Meta Ads

Track Meta Ads revenue and sync conversions to optimize spend.

Ad network
Built by
Spectacle

Connect Meta's massive reach to real revenue impact

Track how Facebook and Instagram ads drive customers through your entire sales funnel. Spectacle reveals which audiences, placements, and creative strategies generate revenue, not just clicks and conversions.

Why Connect Meta Ads to Spectacle?

Meta shows you conversions and ROAS based on modeled data, but can't track actual revenue or customer lifetime value. You're optimizing for Meta's metrics, not your business growth.

Spectacle connects every Meta ad interaction to real payment events and CRM data. See which campaigns, audiences, and creatives drive high-value customers across Facebook, Instagram, and Messenger.

What You Get

  • True revenue attribution — Track customer purchases, not modeled conversions

  • Cross-platform insights — See performance across Facebook, Instagram, Messenger, and Audience Network

  • Audience value mapping — Identify which lookalikes and interests drive lifetime value

  • Creative performance analysis — Understand which ad formats and messages generate revenue

How It Works

  1. Connect Business Manager — Secure API integration pulls campaign, ad set, and ad data

  2. Enhanced Conversions API — Server-side tracking ensures iOS 14.5+ compliance and accuracy

  3. Revenue event matching — Connect ad interactions to CRM conversions and payments

  4. Optimize for profit — Feed revenue data back to Meta for smarter optimization

Use Cases

📱 E-commerce Teams

"Which Instagram Shopping campaigns drive repeat purchases, not just first sales?"

🎯 Performance Marketers

"How do I optimize Meta campaigns for LTV in a post-iOS 14.5 world?"

📊 Growth Leaders

"What's our true ROAS when we track customers beyond Meta's attribution window?"

Tracked Metrics

Campaign Performance

  • Reach, Impressions, Frequency by Placement

  • Link Clicks, CTR, CPM by Creative

  • Conversions by Attribution Setting

Revenue Attribution

  • Customer Acquisition Cost by Audience

  • Lifetime Value by Campaign Objective

  • Revenue per Placement (Feed, Stories, Reels)