Trace every opportunity back to the marketing that influenced it.

Spectacle connects to Salesforce in about 7 minutes and attributes every contact, account, and opportunity stage change to the marketing touchpoints that preceded it. Salesforce holds the pipeline. Spectacle holds the journey that produced it, from the first anonymous visit to Closed Won, joined to what each channel cost.

At a glance

• Category: CRM
• Setup time: About 7 minutes
• Authentication: OAuth 2.0, integration user with read access to contacts, accounts, and opportunities
• Salesforce plan: Any Salesforce edition; Spectacle connects over webhooks or polling depending on what the edition allows
• Spectacle plan: All Spectacle plans (Essential, Scale, Enterprise); company-level attribution on Scale and Enterprise
• Direction: Salesforce → Spectacle. Audience and conversion syncs go Spectacle → ad platforms. Nothing is written back into Salesforce
• Objects: Contacts, accounts, opportunities and opportunity stages, contact-account associations, optional custom contact and account fields
• Sync: Real time; webhooks with polling backfill
• Docs: /docs/salesforce
• Marketplace: Salesforce AppExchange

The gap in Salesforce's own reporting

Salesforce knows an opportunity reached Negotiation on Thursday and that its Primary Campaign Source says "Q2 Webinar". It does not know the account first arrived through a LinkedIn ad, that 3 colleagues read the pricing page before anyone converted, or what that LinkedIn campaign cost. Customizable Campaign Influence is available from Professional edition up, but it only counts campaign members who also hold a contact role on the opportunity, the default model gives 100% of the credit to one campaign, first-touch and even-distribution models need Account Engagement (Pardot) as well, and Professional and Enterprise editions cap you at 3 custom models. None of them see ad spend.

Spectacle sits underneath: a first-party tracking snippet on your site, your ad accounts connected, and Salesforce stage changes turned into attribution events on the same timeline.

What syncs

• Contacts: Contact Created event, matched to the visitor's existing journey by email or your User Id field
• Accounts: Account Created event; contacts rolled up to the account for company-level journeys (Scale and Enterprise plans)
• Opportunities and stages: One event per stage, Opportunity Created through Won or Lost, with amount, probability, and close date
• Contact-account and opportunity associations: Opportunity value credited to every contact's touchpoints at that account
• Custom contact and account fields (optional): Synced as properties you can filter and segment on

The full event list and every configuration option live in the Salesforce docs. This page summarizes; Docs is the source of truth.

What you get

• Pipeline created by campaign. Every opportunity is credited to the touchpoints in the journey, whether or not anyone added a campaign member or a contact role in Salesforce.
• Closed-won revenue across 4 models. Opportunity amount distributed first-touch, last-touch, linear, or U-shaped, and reported by channel, campaign, and keyword.
• Buying-committee journeys. Every contact at the account on one timeline, so a 5-stakeholder deal is credited to the campaign that reached the first one.
• Cost per opportunity and per Closed Won. Ad spend from Google, LinkedIn, and Meta joined to Salesforce outcomes.
• Stages that survive a rename. Spectacle listens to the pipeline dynamically, so an admin renaming "Qualification" does not break 6 months of attribution.

Pairs with

Salesforce + LinkedIn Ads (company-level matching) · Salesforce + Google Ads (conversion and audience sync) · Salesforce + Meta Ads · Salesforce + Calendly · Other CRMs: HubSpot, Pipedrive, Odoo

An enterprise sales team connected Salesforce to Spectacle in about 7 minutes and kept the connection through an SAP migration that rewrote half their record structure. Because Spectacle listens to the pipeline rather than to fixed stage names, the attribution history stayed intact while the CRM underneath it changed. The team now reviews pipeline by first-touch channel in the same meeting as the forecast. (Anonymized.)