Put every tracked call on the same journey as clicks and forms.

Spectacle connects to CallRail in 10 to 15 minutes and puts every completed phone call on the customer journey of the visitor who dialled, attributed to the campaigns, ads, and keywords that came before it. CallRail records the call: number, duration, source. Spectacle records the digital journey around it, from first ad click to the call to the deal or payment that follows, and reports cost per call and revenue per call by channel.

At a glance

• Category: Call tracking
• Setup time: 10 to 15 minutes
• Authentication: OAuth 2.0, authorised from your CallRail account
• CallRail plan: Any plan with Dynamic Number Insertion
• Spectacle plan: All Spectacle plans (Essential, Scale, Enterprise); company-level attribution on Scale and Enterprise
• Direction: CallRail → Spectacle, via webhook. Call events then flow Spectacle → ad platforms as conversions
• Objects: Post Call (fires after a call is completed); more events via support
• Sync: Near real time, webhook per completed call
• Requires: Spectacle JavaScript SDK on the site (Segment and REST API installs: contact support)
• Docs: /docs/callrail
• Marketplace: CallRail integrations directory

The gap in CallRail's own reporting

CallRail knows which number was dialled and, with Dynamic Number Insertion, which source the caller's session came from. What it cannot see is the rest of the journey. CallRail's attribution stops at the session that produced the call: 1 source, 1 keyword, 1 landing page. It has 0 visibility of the LinkedIn ad 2 months earlier, the 3 organic returns in between, or the deal that closed in the CRM 9 days later.

The digital side has the mirror problem. Google Ads, Meta, and GA4 track clicks and forms; a prospect who researches for 6 weeks and then picks up the phone leaves them with nothing, so the campaign that produced the call is reported as a campaign that produced 0 conversions. In categories where 30% to 50% of leads phone in (property, healthcare, home services, high-ticket B2B), that is most of the budget being judged on the wrong number.

Spectacle joins the 2: the first-party snippet holds the visit history, CallRail's webhook drops the call onto it, and the CRM or payment integration adds what the call turned into.

What syncs

• Post Call webhook: One "Post Call" event on the caller's journey, after the call completes
• Session match via Dynamic Number Insertion: The swapped number identifies the visitor, so the call lands on the right journey
• Call source and keyword: Carried on the event, cross-checked against the click and UTM Spectacle already recorded
• Call duration and tags: Available as event properties for filtering real conversations from misdials
• Form and text submissions in CallRail: Not covered by the Post Call event today; ask support

The event and its requirements live in the CallRail docs. This page summarizes; Docs is the source of truth.

What you get

• Calls on the same journey as clicks and forms. A prospect who clicked a Meta ad, read 4 pages, and phoned 3 weeks later shows as 1 journey, so the ad gets credit for the call.
• Cost per call by channel and keyword. Ad spend from Google, Meta, LinkedIn, and Microsoft Advertising joined to Post Call events, so the keyword that produces calls is separated from the one that produces clicks.
• Revenue per call. With a CRM or Stripe connected, the deal or payment that follows the call is attributed to the same touchpoints, which is where call tracking on its own stops.
• Calls as a cut-off event. Set Post Call as the end of the journey where the phone is the hand-off to sales, and later revenue is credited to the touchpoints before the call.
• Calls back to the ad platforms. Send Post Call as a conversion to Google Ads, Meta, and LinkedIn so bidding optimizes for callers rather than page views.

Pairs with

CallRail + Google Ads (calls as conversions) · CallRail + Meta Ads · CallRail + HubSpot or Salesforce for the deal after the call · CallRail + Calendly for the prospects who book instead of phoning

An agency ran attribution for a client whose leads arrived by form and by phone in roughly equal measure. With the site snippet, the ad accounts, and call tracking on 1 journey, the client's 498 leads that quarter carried a 99% tracking score: each one, calls included, matched to a journey with a known source. The phone leads that had been reported under "direct" turned out to come mainly from 2 paid search campaigns, and budget moved accordingly. (Anonymized.)