Connect every Odoo opportunity to its complete marketing journey.

Spectacle connects to Odoo in 15 to 20 minutes and attributes every contact created, company created, and opportunity stage change to the marketing touchpoints that preceded it. Odoo records that an opportunity moved to Proposition. Spectacle records the paid search click, the pricing page, and the second person from the same company who arrived through LinkedIn, and reports the opportunity value against what those touchpoints cost.

At a glance

• Category: CRM
• Setup time: 15 to 20 minutes
• Authentication: OAuth 2.0 on Odoo 19 or later; API key with polling on Odoo 18
• Odoo plan: Odoo CRM app with the Automation rules module installed. Odoo 19 or later connects over OAuth with webhooks; Odoo 18 is supported through polling. Odoo Online and self-hosted
• Spectacle plan: All Spectacle plans (Essential, Scale, Enterprise); company-level attribution on Scale and Enterprise
• Direction: Odoo → Spectacle. Audience and conversion syncs go Spectacle → ad platforms. Nothing is written back into Odoo
• Objects: Contacts, companies, CRM opportunities and their pipeline stages, contact-company associations
• Sync: Real time on Odoo 19 or later (webhooks); polling on Odoo 18
• Docs: /docs/odoo
• Marketplace: Odoo Apps store

The gap in Odoo's own reporting

Odoo's marketing attribution report is the Leads Analysis dashboard grouped by 3 UTM fields: Medium, Source, and Campaign. Those fields are written onto the lead once, from the UTMs on the visit that created it, and every report you can run in CRM ‣ Reporting ‣ Leads groups on that single set of values. The visits before the form, the visits by colleagues who never filled a form, and the ad spend that paid for any of it are not in the report. A lead with empty UTM fields, which is most leads created by hand, by email, or by phone, has no source at all.

Spectacle sits underneath: a first-party tracking snippet on your site, your ad accounts connected, and Odoo change events turned into attribution events on the same timeline.

What syncs

• Contacts (res.partner, person): Contact Created event, matched to the visitor's journey by email or your User Id field
• Companies (res.partner, company): Company Created event; contacts rolled up to the company for account-level journeys (Scale and Enterprise plans)
• Opportunities (crm.lead): Opportunity Created plus one event per pipeline stage, named after your own stage
• Opportunity properties: Stage, expected value, and currency synced to the contact and the company
• Contact-company associations: Opportunity value credited to every contact's touchpoints at that company

The full event list and every configuration option live in the Odoo docs. This page summarizes; Docs is the source of truth.

What you get

• A source for every opportunity, including the ones with empty UTM fields. The journey is already on the timeline when the opportunity is created, whoever created it.
• Expected and won value across 4 attribution models. Opportunity value distributed first-touch, last-touch, linear, or U-shaped, by channel, campaign, and keyword.
• Your stage names, tracked as they are. New, Qualified, Proposition, Won, or whatever you renamed them to, each becomes an event; renames survive.
• Cost per opportunity and per won opportunity by channel. Ad spend from Google, Meta, and LinkedIn joined to Odoo outcomes.
• Odoo milestones back to Google Ads. Send Opportunity Created or Won as conversions with value so Smart Bidding optimizes toward pipeline, and build Customer Match lists from Odoo-backed segments for exclusions and retargeting.

Pairs with

Odoo + Google Ads (conversion and audience sync) · Odoo + Meta Ads · Odoo + LinkedIn Ads · Odoo + Calendly · Other CRMs: HubSpot, Salesforce, Pipedrive

A B2B company connected its CRM to Spectacle and measured LinkedIn at company level rather than by form fills. LinkedIn had influenced about 43% of pipeline and about half of the revenue closed over 12 months, while the CRM's own source field credited it with a handful of leads. The same company-level view works on Odoo contacts, companies, and opportunities, with the Odoo stage names on the timeline. (Anonymized.)