long-funnel b2c

Give the full journey credit, not just the final click.

When your buyer takes months to decide, last-click analytics gives all the credit to the final ad. Spectacle tracks every touchpoint from first click to revenue, no matter how long the journey takes.

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The Problem

Your awareness campaigns are getting zero credit

Your customers research for months before they convert. Your analytics already forgot they visited.

The Analytics Blind Spot

GA4 is built around sessions and reporting windows, not a persistent cross-channel revenue journey. A buyer who returns over several months can appear as disconnected activity across sessions, campaigns and systems.

The Platform Window Trap

Ad-platform attribution windows are finite and platform-specific. A journey that continues in your CRM or billing system often extends beyond what any single platform can see.

The Single-Touchpoint CRM

Your CRM knows one moment: the form submission. Everything that drove them there: months of touchpoints stays invisible.

The Solution

Attribution that matches your buying cycle

Track customer journeys spanning months, not days. Connect early awareness to revenue at the end of the funnel, and finally credit the channels that started it all.

Journeys Spanning Months

Spectacle doesn't cap your lookback at 30 or 90 days. Touchpoints stay attached for as long as the cycle runs.

Journey window set by you, not a platform default

First touch still credited when the deal closes months later

Cohorts traced from that first click to the payment

Re-identification, done properly

When someone identifies themselves: a form, a login, a purchase, their earlier anonymous visits join the journey. UTM-tagged emails and CRM updates extend it further.

Paid, AI, and organic stitched into one unified timeline

Anonymous-to-known matching the moment they convert

Works as well as your tracking setup allows

Multi-Model Attribution

First touch, last touch, linear, and U-shaped, compared on the same revenue. See which channels start journeys and which close them.

Switch models without re-instrumenting anything

Compare first-touch and last-touch easily

Repeat visits over months read as growing intent

First-Touch Revenue

See what awareness produced. Stop cutting the channel that quietly started half your customers.

Revenue attributed to the channels that opened the journey

Cohort tracking from first-touch all the way to closed deal

Quality lead scoring by source so you fund what actually scales

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KPI

Revenue reporting reconciled against CRM deals and paid invoices

Your cycle

The attribution window, set by you. Not 7 days, not 28, not 90.

55

%

Of conversions started by channels that look unprofitable on last-click reports.

4

months

Average buyer journey length in education, real estate, finance, and insurance.

0

days

Attribution expiry. Your journeys stay intact for as long as they take.

Platform Features

Everything you need to connect spend to revenue

One platform to track the full journey — from anonymous first visit to closed deal — across every channel your team runs.

Cross-Channel Funnels

See the full path from ad click to closed deal , across paid, AI, and organic channels. One view, every touchpoint, no more stitching together 5 dashboards to figure out what happened

  • Visualize multi-touch journeys across every channel in one view.
  • Compare performance across paid, organic, and direct, side by side.
  • Identify common patterns of touchpoints that leads to revenue.

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LinkedIn Company Attribution

Most LinkedIn engagement never becomes a click. Prove the contribution of thought-leader and engagement ads to your lead flow with company-level attribution.

  • Identify companies engaging with your LinkedIn ads that aren't in your CRM yet.
  • Match deal signals to campaign interactions, track engagement before and after the click.
  • Prove the value of thought leader and awareness ads using pipeline data, not platform metrics.

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Attribution & Reporting

Build the dashboard your CMO opens on Monday. Filter and pivot revenue data by any dimension, channel, campaign, ad group, cohort, time period. Share live links with anyone who needs the numbers.

  • Revenue by channel, ROAS by campaign, LTV by cohort, in one dashboard.
  • Filter and pivot by any dimension: time period, ad group, campaign, channel, cohort.
  • Share live links with leadership, they see the numbers, not the methodology.

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Platform Overview

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John Doe

CEO

Working with this team has transformed our business. Their attention to detail and commitment to excellence is unmatched. We saw a significant increase in our productivity and customer satisfaction.

52%

John Doe, CEO of Tech Innovations

52%

John's team at work

Charles de Poorter

Head of Growth

Spectacle is exactly what we needed. We can finally tie trials and Chargebee revenue back to the right channels and keywords, straight into HubSpot. It’s the practical, affordable alternative to the big tools — and it just fits how we work.

Stefan in 't Veld

Founder

Spectacle has provided significant value for my Pipedrive CRM clients. Spectacle is adding value to our business by giving marketing the ability to show contribution even deep down the deal-funnel.

Joey Peeters

Founder

Spectacle showed us in one session that our Stripe revenue wasn’t being tracked properly at all — whole chunks of payments were basically invisible. Now we’re moving to a company-focused funnel with Monday.com on top of Spectacle, so we can finally see which businesses come in, who pays, and where they drop off.

Koen van de Poel

Founder

Spectacle delivers on its promise, it surfaces insights we simply can't get from GA4, Meta, or Pipedrive alone. It gives us a much clearer picture of where a lead actually comes from, which helps us allocate budget to the right channels. The collaboration is great too. The team thinks along with us and implements improvements directly in the platform and tracking setup. Highly recommended.

Floris Fontane Pennock

Founder

Before Spectacle, we were optimizing Google Ads on form submissions. We had no idea which campaigns, ad groups, or keywords were actually generating revenue. Now we can trace every paying client back to the exact keyword that triggered the journey. That insight changed everything about how we scale

Alex Nederlof

VP of Engineering

Seeing Spectacle in action was pretty eye-opening. For the first time we could actually see which people at companies were engaging with our content and tools, instead of just staring at anonymous metrics. It already feels like we’ll have a much clearer picture of what’s working in our marketing and sales funnel.

Ewoud Uphof

Fractional Head of Growth

As a fractional Head of Growth, I need tooling that scales across different stacks (HubSpot/Pipedrive, Google/LinkedIn) and still tells one truth. Spectacle lets me template funnels and journeys per client, break them down by source/keyword/ad group, and tie them to pipeline stages and revenue.

Renke Pieters

Manager

Spectacle gives us a platform where we can finally align marketing & sales teams. It lets us scale based on cost per customer, not per lead

Niels

Agency Partner

Spectacle gives me useful insight so fast that I’m using it beyond ‘typical’ SaaS analytics. Spinning up clean attribution overviews and UTM campaigns is dead simple and it helps me keep clients’ marketing stacks sane.

Lotte Laforce

Marketing Specialist

Spectacle closes the loop between our marketing touchpoints, HubSpot deal stages, and in-product usage. We can build funnels like Pricing → Whitepaper → Trial → Charged and break them down by channel/keyword/ad group to see real drop-offs and revenue, not just CTR. Account-level attribution shows the buying committee over time, so we stop crediting a single lead for a B2B win.

Integrations

Unify your entire
marketing ecosystem.

Spectacle syncs natively with the CRM, ad platforms, and analytics tools your organization already uses to bridge the gap between top-of-funnel clicks and final conversions.

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FAQ

As long as it takes. There is no lookback window, so every touchpoint stays in the journey until the deal closes, whether that is 2 weeks or 12 months. When a visitor identifies themselves later (form fill, login, CRM match), their earlier anonymous visits are stitched into the same journey. Your 4-month, 6-month, or 12-month buying cycle is one continuous journey.

Spectacle is built for both. Long-funnel B2C (education, real estate, finance, insurance) is one of our core motions. We're built for the exact way your buyers research.

Returning visitors are recognized through a first-party identifier, so a return visit months later joins the same journey while that identifier is available. If they identify later — through a form, login, or CRM match — their earlier eligible visits are stitched in too.

Yes. Journey timelines show every touchpoint in order with timestamps. Our comparison view shows first-touch and last-touch credit side by side, so you see both what started leads and what closed them.

No. Spectacle is an additional layer on top of your current setup. Keep Google Analytics for session analysis, keep your ad platform dashboards for spend optimization. Spectacle adds the revenue layer they can't provide.