Connect ActiveCampaign to Your Marketing Attribution
Track your funnel and customer journeys from contact creation to deal progression—automatically. Spectacle turns key ActiveCampaign changes into attribution events in real time, then ties them back to your marketing touchpoints for clear, full-journey insight.
Connect ActiveCampaign to Google Ads — lists and conversions
Turn CRM truth into ad performance. Spectacle takes your ActiveCampaign contacts, accounts, and deals and makes them usable in Google Ads — not just as static lists, but as server-side conversion signals with values (Enhanced Conversions). That means your B2B journeys (GCLID and all) finally influence bidding, audiences, and ROI.
ActiveCampaign and Spectacle Integration Scope:
Full-journey context from ActiveCampaign
Spectacle ingests Contact Created, Account Created, Deal Created/Updated, and key associations to enrich journeys and company views. (No email-open/click ingestion here.)
Google Ads activation, end-to-end
Customer Match list syncs (dynamic, always fresh)
Enhanced Conversions (server-side) / offline conversions with optional value and GCLID/WBRAID/GBRAID for B2B match accuracy
Ad spend import + campaign/keyword attribution in Spectacle dashboards
Company-level attribution for B2B Attribute across people in the same account with Company Attribution.
Privacy-first & EU-friendly Hashing for emails/phones; you control identifiers shared with Google Ads.
Bonus: If you rely on UTM tagging from ActiveCampaign emails, Spectacle respects that and stitches clicks to journeys. (ActiveCampaign can auto-append UTMs to links.) ActiveCampaigndocs
How It Works
ActiveCampaign → Spectacle You connect ActiveCampaign through API integration. Go to your developer section in ActiveCampaign, and create a new API key.
Set this API key in Spectacle
Spectacle receives contact/account/deal changes in real time and stitches them to journeys.
Spectacle → Google Ads From Audiences → Syncs, you send Customer Match lists and/or Enhanced Conversions (server-to-server) with hashed identifiers and click IDs (GCLID/WBRAID/GBRAID)
Events we track from ActiveCampaign
Category | Event name in Spectacle | When it fires | What it enables |
|---|---|---|---|
Contact | ActiveCampaign: Contact Created | New contact added | Understand touchpoints present at contact creation. |
Account/Company | ActiveCampaign: Account Created | New account/company added | ABM-style analysis and company views. |
Deal | ActiveCampaign: Deal Created | New deal opened | See which campaigns precede opportunity creation. |
Deal | ActiveCampaign: Deal Updated | Deal changed (e.g., stage) | Track progression and which touchpoints are present. |
Associations | Contact-Account Association | Contact linked to account | Roll up journeys at the company level. |
Associations | Job Title Updates | Title updated via association | Keep ABM segmentation current. |
Activate Google Ads and Active Campaign for Conversion Tracking
1) Customer Match list syncs (native Google Ads audiences)
Build lists from ActiveCampaign-backed segments in Spectacle (e.g., “SQLs from Tier-1 Accounts”), and sync to Google Ads automatically. Great for retargeting, exclusions, and similar audiences. (Google’s Customer Match requirements and minimums apply.) Google Help
Where: Audiences → Syncs → New Sync → Google Ads → List Sync Identifiers: Hashed email/phone/address (you choose). spectaclehq.com
Note: ActiveCampaign’s own Google Ads integration supports creating/syncing Customer Match lists — good for audiences, but it stops there.
2) Enhanced Conversions / Offline conversions (server-to-server)
Send conversion events (e.g., “Qualified Contact”, “Deal Created”, or revenue milestones from Stripe) with value and GCLID/WBRAID/GBRAID. Google matches at the user level and lets Smart Bidding optimize for what actually matters.
Where: Audiences → Syncs → New Sync → Google Ads → Conversion Sync Identifiers: GCLID/WBRAID/GBRAID + hashed email/phone (configurable).
Why this beats “lists-only”: Enhanced Conversions influence bidding and attribution directly, not just targeting. It’s the missing piece when people search for “activecampaign google ads integration” or “google ads activecampaign” and expect attribution, not limited to audience uploads.
Meta (Facebook/Instagram) status
Ad spend & tracking supported; CAPI/List syncs “coming soon.” Keep using Google Ads loops today; enable Meta syncs once available in Spectacle. spectaclehq.com
Setup (3 quick steps)
Connect ActiveCampaign (Workspace → Settings → Integrations → ActiveCampaign).
Configure User Id Field, Company Id Field, and any Additional fields you want for filtering.
Activate Google Ads
Connect Google Ads in Settings (this also enables spend import).
In Audiences → Syncs, create:
a Customer Match List (for targeting/exclusions), and
a Conversion Sync (Enhanced Conversions) with your chosen identifiers and value logic.