Google Ads attribution for SaaS: from click to LTV
Stop optimising for clicks, start optimising for customers. Spectacle connects every Google Ads click to subscription and purchase revenue so you can see which keywords create high-LTV users and let Smart Bidding chase them automatically.
Why connect Google Ads to Spectacle?
Google Ads reports clicks, impressions and “conversions”, but not whether those leads ever become paying subscribers. Spectacle stitches every Gclid to Stripe (or any processor) revenue, revealing the true ROAS of each keyword, ad group and campaign—no spreadsheets, no manual uploads.
Key pains we fix
Clicks without customers — You’re shelling out six figures, yet the “conversions” in Google Ads aren’t turning into paying users.
Invisible money-makers — Google shows cost and clicks, but hides which keywords and ads actually drive revenue.
Smart Bidding with a blindfold — Google’s algo keeps optimising for any form-fill it sees, so budget chases the wrong signals.
Data on different planets — Spend lives in Google; revenue sits in Stripe, Salesforce, or your DB. Profit? Nowhere in sight.
Feedback that’s weeks late — By the time LTV numbers surface, last month’s $30 k experiment is already sunk.
What you’ll unlock
True ROAS, powered by revenue – measure return on ad spend down to the keyword Keyword-level LTV insights – spot search terms that turn trials into subscribers Automatic tracking configuration – Spectacle adds the right parameters without touching your existing UTMs Smart-Bidding enhancement – feed high-value conversion data back to Google Ads for Target CPA/ROAS Audience Syncs – build Customer-Match & Enhanced Conversions lists straight from Spectacle
How Spectacle + Google Ads works
Connect in one click – authorise the Google Ads API in Spectacle’s Settings.
Import campaign data automatically – campaigns, ad groups and keywords sync hourly; spend stays in perfect lock-step.
Match clicks to revenue events – every Gclid maps to purchases, refunds and disputes, even across multiple currencies.
Optimise for growth – Spectacle pushes conversion & audience signals back so Smart Bidding hunts for customers with the highest expected LTV.
Use-case spotlights
🔍 Performance Marketers “Which Google Ads keywords drive customers with the highest lifetime value?”
💰 SaaS Growth Teams “What’s our true cost per acquisition once trial-to-paid rates are factored in?”
🎥 Marketing Operations “How can I prove to finance that our Google Ads budget drives real MRR, not vanity conversions?”
Advanced features
Audience Syncs
Spectacle keeps Customer-Match lists and Enhanced Conversions in sync with your live audiences—no CSV uploads required. Use them for smarter bidding, retargeting or exclusion lists.
Multi-Touch Attribution
Compare first-touch, last-touch, linear and U-shaped models to understand how paid search cooperates with other channels on the path to revenue.
Company-Level Attribution
Selling to buying committees? Spectacle aggregates user journeys into company journeys so you see how Google Ads influences deal value at the account level.
Frequently asked questions
Does Spectacle overwrite my existing UTM scheme?
No. Spectacle auto-configures Google Ads tracking and respects any UTM parameters already in place.
Can I send Enhanced Conversions without cookies?
Yes – Spectacle hashes email, phone or Gclid data and transmits it via Google’s Enhanced Conversions API for privacy-safe matching.
How quickly is ad spend imported?
Once you connect the integration, Spectacle back-fills spend from the first tracked click and keeps it updated hourly.
What match rates can I expect for Customer-Match lists?
Typical match rates range between 30 – 70 %, depending on data quality and region.
Is user data sent to Google compliant with GDPR?
Spectacle anonymises all personal identifiers and honours Google’s EU User Consent Policy.