See the real impact behind every Salesforce deal
Salesforce shows you pipeline. Marketing tools show you conversions. Neither shows the full story of how a visitor becomes a customer.
Spectacle connects your Salesforce data to the complete marketing journey. You see which campaigns create qualified leads, accelerate pipeline and drive closed-won revenue, without manual reporting.
Why teams connect Salesforce to Spectacle
You get the missing half of your revenue picture
Salesforce tracks what happens after a lead enters your system. Spectacle shows everything that happened before the ads, pages, keywords and campaigns that influenced the account.
Together, you get clear revenue attribution for every opportunity.
Built for SaaS and B2B buying groups
Your leads don't buy alone. Spectacle groups Salesforce contacts into companies so you can see how entire buying committees interact before pipeline moves.
Prove revenue, not MQLs
You stop reporting on lead volume and start reporting on actual revenue impact. Which campaigns lead to high-LTV customers? Which channels create fast-moving deals? You get answers in minutes.
What the integration gives you
Full-funnel attribution
From first anonymous visit to closed-won revenue.
Company-level journey mapping
See how multiple people inside one account engaged before the deal became real.
Pipeline quality insight
Find the sources that consistently create qualified, high-value opportunities.
Clear ROI reporting
Tie revenue back to real marketing activity — not assumptions or static Salesforce Campaign Influence models.
What Spectacle syncs from Salesforce
We keep it simple: all key records that touch your funnel.
Leads & Contacts
Created, updated and linked to the right account. You can identify users and track their full journey across sessions and devices.
Accounts
New accounts, ownership changes and any custom fields you choose.
Opportunities
Every stage change: prospecting, qualification, needs analysis, value proposition, proposal sent, negotiation, closed-won or closed-lost. You see the marketing path behind each stage progression.
Associations
When Salesforce links a contact to an account or an opportunity, Spectacle reflects that instantly — powering accurate account-level attribution.
How it works
1. Connect Salesforce
One click in your Spectacle workspace settings.
2. Pick the fields you want to bring in
User ID, company ID and optional custom fields.
3. Spectacle auto-syncs your funnel
New leads, new contacts, account updates and opportunity stage changes appear in real time.
4. Every record gets matched to its marketing journey
Clicks, pages, ads, UTMs, referrers and sourced campaigns. No manual tagging. No developer involvement.
What teams use it for
Marketing
See which ads and keywords drive real revenue
Report on ROI without spreadsheets
Prove influence on pipeline and closed-won deals
Revenue Operations
Understand which channels create high-ACV opportunities
Track pipeline velocity by source
Simplify attribution reporting across tools
Sales Leadership
See which marketing paths create sales-ready leads
Identify accounts warming up before outreach
Align go-to-market teams with shared data
Why Spectacle vs Salesforce Campaign Influence
Salesforce Campaign Influence is rigid, manual and often inaccurate. Spectacle gives you:
real multi-touch attribution
automatic tracking for all traffic
company-level journeys for buying groups
revenue reporting built for long SaaS funnels
You move beyond generic influence models and see the actual path to revenue.
Start seeing what drives your Salesforce deals
Connect Salesforce to Spectacle and see the full journey behind every opportunity. Understand what creates revenue, cut the waste and double down on what works.
→ Connect Salesforce in minutes