Connect Snapchat campaigns to real revenue outcomes
Move beyond vanity metrics and see which Snapchat ads drive actual customers. Spectacle tracks your Snapchat campaigns from first impression to closed revenue, giving you the insights to scale what works.
Why Connect Snapchat Ads to Spectacle?
The problem: Snapchat shows you swipe-ups and conversions, but can't tell you which ads drive high-value customers or long-term revenue. You're optimizing for engagement, not business growth.
The solution: Spectacle connects every Snapchat ad interaction to downstream revenue events in your CRM and payment systems. See which campaigns, ad sets, and creatives generate real customer value.
What You Get
Revenue-based optimization — Optimize campaigns for customer lifetime value, not just swipe-ups
Creative performance insights — See which ad creatives and formats drive paying customers, not just engagement
Audience value mapping — Identify which Snapchat audiences convert to high-value customers
Cross-channel attribution — Understand how Snapchat works with other channels in your customer journey
How It Works
Connect Snapchat Ads Manager — Secure OAuth connection pulls campaign, ad set, and creative data
Install Snap Pixel with CAPI — Enhanced tracking captures both client and server-side events
Map to revenue events — Connect ad interactions to CRM conversions and payment data
Optimize for revenue — Scale campaigns that drive customers, not just clicks
Use Cases
👻 B2C Marketing Teams
"Which Snapchat audiences actually convert to paying customers, not just app installs?"
🎯 Performance Marketers
"How do I optimize Snapchat campaigns for LTV instead of just cost per swipe-up?"
💰 Growth Teams
"What's the true ROAS when we track Snapchat users through their entire customer journey?"
Tracked Metrics
Campaign Performance
Impressions, Swipe-Ups, View Time
Story Opens, Screenshots, Shares
Cost per Result by Campaign and Ad Set
Revenue Attribution
Customer Acquisition Cost by Creative
Lifetime Value by Audience Segment
Revenue per Campaign with Multi-Touch Attribution