually working. Last-click attribution kills LinkedIn budgets. Account-level attribution saves them.

Learn more

Reporting Hub

Role-based dashboards for marketing, sales leadership, and the C-suite.

Replace the four-tool reporting stack — GA4, sheets, Looker, and your CRM dashboard collapse into one source of truth.
End the methodology debate. Finance, marketing, and RevOps query the same model. Disagreements move from "is this right?" to "what should we do?"
Build the board deck once. Save and share views. Leadership sees the numbers; nobody has to defend the methodology again.

Learn more

Visitor Reveal

Know which target accounts browse your site before the form fill.

Hand sales a warm account list every morning. Not anonymous traffic. Named companies, with industry, size, and fit signals attached.
Make Marketing-to-Sales handoff a system, not an email. Manual tagging plus webhooks turns lead qualification into infrastructure RevOps can build around.
Catch in-market accounts your CRM doesn't know about yet. A company researches you for two weeks before they ever fill a form. Lens sees them on visit one.

Learn more

Audience Hub

Push high-intent accounts to Meta, and Google for ABM retargeting.

Cut wasted ad spend. Auto-exclude in-pipeline accounts from cold acquisition campaigns. The budget goes to net-new, not to chasing your own deals.
Retarget on real engagement, not lookalike algorithms. Sync audiences built from actual site behaviour and CRM stage — not platform guesses.
Seed smarter expansion. Build lookalike seeds from your highest-LTV closed-won customers, not just anyone who filled a form.

Learn more

Platform Overview

Start a Free Trial

John Doe

CEO

Working with this team has transformed our business. Their attention to detail and commitment to excellence is unmatched. We saw a significant increase in our productivity and customer satisfaction.

52%

John Doe, CEO of Tech Innovations

52%

John's team at work

Charles de Poorter

Head of Growth

Spectacle is exactly what we needed. We can finally tie trials and Chargebee revenue back to the right channels and keywords, straight into HubSpot. It’s the practical, affordable alternative to the big tools — and it just fits how we work.

Stefan in 't Veld

Founder

Spectacle has provided significant value for my Pipedrive CRM clients. Spectacle is adding value to our business by giving marketing the ability to show contribution even deep down the deal-funnel.

Joey Peeters

Founder

Spectacle showed us in one session that our Stripe revenue wasn’t being tracked properly at all — whole chunks of payments were basically invisible. Now we’re moving to a company-focused funnel with Monday.com on top of Spectacle, so we can finally see which businesses come in, who pays, and where they drop off.

Koen van de Poel

Founder

Spectacle delivers on its promise, it surfaces insights we simply can't get from GA4, Meta, or Pipedrive alone. It gives us a much clearer picture of where a lead actually comes from, which helps us allocate budget to the right channels. The collaboration is great too. The team thinks along with us and implements improvements directly in the platform and tracking setup. Highly recommended.

Floris Fontane Pennock

Founder

Before Spectacle, we were optimizing Google Ads on form submissions. We had no idea which campaigns, ad groups, or keywords were actually generating revenue. Now we can trace every paying client back to the exact keyword that triggered the journey. That insight changed everything about how we scale

Alex Nederlof

VP of Engineering

Seeing Spectacle in action was pretty eye-opening. For the first time we could actually see which people at companies were engaging with our content and tools, instead of just staring at anonymous metrics. It already feels like we’ll have a much clearer picture of what’s working in our marketing and sales funnel.

Ewoud Uphof

Fractional Head of Growth

As a fractional Head of Growth, I need tooling that scales across different stacks (HubSpot/Pipedrive, Google/LinkedIn) and still tells one truth. Spectacle lets me template funnels and journeys per client, break them down by source/keyword/ad group, and tie them to pipeline stages and revenue.

Renke Pieters

Manager

Spectacle gives us a platform where we can finally align marketing & sales teams. It let's us scale based on cost per customer, not per lead

Niels

Agency Partner

Spectacle gives me useful insight so fast that I’m using it beyond ‘typical’ SaaS analytics. Spinning up clean attribution overviews and UTM campaigns is dead simple and it helps me keep clients’ marketing stacks sane.

Lotte Laforce

Marketing Specialist

Spectacle closes the loop between our marketing touchpoints, HubSpot deal stages, and in-product usage. We can build funnels like Pricing → Whitepaper → Trial → Charged and break them down by channel/keyword/ad group to see real drop-offs and revenue, not just CTR. Account-level attribution shows the buying committee over time, so we stop crediting a single lead for a B2B win.

See all integrations

FAQ

Our CRM already tracks lead source. Why add Spectacle?

Your CRM assigns one source per contact — a snapshot. It misses assist channels, the rest of the buying committee, and how revenue distributes across the 15 touchpoints that influenced the deal. Spectacle adds that layer; it doesn't replace the CRM.

How does Spectacle handle deals with multiple stakeholders?

Company-level tracking combines touchpoints from every contact at a company into a single B2B journey. When the deal closes, revenue is attributed across all marketing interactions with that company — not just the form-filler.

Does Spectacle integrate with Salesforce?

Yes — contacts, accounts, opportunities, and deal stages sync bi-directionally. Deal values and close dates flow in; journey data can flow back for rep visibility.

How long can Spectacle track a journey?

Indefinitely. 2-week cycles and 9-month cycles work the same way — no lookback window expires your data.

We have a BI team. Why do we need this?

Your BI team can build attribution — in weeks, with ongoing maintenance every time sales renames a stage. Spectacle gives marketing and sales self-serve, revenue-attributed data without BI tickets, and your BI team gets their roadmap back.

One journey per deal, one answer for both teams. Set up in minutes, not months.

Start a Free Trial

Book a Demo

Where did this lead come from? Now you have the answer.

"Organic" isn't wrong. It's just incomplete.

The One-Line Lead Source

The Split Buying Committee

The Opinion Fight

One journey per deal: first ad click to signed contract

Every Touchpoint Before the Handoff

Your CRM Stays the Source of Truth

Buying-Committee Journeys

Deal Influence Reporting

Numbers that end the "was it marketing or sales?" debate

1

4

100

%

Built for complex sales cycles and buying committees

The full path from ad click to closed-won, across paid, AI, and organic.

Prove the ads sales never hears about started the deals they close.

Role-based dashboards for marketing, sales leadership, and the C-suite.

Know which target accounts browse your site before the form fill.

Push high-intent accounts to Meta, and Google for ABM retargeting.

Working with this team has transformed our business. Their attention to detail and commitment to excellence is unmatched. We saw a significant increase in our productivity and customer satisfaction.

52%

52%

Spectacle is exactly what we needed. We can finally tie trials and Chargebee revenue back to the right channels and keywords, straight into HubSpot. It’s the practical, affordable alternative to the big tools — and it just fits how we work.

Spectacle has provided significant value for my Pipedrive CRM clients. Spectacle is adding value to our business by giving marketing the ability to show contribution even deep down the deal-funnel.

Before Spectacle, we were optimizing Google Ads on form submissions. We had no idea which campaigns, ad groups, or keywords were actually generating revenue. Now we can trace every paying client back to the exact keyword that triggered the journey. That insight changed everything about how we scale

As a fractional Head of Growth, I need tooling that scales across different stacks (HubSpot/Pipedrive, Google/LinkedIn) and still tells one truth. Spectacle lets me template funnels and journeys per client, break them down by source/keyword/ad group, and tie them to pipeline stages and revenue.

Spectacle gives us a platform where we can finally align marketing & sales teams. It let's us scale based on cost per customer, not per lead

Spectacle gives me useful insight so fast that I’m using it beyond ‘typical’ SaaS analytics. Spinning up clean attribution overviews and UTM campaigns is dead simple and it helps me keep clients’ marketing stacks sane.

Connects to your enterprise stack in under 30 minutes.

Our CRM already tracks lead source. Why add Spectacle?

How does Spectacle handle deals with multiple stakeholders?

Does Spectacle integrate with Salesforce?

How long can Spectacle track a journey?

We have a BI team. Why do we need this?

Marketing generates demand.
Sales closes deals.
Spectacle connects the two.

See what's driving your pipeline and revenue

Where did this lead come from? Now you have the answer.

"Organic" isn't wrong. It's just incomplete.

The One-Line Lead Source

The Split Buying Committee

The Opinion Fight

One journey per deal: first ad click to signed contract

Every Touchpoint Before the Handoff

Your CRM Stays the Source of Truth

Buying-Committee Journeys

Deal Influence Reporting

Numbers that end the "was it marketing or sales?" debate

1

4

100

%

Built for complex sales cycles and buying committees

The full path from ad click to closed-won, across paid, AI, and organic.

Prove the ads sales never hears about started the deals they close.

Role-based dashboards for marketing, sales leadership, and the C-suite.

Know which target accounts browse your site before the form fill.

Push high-intent accounts to Meta, and Google for ABM retargeting.

Working with this team has transformed our business. Their attention to detail and commitment to excellence is unmatched. We saw a significant increase in our productivity and customer satisfaction.

52%

52%

Spectacle is exactly what we needed. We can finally tie trials and Chargebee revenue back to the right channels and keywords, straight into HubSpot. It’s the practical, affordable alternative to the big tools — and it just fits how we work.

Spectacle has provided significant value for my Pipedrive CRM clients. Spectacle is adding value to our business by giving marketing the ability to show contribution even deep down the deal-funnel.

Before Spectacle, we were optimizing Google Ads on form submissions. We had no idea which campaigns, ad groups, or keywords were actually generating revenue. Now we can trace every paying client back to the exact keyword that triggered the journey. That insight changed everything about how we scale

As a fractional Head of Growth, I need tooling that scales across different stacks (HubSpot/Pipedrive, Google/LinkedIn) and still tells one truth. Spectacle lets me template funnels and journeys per client, break them down by source/keyword/ad group, and tie them to pipeline stages and revenue.

Spectacle gives us a platform where we can finally align marketing & sales teams. It let's us scale based on cost per customer, not per lead

Spectacle gives me useful insight so fast that I’m using it beyond ‘typical’ SaaS analytics. Spinning up clean attribution overviews and UTM campaigns is dead simple and it helps me keep clients’ marketing stacks sane.

Connects to your enterprise stack in under 30 minutes.

Our CRM already tracks lead source. Why add Spectacle?

How does Spectacle handle deals with multiple stakeholders?

Does Spectacle integrate with Salesforce?

How long can Spectacle track a journey?

We have a BI team. Why do we need this?

Marketing generates demand. Sales closes deals. Spectacle connects the two.

See what's driving your pipeline and revenue

Marketing generates demand.
Sales closes deals.
Spectacle connects the two.