Odoo

Odoo marketing attribution: connect your CRM pipeline to the campaigns that fill it

Odoo tracks your leads and opportunities. But which marketing campaigns created them? Spectacle connects every Odoo contact, company, and deal to the marketing touchpoints that drove them—so you can finally see which campaigns generate pipeline and which ones waste budget.

Why Connect Odoo to Spectacle?

Odoo CRM is powerful for managing your sales pipeline, but it can't tell you where your best leads come from. You know a contact was created and an opportunity was opened—but was it the Google Ads campaign, the LinkedIn post, or the email sequence that made it happen?

Spectacle bridges this gap. We automatically sync contacts, companies, and opportunities from Odoo and attribute every stage change to the marketing touchpoints that influenced it. You get true Odoo marketing attribution without spreadsheets, manual UTM tracking, or guesswork.

Key Problems We Solve

Leads Without Source Data

Contacts appear in Odoo CRM, but the "source" field is empty or unreliable. You're generating leads but have no idea which campaigns deserve the credit—or which ones are wasting money.

Pipeline Without Marketing Context

Opportunities progress through your Odoo stages, but marketing has no visibility. Which campaigns influenced that deal in negotiation? Which content touched the buyer before they requested a quote? Odoo doesn't know.

Manual Attribution That Nobody Maintains

You tried adding UTM parameters and custom fields to track sources, but it requires discipline from everyone on the team. The data is inconsistent, incomplete, and nobody trusts it.

Can't Prove Marketing ROI

Finance asks which campaigns generate revenue. Sales takes credit for every closed deal. Without proper Odoo CRM attribution, marketing can't prove its contribution to pipeline and revenue.

Optimizing for Vanity Metrics

Your ad platforms optimize for clicks and form fills, but those don't correlate with Odoo opportunities. You need to optimize for the leads that actually become deals.

What You'll Unlock

True Odoo Lead Tracking

See exactly which campaigns, keywords, and content drive Odoo contacts—not just form fills. Discover which traffic sources create leads that actually progress through your pipeline.

Opportunity-Level Attribution

Track every marketing touchpoint that influenced an opportunity, from the first website visit to closed-won. Understand the complete path that turns anonymous visitors into paying customers.

Automatic Pipeline Sync

Every Odoo stage change is captured automatically. When an opportunity moves from "Qualified" to "Proposal Sent" to "Won," Spectacle attributes that progression to the marketing that made it possible.

Company-Level Attribution

Group contacts into companies and see how entire accounts engage with marketing before deals progress. Perfect for B2B teams selling to multiple stakeholders within an organization.

Real-Time Marketing ROI

See which campaigns are creating Odoo opportunities right now—not in next month's report. Shift budget to what's working while campaigns are still running.

Revenue Attribution

Connect closed-won opportunities back to the marketing that created them. Finally answer: "Which campaigns generate actual revenue, not just leads?"

How Spectacle + Odoo Works

1. Connect Odoo with API Key

Create a persistent API key in your Odoo instance and connect it in Spectacle's Settings. The integration works with Odoo 19+ and requires the Automation Rules module.

2. Configure Your Field Mappings

Optionally map your User ID and Company ID fields for accurate identity stitching. This ensures contacts and companies are properly matched across systems.

3. Auto-Sync Your Entire Pipeline

Spectacle automatically imports contacts, companies, and opportunities in real-time. Every new record and every stage change is captured instantly.

4. Attribute Every Record to Marketing

Every Odoo event is matched to the marketing journey: ad clicks, page views, UTM parameters, content downloads, and all touchpoints that preceded the conversion.

Tracked Odoo Events

Spectacle automatically captures these events and attributes them to your marketing campaigns:

Contact Tracking

Odoo: Contact Created When a new contact is added to Odoo—whether from a form submission, manual entry, or integration. Spectacle links this contact to their complete marketing journey.

Synced Contact Properties:

• Contact ID

• First name, last name

• Email address

• Phone number

• Associated company

Company Tracking

Odoo: Company Created When a new company is created in Odoo. Combined with contact associations, this enables account-level attribution for B2B marketing.

Synced Company Properties:

• Company ID

• Company name

• Website

Opportunity Progression

Track your entire sales funnel with automatic event generation for every stage:

Odoo: Opportunity Created When new opportunities are created—the moment a lead becomes real pipeline.

Odoo: {Your Stage Name} Spectacle dynamically tracks your custom pipeline stages. Whatever stages you've configured in Odoo—Qualification, Proposal, Negotiation, Won, Lost—we capture them all automatically.

Synced Opportunity Properties:

• Opportunity stage

• Opportunity value

• Opportunity currency

Contact-Company Associations

Association Tracking When contacts are linked to companies in Odoo, Spectacle tracks these relationships automatically. This enables:

• Account-based marketing attribution

• Multi-stakeholder journey mapping

• Company-level engagement analysis

Attribution in Action

The Journey You Can Finally See

Before Spectacle: "A new opportunity appeared in Odoo. Source: Unknown."

With Spectacle: "This contact came from a Google Ads campaign targeting 'CRM software for SMB.' They visited 4 pages, downloaded a case study, and submitted a demo request. 14 days later, an opportunity was created worth €15,000. The campaign has generated 8 similar opportunities this quarter."

What Marketing Can Now Report

Google Ads Activation

Feed Odoo Data Back to Google

Send Odoo opportunity events as offline conversions to Google Ads. Let Smart Bidding optimize for prospects who actually become pipeline, not just form fills.

Recommended events to sync:

• Opportunity Created (pipeline signal)

• Opportunity Won (revenue signal)

Build Audiences from Odoo Data

Create Customer Match lists from Spectacle segments based on Odoo data:

Retargeting:

• Re-engage contacts whose opportunities stalled

• Target companies with open opportunities

Exclusions:

• Stop showing acquisition ads to existing customers

• Exclude contacts already in your pipeline

Lookalikes:

• Find prospects similar to your closed-won customers

• Scale successful campaigns with seed audiences from Odoo

Who Uses Odoo Marketing Attribution

For Marketing Teams

Finally prove which campaigns drive real pipeline—not just form fills. Report on opportunity creation, pipeline value, and closed-won revenue by channel, campaign, and keyword.

For Founders & SMB Leaders

Understand where your leads actually come from. Stop guessing which marketing investments pay off and make data-driven decisions about your budget.

For Agencies Managing Odoo Clients

Provide clients with clear attribution reports connecting your campaigns to their Odoo pipeline. Prove ROI without asking clients to export data or build custom reports.

For Revenue Operations

Unify marketing and sales data in one place. Get a single source of truth for attribution that eliminates the "where did this lead come from?" question.

Requirements

Odoo Version: 19 or later (requires REST API)

Required Module: Automation Rules module must be installed in your Odoo instance

Setup Time: ~10 minutes to create API key and connect

FAQ

How does Odoo marketing attribution work?

Spectacle tracks visitors on your website using first-party data and matches them to Odoo contacts when they convert. Every opportunity stage change is then attributed to the marketing touchpoints in that contact's journey—giving you complete visibility from first ad click to closed-won revenue.

What Odoo version do I need?

Odoo 19 or later. The integration relies on the REST API feature introduced in version 19. You also need the Automation Rules module installed.

Do I need to modify my Odoo setup?

Minimal setup required. You'll create a persistent API key in Odoo (takes 2 minutes) and connect it to Spectacle. No custom fields, webhooks, or code changes needed.

Does Spectacle track my custom pipeline stages?

Yes. Whatever stages you've configured in Odoo—whether it's the default stages or custom ones you've created—Spectacle captures them all dynamically as opportunities progress.

Can I send Odoo data back to my ad platforms?

Yes. Spectacle can sync Odoo contacts and opportunity events to Google Ads via Customer Match lists and Enhanced Conversions. This lets you optimize campaigns for opportunities and revenue instead of just form fills.

Getting Started

Free Trial: 14 Days, Full Access

• Complete Odoo integration — Full pipeline attribution from day one

• No credit card required — Start tracking lead sources immediately

• All attribution models — First-touch, last-touch, linear, and U-shaped

• Full support included — Get help connecting Odoo and mapping your pipeline

Ready to see which campaigns actually fill your Odoo pipeline? Start your 14-day free trial and connect every opportunity to the marketing that created it. No setup fees, no credit card required.

[Connect Odoo Integration →]