CallRail

Attribute phone leads and call conversions directly to your ads.

Call tracking
Built by
Spectacle

Connect phone calls to marketing campaigns and revenue

Track which ads, keywords, and campaigns drive valuable phone calls. Spectacle integrates CallRail data to reveal how call conversions contribute to pipeline and revenue, giving you the complete picture of marketing performance.

Why Connect CallRail to Spectacle?

The problem: CallRail shows you call volume and duration, but can't connect those conversations to actual deals or revenue. You're missing critical attribution data for one of your highest-intent conversion channels.

The solution: Spectacle links CallRail phone conversions to your CRM and payment systems. See which marketing sources generate calls that turn into customers, and optimize campaigns for call quality, not just quantity.

What You Get

  • Call-to-revenue tracking — Connect phone calls to closed deals and customer lifetime value

  • Multi-channel attribution — See how calls work with digital touchpoints in the customer journey

  • Campaign optimization — Identify which keywords and ads drive high-value phone leads

  • Sales intelligence — Enrich CRM records with call recordings and transcripts for context

How It Works

  1. Connect CallRail account — API integration syncs call data, sources, and outcomes

  2. Dynamic number insertion — Track calls back to specific campaigns, keywords, and visitors

  3. CRM matching — Link phone calls to contacts, opportunities, and deals

  4. Revenue attribution — Track which call sources generate pipeline and closed revenue

Use Cases

📞 High-Touch Sales Teams

"Which Google Ads campaigns drive calls that convert to enterprise deals?"

🏢 Local Businesses

"What's the true value of calls from different marketing channels and locations?"

📊 Marketing Leaders

"How do I prove that our call-driving campaigns generate real revenue, not just conversations?"

Tracked Metrics

Call Performance

  • Call Volume by Source and Campaign

  • Call Duration and Quality Scores

  • First-Time vs. Repeat Callers

Revenue Attribution

  • Call-to-Customer Conversion Rate

  • Revenue per Call by Marketing Source

  • Customer Lifetime Value from Phone Leads