Meta Ads

Track Meta Ads revenue and sync conversions to optimize spend.

Ad network
Built by
Spectacle

Connect Meta's massive reach to real revenue impact

Track how Facebook and Instagram ads drive customers through your entire sales funnel. Spectacle reveals which audiences, placements, and creative strategies generate revenue, not just clicks and conversions.

TL;DR (Quick Answer)

  • Connect Meta Business Manager in Spectacle → we sync campaigns, ad sets, ads, spend.

  • Capture click/view signals server-side; match to payments (Stripe/etc.) and CRM events (HubSpot/Your CRM).

  • Push value-based conversions via Conversions API (CAPI) so Meta’s bidding hunts high-value customers.

  • Create Audience-Lists via server-side sync for negative, look-a-like and retargeting audiences.

  • Get true ROAS, CAC, LTV by audience/placement/creative across Facebook, Instagram, Messenger, Audience Network.

Why connect Meta Ads to Spectacle?

Meta Ads Manager gives you numbers—clicks, impressions, modeled conversions—but it doesn’t tell you whether those interactions turned into paying customers, let alone customers who stick around. For most teams, that means you’re left optimizing for Meta’s proxy metrics instead of the growth signals that matter to your business: revenue, lifetime value, and profitability.

Spectacle closes that gap. By linking your Meta campaigns directly to real payment events from Stripe, Chargebee, or Recurly, and to customer milestones in HubSpot or Salesforce, Spectacle reveals the true financial impact of every ad. You’ll know which audiences generate customers worth keeping, which placements consistently pay back, and which creatives are simply burning budget.

Key Problems We Solve

Conversions Without Customers Ads Manager shows “purchases,” but many do not match your actual revenue records. CAC looks low, but LTV tells a different story.

Hidden High-Value Audiences Lookalikes, custom audiences, and placements perform unevenly. Meta’s aggregated reports blur the difference between one-time buyers and high-LTV customers.

Algorithms Chasing Wrong Signals Meta optimises toward any conversion pixel it sees. Without real revenue events, budgets flow toward cheap leads instead of profitable customers.

Fragmented Data Ad spend lives in Meta Ads, revenue in Stripe or Salesforce, and attribution in spreadsheets. Insights arrive weeks late, if at all.

How Spectacle + Meta Ads Works

1. Secure API Connection You connect Meta Business Manager to Spectacle via OAuth. Permissions and scopes are handled automatically.

2. Continuous Campaign Sync All campaigns, ad sets, creatives, and spend data import in near real time. No manual exports or uploads.

3. Event Collection & Matching Spectacle captures ad interactions (clicks, impressions, views) and links them to customer events from your CRM and payment processor.

  • Payment events: purchases, renewals, upgrades, refunds, disputes

  • CRM events: lead creation, opportunity, closed-won, churn

  • Attribution: works across currencies, devices, and attribution windows

4. Revenue Attribution Layer We reconcile each Meta event against actual financial transactions. This eliminates modeled or estimated conversions and produces verified ROAS and CAC metrics.

5. Server-Side Conversions API (CAPI) Spectacle sends hashed customer identifiers (email, phone, IDFA/GAID where available) and matched revenue data back into Meta’s Conversions API. This improves attribution accuracy, ensures compliance with iOS 14.5+, and powers Meta’s bidding algorithms with true value signals.

6. Optimisation Loop Meta receives enhanced conversion signals—actual revenue, LTV, and churn risk. Automated bidding strategies (Target CPA, Target ROAS, Advantage+) now optimise for customers who generate real profit, not just any form fill.

UTM Tracking & Normalisation

Every Meta click is automatically tagged and captured by Spectacle. We standardise UTMs across campaigns, placements, and creatives to ensure clean attribution back to revenue. We will provide you with the required UTM strings you can add to your Meta ads to get a complete attribution profile.

Default UTM Structure We Pull from Meta

UTM Parameter

Example Value

Purpose

utm_source

facebook

/

instagram

Identifies Meta platform

utm_medium

paid_social

Channel classification

utm_campaign

spring_sale_2025

Campaign grouping

utm_content

shoe_carousel_ad

Creative / ad variant

utm_term

lookalike_1pct

(optional)

Audience/targeting info

Spectacle automatically parses these parameters, matches them against ad spend through API from Meta, and ties them to payment events in Stripe, HubSpot, Salesforce, or your database.

  • No overwriting of your existing UTM scheme

  • No manual tagging required once integration is active

  • Consistent campaign, ad set, and creative-level reporting tied to real revenue

Technical Safeguards

  • Privacy & Compliance All customer identifiers are hashed before transmission. Spectacle complies with GDPR and CCPA requirements. No raw personal data leaves your environment.

  • Cross-Device & Cross-Browser Tracking By using server-side integrations, Spectacle links conversions that pixel tracking often misses, especially under Safari and iOS restrictions.

  • Multi-Currency & Global Accounts Revenue events are normalised across currencies, ensuring accurate ROAS even in multi-region campaigns.

Getting Started

Free Trial: 14 Days, Full Access

  • Complete Meta Ads integration—revenue attribution, audience syncs, and CAPI included

  • No credit card required, track revenue immediately

  • All attribution models available, experiment across your funnel

  • Dedicated support, guided setup and optimisation

👉 Start your 14-day free trial today. See which Meta campaigns actually create valuable customers, and stop optimising for proxies.