Connect ActiveCampaign to Your Marketing Attribution

Unify your email automation, CRM, and marketing data in one place. Spectacle tracks how ActiveCampaign contacts move through your funnel from first touch to closed deal, revealing which campaigns drive engaged subscribers and paying customers.

Why Connect ActiveCampaign to Spectacle?

ActiveCampaign shows you email opens, clicks, and automation performance, but can't connect those activities to revenue from your payment systems. You're missing the link between email engagement and actual customer value.

Spectacle bridges ActiveCampaign with your entire marketing stack. Track which acquisition channels bring high-value subscribers, which automations drive conversions, and how email campaigns influence the complete customer journey.

What You Get

• Full-funnel email attribution

  • See how email campaigns work with other channels to drive conversions

• Automation ROI tracking

  • Measure the revenue impact of your email sequences and workflows

• Lead quality insights

  • Identify which sources bring contacts that engage and convert

• Deal pipeline visibility

  • Track how marketing touches influence deal progression and close rates

How It Works

1. OAuth connection

   1. Secure one-click integration with your ActiveCampaign account

2. Webhook-based tracking

   1. Real-time event capture for contacts, accounts, and deals

3. Custom field mapping

   1. Sync user IDs and company data for complete attribution

4. Automated event generation

   1. Track contact creation, deal updates, and account associations

Use Cases

📧 Email Marketers "Which acquisition channels bring subscribers who actually engage with our emails and convert?"

🎯 Marketing Ops Teams "How do our nurture sequences influence deal velocity and close rates?"

💰 Revenue Teams "What's the true ROI of our email marketing when connected to actual revenue?"

Tracked Metrics

Engagement Metrics

• Contact creation and list growth by source

• Email engagement rates by acquisition channel

• Automation completion and conversion rates

Revenue Metrics

• Deal value influenced by email touchpoints

• Customer LTV by email engagement level

• Pipeline velocity with vs. without email nurturing

• Account-level engagement and conversion