Marketing-Led Growth

Marketing drives the growth. Now prove which marketing.

In a marketing-led company, budget allocation is the growth strategy. Spectacle tracks every journey from first campaign touch to closed revenue so you scale the channels that create customers, not the ones that report clicks.

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Four young adults collaborating at a table with plants, papers, and drawings in a casual office space.

The Problem

When marketing owns growth, misattribution costs revenue

Every platform reports its own conversions. Add them up and you've closed three times the revenue you actually did.

Last-Click Gap

Your content and brand campaigns start the deals. The bottom-of-funnel search ad takes the credit. So budget flows to the closer, and the pipeline quietly dries up.

The Scaling Gamble

You double down on channels based on platform-reported conversions. Each platform grading its own homework. Meta, Google, and LinkedIn all claim the same customer.

The Nurture Gap

A lead reads your content for 6 weeks, then converts as "direct." The nurture that did the work is invisible; direct traffic is a measurement gap, not a channel.

Full-Funnel Journey Tracking

Every touchpoint from first blog visit to closed deal, in one timeline. The awareness campaign, the retargeting ad, the pricing-page return. All connected.

Paid, AI, and organic channels in one journey view

Content and nurture touches tracked, not just ads

Anonymous research stitched back at conversion

No lookback window: journeys span your full cycle

Revenue by Campaign, Not Clicks

Deal values from your CRM and payments from Stripe distribute across the journey. See what a campaign is worth in closed revenue, not platform conversions.

Revenue and ROAS per campaign, ad group, and channel

One deduplicated source of truth across ad platforms

Cohort revenue (e.g., all signups from March) over time

Spend imported automatically from every ad platform

Compare 4 Attribution Models

First Touch shows what starts demand. Last Touch shows what closes it. Compare both — plus Linear and U-Shaped — on the same revenue before moving budget.

4 models side by side on identical data

See starter channels vs. closer channels

Defensible logic you can show leadership

Model choice per report, not per platform

Activate What Works

Attribution you can act on: push high-intent segments back to your ad platforms and optimize toward revenue, not form fills.

Sync audiences to Google and Meta.

Send full funnel conversion signals back to the platforms

Exclude existing customers from acquisition spend

Build lookalikes from revenue-producing cohorts

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1

source

Of truth across ad platforms — no more three tools claiming the same customer.

4

models

Compared on the same revenue before you move a single euro of budget.

Lookback

Six-week nurtures and six-month cycles tracked end to end.

100 %

First-party

First party high accuracy, better privacy compliance, complete ownership, and lower costs

Cross-Channel Funnels

Visit → Lead → Customer, filterable by channel, campaign, keyword, and ad group.

Cut reporting time from hours to minutes. Pull up any account and see the full journey in one view. No SQL, no exports, no stitching.
Stop losing credit to "direct." Every touchpoint is attributed back to the account, even when contacts come back six months later.
Coach sales with the actual story. Reps walk into calls knowing every touchpoint the buying committee has had with you.

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LinkedIn Company Attribution

Prove awareness and thought-leader ads feed the funnel last-click ignores.

Justify thought-leader and awareness spend. Tie LinkedIn exposure to closed-won revenue, not just clicks.
Find buying signals before the form fill. Surface engaged accounts that haven't entered your CRM yet, sales gets a warm list every morning.
Stop cutting the channel that's working. Last-click attribution kills LinkedIn budgets. Account-level attribution saves them.

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Reporting Hub

ROAS by campaign, LTV by cohort, revenue by channel — live, shareable dashboards.

Replace the four-tool reporting stack — GA4, sheets, Looker, and your CRM dashboard collapse into one source of truth.
End the methodology debate. Finance, marketing, and RevOps query the same model. Disagreements move from "is this right?" to "what should we do?"
Build the board deck once. Save and share live views. Leadership sees the numbers; nobody has to defend the methodology again.

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Visitor Reveal

See the companies behind the visitors who never fill out a form.

Hand sales a warm account list every morning. Not anonymous traffic. Named companies, with industry, size, and fit signals attached.
Make Marketing-to-Sales handoff a system, not an email. Manual tagging plus webhooks turns lead qualification into infrastructure RevOps can build around.
Catch in-market accounts your CRM doesn't know about yet. A company researches you for two weeks before they ever fill a form. Lens sees them on visit one.

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Audience Hub

Close the loop: push revenue signals back to the platforms buying your traffic.

Cut wasted ad spend. Auto-exclude in-pipeline accounts from cold acquisition campaigns. The budget goes to net-new, not to chasing your own deals.
Retarget on real engagement, not lookalike algorithms. Sync audiences built from actual site behaviour and CRM stage — not platform guesses.
Seed smarter expansion. Build lookalike seeds from your highest-LTV closed-won customers, not just anyone who filled a form.

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Platform Overview

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John Doe

CEO

Working with this team has transformed our business. Their attention to detail and commitment to excellence is unmatched. We saw a significant increase in our productivity and customer satisfaction.

52%

John Doe, CEO of Tech Innovations

52%

John's team at work

Charles de Poorter

Head of Growth

Spectacle is exactly what we needed. We can finally tie trials and Chargebee revenue back to the right channels and keywords, straight into HubSpot. It’s the practical, affordable alternative to the big tools — and it just fits how we work.

Stefan in 't Veld

Founder

Spectacle has provided significant value for my Pipedrive CRM clients. Spectacle is adding value to our business by giving marketing the ability to show contribution even deep down the deal-funnel.

Joey Peeters

Founder

Spectacle showed us in one session that our Stripe revenue wasn’t being tracked properly at all — whole chunks of payments were basically invisible. Now we’re moving to a company-focused funnel with Monday.com on top of Spectacle, so we can finally see which businesses come in, who pays, and where they drop off.

Koen van de Poel

Founder

Spectacle delivers on its promise, it surfaces insights we simply can't get from GA4, Meta, or Pipedrive alone. It gives us a much clearer picture of where a lead actually comes from, which helps us allocate budget to the right channels. The collaboration is great too. The team thinks along with us and implements improvements directly in the platform and tracking setup. Highly recommended.

Floris Fontane Pennock

Founder

Before Spectacle, we were optimizing Google Ads on form submissions. We had no idea which campaigns, ad groups, or keywords were actually generating revenue. Now we can trace every paying client back to the exact keyword that triggered the journey. That insight changed everything about how we scale

Alex Nederlof

VP of Engineering

Seeing Spectacle in action was pretty eye-opening. For the first time we could actually see which people at companies were engaging with our content and tools, instead of just staring at anonymous metrics. It already feels like we’ll have a much clearer picture of what’s working in our marketing and sales funnel.

Ewoud Uphof

Fractional Head of Growth

As a fractional Head of Growth, I need tooling that scales across different stacks (HubSpot/Pipedrive, Google/LinkedIn) and still tells one truth. Spectacle lets me template funnels and journeys per client, break them down by source/keyword/ad group, and tie them to pipeline stages and revenue.

Renke Pieters

Manager

Spectacle gives us a platform where we can finally align marketing & sales teams. It let's us scale based on cost per customer, not per lead

Niels

Agency Partner

Spectacle gives me useful insight so fast that I’m using it beyond ‘typical’ SaaS analytics. Spinning up clean attribution overviews and UTM campaigns is dead simple and it helps me keep clients’ marketing stacks sane.

Lotte Laforce

Marketing Specialist

Spectacle closes the loop between our marketing touchpoints, HubSpot deal stages, and in-product usage. We can build funnels like Pricing → Whitepaper → Trial → Charged and break them down by channel/keyword/ad group to see real drop-offs and revenue, not just CTR. Account-level attribution shows the buying committee over time, so we stop crediting a single lead for a B2B win.

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FAQ

How is this different from GA4?

GA4 shows sessions and single-touch conversions inside its own walls. Spectacle builds one journey per customer across all channels, attaches real CRM and Stripe revenue, and compares 4 attribution models on it. GA4 tells you what happened on your site; Spectacle tells you what created the customer.

How do you credit content and organic touches?

Every organic visit, blog read, and return session is part of the journey. When revenue lands, models like First Touch and U-Shaped show how much pipeline your content started — credit last-click gives away.

Our leads convert weeks after the campaign that won them. Does that break attribution?

No. Spectacle has no attribution window — the campaign touch from 6 weeks ago is still in the journey when the deal closes as "direct."

We run both self-serve signups and sales deals. Can one setup handle both?

Yes. Stripe covers self-serve revenue, your CRM covers sales-led deals, and both flow into the same journey and reporting — one funnel view across motions.

What does it cost?

From €349/mo — full platform, all attribution models. Most teams cover it with their first budget reallocation.

Revenue-based attribution across every channel you run. Set up in minutes, not months.

Start a Free Trial

Book a Demo

Marketing drives the growth. Now prove which marketing.

When marketing owns growth, misattribution costs revenue

Last-Click Gap

The Scaling Gamble

The Nurture Gap

Budget decisions built on revenue, not platform claims

Full-Funnel Journey Tracking

Revenue by Campaign, Not Clicks

Compare 4 Attribution Models

Activate What Works

One number per campaign: what it earned

1

4

100

%

Built for teams that live in campaign data

Visit → Lead → Customer, filterable by channel, campaign, keyword, and ad group.

Prove awareness and thought-leader ads feed the funnel last-click ignores.

ROAS by campaign, LTV by cohort, revenue by channel — live, shareable dashboards.

See the companies behind the visitors who never fill out a form.

Close the loop: push revenue signals back to the platforms buying your traffic.

Working with this team has transformed our business. Their attention to detail and commitment to excellence is unmatched. We saw a significant increase in our productivity and customer satisfaction.

52%

52%

Spectacle is exactly what we needed. We can finally tie trials and Chargebee revenue back to the right channels and keywords, straight into HubSpot. It’s the practical, affordable alternative to the big tools — and it just fits how we work.

Spectacle has provided significant value for my Pipedrive CRM clients. Spectacle is adding value to our business by giving marketing the ability to show contribution even deep down the deal-funnel.

Before Spectacle, we were optimizing Google Ads on form submissions. We had no idea which campaigns, ad groups, or keywords were actually generating revenue. Now we can trace every paying client back to the exact keyword that triggered the journey. That insight changed everything about how we scale

As a fractional Head of Growth, I need tooling that scales across different stacks (HubSpot/Pipedrive, Google/LinkedIn) and still tells one truth. Spectacle lets me template funnels and journeys per client, break them down by source/keyword/ad group, and tie them to pipeline stages and revenue.

Spectacle gives us a platform where we can finally align marketing & sales teams. It let's us scale based on cost per customer, not per lead

Spectacle gives me useful insight so fast that I’m using it beyond ‘typical’ SaaS analytics. Spinning up clean attribution overviews and UTM campaigns is dead simple and it helps me keep clients’ marketing stacks sane.

Plugs into the channels you already run.

How is this different from GA4?

How do you credit content and organic touches?

Our leads convert weeks after the campaign that won them. Does that break attribution?

We run both self-serve signups and sales deals. Can one setup handle both?

What does it cost?

Scale the campaigns
that create customers

See what's driving your pipeline and revenue

Marketing drives the growth. Now prove which marketing.

When marketing owns growth, misattribution costs revenue

Last-Click Gap

The Scaling Gamble

The Nurture Gap

Budget decisions built on revenue, not platform claims

Full-Funnel Journey Tracking

Revenue by Campaign, Not Clicks

Compare 4 Attribution Models

Activate What Works

One number per campaign: what it earned

1

4

100

%

Built for teams that live in campaign data

Visit → Lead → Customer, filterable by channel, campaign, keyword, and ad group.

Prove awareness and thought-leader ads feed the funnel last-click ignores.

ROAS by campaign, LTV by cohort, revenue by channel — live, shareable dashboards.

See the companies behind the visitors who never fill out a form.

Close the loop: push revenue signals back to the platforms buying your traffic.

Working with this team has transformed our business. Their attention to detail and commitment to excellence is unmatched. We saw a significant increase in our productivity and customer satisfaction.

52%

52%

Spectacle is exactly what we needed. We can finally tie trials and Chargebee revenue back to the right channels and keywords, straight into HubSpot. It’s the practical, affordable alternative to the big tools — and it just fits how we work.

Spectacle has provided significant value for my Pipedrive CRM clients. Spectacle is adding value to our business by giving marketing the ability to show contribution even deep down the deal-funnel.

Before Spectacle, we were optimizing Google Ads on form submissions. We had no idea which campaigns, ad groups, or keywords were actually generating revenue. Now we can trace every paying client back to the exact keyword that triggered the journey. That insight changed everything about how we scale

As a fractional Head of Growth, I need tooling that scales across different stacks (HubSpot/Pipedrive, Google/LinkedIn) and still tells one truth. Spectacle lets me template funnels and journeys per client, break them down by source/keyword/ad group, and tie them to pipeline stages and revenue.

Spectacle gives us a platform where we can finally align marketing & sales teams. It let's us scale based on cost per customer, not per lead

Spectacle gives me useful insight so fast that I’m using it beyond ‘typical’ SaaS analytics. Spinning up clean attribution overviews and UTM campaigns is dead simple and it helps me keep clients’ marketing stacks sane.

Plugs into the channels you already run.

How is this different from GA4?

How do you credit content and organic touches?

Our leads convert weeks after the campaign that won them. Does that break attribution?

We run both self-serve signups and sales deals. Can one setup handle both?

What does it cost?

Scale the campaigns that create customers

See what's driving your pipeline and revenue

Scale the campaigns
that create customers