Reporting Hub

Revenue reporting that reconciles to your CRM and billing.

Start with revenue, pipeline, CAC or ROAS. Break it down by channel, campaign, cohort or keyword—and trace the result back to the underlying deals and payments.

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hours

Weekly time recovered when reporting moves from spreadsheets to Spectacle.

models

Attribution models compared side by side in one view — Linear, First Touch, Last Touch, and U-Shaped.

Zero

click

From a top-line metric to a full dimension breakdown. No SQL, no data ticket.

csv's

Required. Revenue and ad spend sync automatically from your CRM, Stripe, and ad platforms.

Slice and Dice Explorer

Pick a metric: revenue, ROAS, conversions, customer count. Break it down by any dimension: channel, campaign, landing page, country, device, UTM parameter. No SQL, no data tickets, no waiting three days.

Filter and pivot any marketing metric across any dimension

Compare attribution models

Save explorations as live dashboards you can share

Cohort Revenue Analysis

Group customers by signup month, acquisition campaign, or first-touch channel,

Cohort grouping by acquisition month, channel, or campaign

Track revenue maturation over 3, 6, 12 months and beyond

Compare LTV across channels with one chart

Custom Dashboards

Build a CMO dashboard with channel-level performance. A growth dashboard with campaign ROAS. A board dashboard with quarterly overviews. Share a live link: no exports, no Monday morning rebuild.

Dashboards tailored per stakeholder, updated in real time

Shareable links to reports.

Auto-Synced Revenue Data

Revenue flows in automatically from HubSpot, Salesforce, Pipedrive, and Stripe. Attribution models distribute it across channels and campaigns. By the time you open Spectacle on Monday, the numbers are already there.

Native CRM and billing integrations, no CSV uploads

Attribution applied across all 4 models simultaneously

Real-time updates as new deals close and new spend posts

John Doe

CEO

Working with this team has transformed our business. Their attention to detail and commitment to excellence is unmatched. We saw a significant increase in our productivity and customer satisfaction.

52%

John Doe, CEO of Tech Innovations

52%

John's team at work

Charles de Poorter

Head of Growth

Spectacle is exactly what we needed. We can finally tie trials and Chargebee revenue back to the right channels and keywords, straight into HubSpot. It’s the practical, affordable alternative to the big tools — and it just fits how we work.

Stefan in 't Veld

Founder

Spectacle has provided significant value for my Pipedrive CRM clients. Spectacle is adding value to our business by giving marketing the ability to show contribution even deep down the deal-funnel.

Joey Peeters

Founder

Spectacle showed us in one session that our Stripe revenue wasn’t being tracked properly at all — whole chunks of payments were basically invisible. Now we’re moving to a company-focused funnel with Monday.com on top of Spectacle, so we can finally see which businesses come in, who pays, and where they drop off.

Koen van de Poel

Founder

Spectacle delivers on its promise, it surfaces insights we simply can't get from GA4, Meta, or Pipedrive alone. It gives us a much clearer picture of where a lead actually comes from, which helps us allocate budget to the right channels. The collaboration is great too. The team thinks along with us and implements improvements directly in the platform and tracking setup. Highly recommended.

Floris Fontane Pennock

Founder

Before Spectacle, we were optimizing Google Ads on form submissions. We had no idea which campaigns, ad groups, or keywords were actually generating revenue. Now we can trace every paying client back to the exact keyword that triggered the journey. That insight changed everything about how we scale

Alex Nederlof

VP of Engineering

Seeing Spectacle in action was pretty eye-opening. For the first time we could actually see which people at companies were engaging with our content and tools, instead of just staring at anonymous metrics. It already feels like we’ll have a much clearer picture of what’s working in our marketing and sales funnel.

Ewoud Uphof

Fractional Head of Growth

As a fractional Head of Growth, I need tooling that scales across different stacks (HubSpot/Pipedrive, Google/LinkedIn) and still tells one truth. Spectacle lets me template funnels and journeys per client, break them down by source/keyword/ad group, and tie them to pipeline stages and revenue.

Renke Pieters

Manager

Spectacle gives us a platform where we can finally align marketing & sales teams. It lets us scale based on cost per customer, not per lead

Niels

Agency Partner

Spectacle gives me useful insight so fast that I’m using it beyond ‘typical’ SaaS analytics. Spinning up clean attribution overviews and UTM campaigns is dead simple and it helps me keep clients’ marketing stacks sane.

Lotte Laforce

Marketing Specialist

Spectacle closes the loop between our marketing touchpoints, HubSpot deal stages, and in-product usage. We can build funnels like Pricing → Whitepaper → Trial → Charged and break them down by channel/keyword/ad group to see real drop-offs and revenue, not just CTR. Account-level attribution shows the buying committee over time, so we stop crediting a single lead for a B2B win.

B2B SaaS

Product-Led Growth (PLG)

Long-Funnel B2C

Blurred motion of three businesspeople walking in a modern office corridor with wooden doors.

B2B SaaS

Replace the QBR scramble with a live revenue view.

Reporting in B2B SaaS is political: every team has its own number. Spectacle gives marketing, sales, and finance one dashboard, pulled from the same CRM and Stripe data.

Pipeline-stage reporting by channel and campaign.

ROAS calculated from closed-won deals.

Cohort LTV across acquisition channels.

Board-ready quarterly revenue summaries.

Learn more

Woman in green dress typing on a laptop at a wooden table near a potted plant in a bright room.

Product-Led Growth (PLG)

Track signups to power users to MRR.

In PLG, the funnel runs past conversion into activation and retention. Spectacle reports the metrics that predict MRR growth: activation rate, time to value, and cohort revenue (e.g., all signups from March).

Visit → lead → customer funnel mapped to your activation events.

Cohort revenue by signup month, channel, and campaign.

Lead-to-customer rate and CAC by acquisition source.

Live dashboards for growth, product, and finance.

Learn more

Pink calculator displaying 362 on a green notebook with crumpled and long receipts around it.

Long-Funnel B2C

Report on journeys that take months.

Last month's conversion data isn't enough when the campaign that mattered ran 4 months ago. Spectacle reports across the full journey, from first touch to final conversion.

First-touch revenue side by side with last-touch.

Cohort revenue over 3, 6, and 12 months.

Time to conversion by source.

Multi-touch journey reports for finance, education, and real estate.

Learn more

Get Started for Free

See all integrations

Google Ads Enhanced Conversions: Complete Implementation Guide

July 20, 2025

Google Ads Customer Match: Working with the 1,000 user minimum (and what to do if you're not there yet)

August 7, 2025

Connect Reddit Ads to your revenue data

August 21, 2025

14-Day Trial of Spectacle Scale

September 3, 2025

Live revenue dashboards, automated attribution, and reports your CFO will actually believe. Set up in minutes, not months.

Start a Free Trial

Book a Demo

Revenue reporting that reconciles to your CRM and billing.

Start with the number. Trace it to the source.

Your board wants pipeline trends across four quarters.

Slice and Dice Explorer

Cohort Revenue Analysis

Custom Dashboards

Auto-Synced Revenue Data

Working with this team has transformed our business. Their attention to detail and commitment to excellence is unmatched. We saw a significant increase in our productivity and customer satisfaction.

52%

52%

Spectacle is exactly what we needed. We can finally tie trials and Chargebee revenue back to the right channels and keywords, straight into HubSpot. It’s the practical, affordable alternative to the big tools — and it just fits how we work.

Spectacle has provided significant value for my Pipedrive CRM clients. Spectacle is adding value to our business by giving marketing the ability to show contribution even deep down the deal-funnel.

Before Spectacle, we were optimizing Google Ads on form submissions. We had no idea which campaigns, ad groups, or keywords were actually generating revenue. Now we can trace every paying client back to the exact keyword that triggered the journey. That insight changed everything about how we scale

As a fractional Head of Growth, I need tooling that scales across different stacks (HubSpot/Pipedrive, Google/LinkedIn) and still tells one truth. Spectacle lets me template funnels and journeys per client, break them down by source/keyword/ad group, and tie them to pipeline stages and revenue.

Spectacle gives us a platform where we can finally align marketing & sales teams. It lets us scale based on cost per customer, not per lead

Spectacle gives me useful insight so fast that I’m using it beyond ‘typical’ SaaS analytics. Spinning up clean attribution overviews and UTM campaigns is dead simple and it helps me keep clients’ marketing stacks sane.