One source of truth for
marketing revenue

Spectacle connects your ad clicks, page views, contact creates, and CRM deals into a single account-level timeline. Time to stop arguing about whose dashboard is right and start agreeing on what drives revenue.

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Attribution is hard

You don't have a data problem. You have a stitching problem.

Every tool you own collects part of the picture. None of them connect the parts.

Ad platforms double-count

LinkedIn, Google, and Meta each report 100% credit for the same deal. Adding their dashboards together overstates conversion by 2–3×.

CRMs miss the start of the journey

HubSpot and Salesforce record the close. They don't record the LinkedIn ad someone in finance saw seven months earlier.

GA4 caps lookback at 1-90 days

The median B2B sales cycle is 90+ days across 8+ touchpoints. Anything that started before the lookback window shows up as "direct."

THE SPECTACLE ADVANTAGE

From five dashboards to one timeline.

Spectacle stitches the data for you and connects every marketing euro to measurable pipeline. Numbers you can take straight to your CFO.

Without Spectacle

Five dashboards. Three definitions of "conversion." Quarterly reports built in spreadsheets at 11pm on a Sunday.

Session-level reporting that can't roll multiple contacts into one account

A 30-day lookback that breaks every long sales cycle

CRM deals disconnected from the campaigns that originated them

Anonymous traffic that vanishes the moment a visitor leaves the site

Channel reports that double-count revenue across ad platforms

A monthly CSV-and-VLOOKUP ritual nobody trusts

With Spectacle

One timeline per account. Revenue traced end-to-end. Reports your CFO actually opens.

Account-level timelines: every contact from a company in one view

Lookback as long as your sales cycle: 90 days, 24 months, no cap

Every CRM deal joined to the originating ad click and every touch in between

Anonymous visits stitched into the same timeline as named contacts

One source of revenue, one reconciliation, four attribution models to compare

Live dashboards finance can audit without asking how they were built

See what your data looks like when it finally makes sense

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at a glance

Build for the way B2B
actually buys.

100

%

first party

First party high accuracy, better privacy compliance, complete ownership, and lower costs

15

+

native integrations

HubSpot, Salesforce, Pipedrive, Stripe, LinkedIn, Google, Meta, TikTok, and the rest of your stack — connected, not exported.

4

attribution models

Linear, First Touch, Last Touch, U-Shaped, combine and learn for your funnel

first party

Cohorts traceable from first touch to closed-won, however long that takes.

See how it works

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Platform Features

Five capabilities,
one data model.

Funnels, attribution, dashboards, identification, and audiences all run on the same account-level timeline. No duplicate definitions, no separate tools to reconcile.

Cross-Channel FunnelsLinkedIn Company AttributionAttribution & ReportingVisitor RevealAudience Hub

Cross-Channel Funnels

Stop reconstructing customer journeys in a spreadsheet every Monday.

Most B2B deals involve four contacts, a dozen touchpoints, and six months. Spectacle joins all of it into one timeline per account: ad exposure, site visits, form fills, signups, and CRM stage changes. The Sunday-night reconciliation ritual goes away. So does the argument about which dashboard is right.

  • Cut reporting time from hours to minutes. Pull up any account and see the full journey in one view. No SQL, no exports, no stitching.
  • Stop losing credit to "direct." Every touchpoint is attributed back to the account, even when contacts switch devices or return six months later.
  • Coach sales with the real story. Reps walk into calls knowing every touchpoint the buying committee has had with you.

Learn more

LinkedIn Company Attribution

Defend your LinkedIn budget with pipeline numbers, not platform metrics.

LinkedIn's CTRs underrepresent its real influence. Spectacle matches anonymous site visitors back to the LinkedIn campaigns that exposed them, at the company level, so thought leader and awareness ads get measured against pipeline.

  • Justify thought leader and awareness spend. Tie LinkedIn exposure to closed-won revenue, not clicks.
  • Find buying signals before the form fill. Surface engaged accounts that haven't entered your CRM yet. Sales gets a warm list every morning.
  • Stop cutting the channel that works. Last-click attribution kills LinkedIn budgets. Account-level attribution saves them.

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Attribution & Reporting

One dashboard your CFO will audit instead of question.

Revenue by channel, ROAS by campaign, and LTV by cohort, all from the same data model that powers the funnels. Marketing builds the view, finance audits the joins, leadership opens the live link. No exports, no "where did this number come from?" emails.

  • Replace the four-tool reporting stack. GA4, sheets, Looker, and your CRM dashboard collapse into one source of truth.
  • End the methodology debate. Finance, marketing, and RevOps query the same model. Disagreements move from "is this right?" to "what should we do?"
  • Build the board deck once. Save and share live views by role. Leadership sees the numbers, and nobody defends the methodology again.

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Visitor Reveal

Turn the 90% of anonymous traffic into a sales-ready account list.

Most B2B sites convert under 2% of visitors. Lens identifies the companies behind the other 98% by IP and folds them into the same account timeline as your named contacts. Marketing tags each account: Not, Somewhat, or Highly Qualified. The moment a tag changes, Spectacle fires a webhook to Slack, your CRM, an ad audience, or any automation you run.

  • Hand sales a warm account list every morning. Named companies with industry, size, and fit signals attached
  • Make the marketing-to-sales handoff a system, not an email. Tagging plus webhooks turns qualification into infrastructure RevOps can build on.
  • Catch in-market accounts your CRM doesn't know yet. A company researches you for two weeks before anyone fills a form. Lens sees them on visit one.

Learn more

Audience Hub

Spend retargeting budget on accounts you've seen, no platform guesses

Lookalike audiences are algorithms guessing who resembles your customers. Spectacle syncs the accounts you know: real site behavior, real CRM stage, real Lens identification, straight to Meta, Google, and TikTok. Cheaper acquisition, higher quality, and no cold spend on accounts already in pipeline.

  • Cut wasted ad spend. Auto-exclude in-pipeline accounts from cold campaigns. Budget goes to net-new, not to chasing your own deals.
  • Retarget on real engagement. Audiences built from site behavior and CRM stage, not platform guesses.
  • Seed smarter expansion. Build lookalike seeds from your highest-LTV customers, not everyone who filled a form.

Learn more

Setup in 30 minutes
Attributed revenue in days

Drop in the snippet, connect your CRM and ad platforms, and Spectacle starts building account timelines from day one. Your first traced deals appear as journeys complete.

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John Doe

CEO

Working with this team has transformed our business. Their attention to detail and commitment to excellence is unmatched. We saw a significant increase in our productivity and customer satisfaction.

52%

John Doe, CEO of Tech Innovations

52%

John's team at work

Charles de Poorter

Head of Growth

Spectacle is exactly what we needed. We can finally tie trials and Chargebee revenue back to the right channels and keywords, straight into HubSpot. It’s the practical, affordable alternative to the big tools — and it just fits how we work.

Stefan in 't Veld

Founder

Spectacle has provided significant value for my Pipedrive CRM clients. Spectacle is adding value to our business by giving marketing the ability to show contribution even deep down the deal-funnel.

Joey Peeters

Founder

Spectacle showed us in one session that our Stripe revenue wasn’t being tracked properly at all — whole chunks of payments were basically invisible. Now we’re moving to a company-focused funnel with Monday.com on top of Spectacle, so we can finally see which businesses come in, who pays, and where they drop off.

Koen van de Poel

Founder

Spectacle delivers on its promise, it surfaces insights we simply can't get from GA4, Meta, or Pipedrive alone. It gives us a much clearer picture of where a lead actually comes from, which helps us allocate budget to the right channels. The collaboration is great too. The team thinks along with us and implements improvements directly in the platform and tracking setup. Highly recommended.

Floris Fontane Pennock

Founder

Before Spectacle, we were optimizing Google Ads on form submissions. We had no idea which campaigns, ad groups, or keywords were actually generating revenue. Now we can trace every paying client back to the exact keyword that triggered the journey. That insight changed everything about how we scale

Alex Nederlof

VP of Engineering

Seeing Spectacle in action was pretty eye-opening. For the first time we could actually see which people at companies were engaging with our content and tools, instead of just staring at anonymous metrics. It already feels like we’ll have a much clearer picture of what’s working in our marketing and sales funnel.

Ewoud Uphof

Fractional Head of Growth

As a fractional Head of Growth, I need tooling that scales across different stacks (HubSpot/Pipedrive, Google/LinkedIn) and still tells one truth. Spectacle lets me template funnels and journeys per client, break them down by source/keyword/ad group, and tie them to pipeline stages and revenue.

Renke Pieters

Manager

Spectacle gives us a platform where we can finally align marketing & sales teams. It let's us scale based on cost per customer, not per lead

Niels

Agency Partner

Spectacle gives me useful insight so fast that I’m using it beyond ‘typical’ SaaS analytics. Spinning up clean attribution overviews and UTM campaigns is dead simple and it helps me keep clients’ marketing stacks sane.

Lotte Laforce

Marketing Specialist

Spectacle closes the loop between our marketing touchpoints, HubSpot deal stages, and in-product usage. We can build funnels like Pricing → Whitepaper → Trial → Charged and break them down by channel/keyword/ad group to see real drop-offs and revenue, not just CTR. Account-level attribution shows the buying committee over time, so we stop crediting a single lead for a B2B win.

Integrations

Plays with everything you already run.

25+ native integrations across CRM, ads, payments, and analytics. Plus webhooks and a REST API for everything we haven't built yet — so your stack stays your stack.

See all integrations

Enterprise Grade Security

Security designed for modern data teams

From infrastructure to access control, Spectacle is built to keep your marketing, sales, and revenue data secure and reliable.

EU Data Residency

GDPR Compliant

Built on AWS

AES-256 + TLS 1.2+ Encryption

FAQ

30 minutes for most teams. Drop in the JavaScript snippet, connect HubSpot or Salesforce, link your ad platforms, and Stripe and CRM revenue start flowing automatically.

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See what's driving your pipeline and revenue

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Spectacle B.V. | Wilhelminapark 42 | 3581 NK | Utrecht | The Netherlands

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