Connect Meta's massive reach to real revenue impact
Track how Facebook and Instagram ads drive customers through your entire sales funnel. Spectacle reveals which audiences, placements, and creative strategies generate revenue, not just clicks and conversions.
Why Connect Meta Ads to Spectacle?
Meta shows you conversions and ROAS based on modeled data, but can't track actual revenue or customer lifetime value. You're optimizing for Meta's metrics, not your business growth.
Spectacle connects every Meta ad interaction to real payment events and CRM data. See which campaigns, audiences, and creatives drive high-value customers across Facebook, Instagram, and Messenger.
What You Get
True revenue attribution — Track customer purchases, not modeled conversions
Cross-platform insights — See performance across Facebook, Instagram, Messenger, and Audience Network
Audience value mapping — Identify which lookalikes and interests drive lifetime value
Creative performance analysis — Understand which ad formats and messages generate revenue
How It Works
Connect Business Manager — Secure API integration pulls campaign, ad set, and ad data
Enhanced Conversions API — Server-side tracking ensures iOS 14.5+ compliance and accuracy
Revenue event matching — Connect ad interactions to CRM conversions and payments
Optimize for profit — Feed revenue data back to Meta for smarter optimization
Use Cases
📱 E-commerce Teams
"Which Instagram Shopping campaigns drive repeat purchases, not just first sales?"
🎯 Performance Marketers
"How do I optimize Meta campaigns for LTV in a post-iOS 14.5 world?"
📊 Growth Leaders
"What's our true ROAS when we track customers beyond Meta's attribution window?"
Tracked Metrics
Campaign Performance
Reach, Impressions, Frequency by Placement
Link Clicks, CTR, CPM by Creative
Conversions by Attribution Setting
Revenue Attribution
Customer Acquisition Cost by Audience
Lifetime Value by Campaign Objective
Revenue per Placement (Feed, Stories, Reels)