Marketing-Led Growth
Marketing drives growth. Prove which campaigns create customers.
In a marketing-led company, budget allocation is the growth strategy. Spectacle tracks every journey from first campaign touch to closed revenue so you scale the channels that create customers, not the ones that report clicks.
Tracking more than $500M in annual customer revenue
The Problem
When marketing owns growth, misattribution costs revenue
Every platform reports its own conversions. Add them up and you've closed three times the revenue you actually did.
Last-Click Gap
Your content and brand campaigns start the deals. The bottom-of-funnel search ad takes the credit. So budget flows to the closer, and the pipeline quietly dries up.
The Scaling Gamble
You double down on channels based on platform-reported conversions. Each platform grading its own homework. Meta, Google, and LinkedIn all claim the same customer.
The Nurture Gap
A lead reads your content for 6 weeks, then converts as "direct." The nurture that did the work is invisible; direct traffic is a measurement gap, not a channel.
The Solution
Budget decisions built on revenue, not platform claims
One journey per customer across paid, AI, and organic. Revenue from your CRM and Stripe distributed across the touchpoints that earned it.
Full-Funnel Journey Tracking
Every touchpoint from first blog visit to closed deal, in one timeline. The awareness campaign, the retargeting ad, the pricing-page return. All connected.
Paid, AI, and organic channels in one journey view
Content and nurture touches tracked, not just ads
Anonymous research stitched back at conversion
No lookback window: journeys span your full cycle
Revenue by Campaign, Not Clicks
Deal values from your CRM and payments from Stripe distribute across the journey. See what a campaign is worth in closed revenue, not platform conversions.
Revenue and ROAS per campaign, ad group, and channel
One deduplicated source of truth across ad platforms
Cohort revenue (e.g., all signups from March) over time
Spend imported automatically from every ad platform
Compare 4 Attribution Models
First Touch shows what starts demand. Last Touch shows what closes it. Compare both — plus Linear and U-Shaped — on the same revenue before moving budget.
4 models side by side on identical data
See starter channels vs. closer channels
Defensible logic you can show leadership
Model choice per report, not per platform
Activate What Works
Attribution you can act on: push high-intent segments back to your ad platforms and optimize toward revenue, not form fills.
Sync audiences to Google and Meta.
Send full funnel conversion signals back to the platforms
Exclude existing customers from acquisition spend
Build lookalikes from revenue-producing cohorts
KPI
One number per campaign: what it earned
Deduplicated, revenue-based, comparable across every channel you run.
1
source
Of truth across ad platforms — no more three tools claiming the same customer.
4
models
Compared on the same revenue before you move any budget.
Lookback
Six-week nurtures and six-month cycles tracked end to end.
100
%
First-party
First party high accuracy, better privacy compliance, complete ownership, and lower costs
Platform Features
Built for teams that live in campaign data
Everything connects spend to revenue — the metric your growth model runs on.
Cross-Channel Funnels
Visit → Lead → Customer, filterable by channel, campaign, keyword, and ad group.
- Cut reporting time from hours to minutes. Pull up any account and see the full journey in one view. No SQL, no exports, no stitching.
- Stop losing credit to "direct." Every touchpoint is attributed back to the account, even when contacts come back six months later.
- Coach sales with the actual story. Reps walk into calls knowing every touchpoint the buying committee has had with you.
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LinkedIn Company Attribution
Prove awareness and thought-leader ads feed the funnel last-click ignores.
- Justify thought-leader and awareness spend. Tie LinkedIn exposure to closed-won revenue, not just clicks.
- Find buying signals before the form fill. Surface engaged accounts that haven't entered your CRM yet, sales gets a warm list every morning.
- Stop cutting the channel that's working. Last-click attribution kills LinkedIn budgets. Account-level attribution saves them.
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Reporting Hub
ROAS by campaign, LTV by cohort, revenue by channel — live, shareable dashboards.
- Replace the four-tool reporting stack — GA4, sheets, Looker, and your CRM dashboard collapse into one source of truth.
- End the methodology debate. Finance, marketing, and RevOps query the same model. Disagreements move from "is this right?" to "what should we do?"
- Build the board deck once. Save and share live views. Leadership sees the numbers; nobody has to defend the methodology again.
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Visitor Reveal
See the companies behind the visitors who never fill out a form.
- Hand sales a warm account list every morning. Not anonymous traffic. Named companies, with industry, size, and fit signals attached.
- Make Marketing-to-Sales handoff a system, not an email. Manual tagging plus webhooks turns lead qualification into infrastructure RevOps can build around.
- Catch in-market accounts your CRM doesn't know about yet. A company researches you for two weeks before they ever fill a form. Lens sees them on visit one.
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Audience Hub
Close the loop: push revenue signals back to the platforms buying your traffic.
- Cut wasted ad spend. Auto-exclude in-pipeline accounts from cold acquisition campaigns. The budget goes to net-new, not to chasing your own deals.
- Retarget on real engagement, not lookalike algorithms. Sync audiences built from actual site behavior and CRM stage — not platform guesses.
- Seed smarter expansion. Build lookalike seeds from your highest-LTV closed-won customers, not just anyone who filled a form.
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John Doe
CEO
Working with this team has transformed our business. Their attention to detail and commitment to excellence is unmatched. We saw a significant increase in our productivity and customer satisfaction.
52%
John Doe, CEO of Tech Innovations
52%
John's team at work
Integrations
Plugs into the channels you already run.
Google, LinkedIn, Meta, TikTok, and Microsoft Ads for spend. HubSpot, Salesforce, and Pipedrive for deals. Stripe for revenue. Connected in an afternoon.
FAQ
How is this different from GA4?
GA4 shows sessions and single-touch conversions inside its own walls. Spectacle builds one journey per customer across every channel, attaches real CRM and Stripe revenue, and shows first touch, last touch, linear, and U-shaped side by side on the same data. GA4 tells you what happened on your site; Spectacle tells you what created the customer.
How do you credit content and organic touches?
Every organic visit, blog read, and return session is part of the journey. When revenue lands, first touch and U-shaped show how much pipeline your content started, credit that last click gives away.
Our leads convert weeks after the campaign that won them. Does that break attribution?
No. There is no lookback window. The campaign touch from 6 weeks ago is still in the journey when the deal closes as "direct" in your CRM.
We run both self-serve signups and sales deals. Can one setup handle both?
Yes. Stripe covers self-serve revenue, your CRM covers sales-led deals, and both land in the same journey and reporting: one funnel view across motions.
Does Spectacle work with LinkedIn?
Yes, in both directions. LinkedIn company engagement data syncs into Spectacle, so you see which accounts your campaigns reached and how that shows up in pipeline, not just who clicked. Audiences sync from Spectacle to LinkedIn for targeting. Deal and website conversions sync back through the LinkedIn Conversions API, so campaigns optimize on revenue instead of form fills.
What does it cost?
Plans start at $99/mo. Scale, at $349/mo, gives you the full platform, every model, and CRM and ad-platform sync. Enterprise adds SSO, a service level agreement, and custom terms. Lens is priced per identified company, from $0.08 per identify. All pricing is in USD. See the pricing page, or contact sales for Enterprise.