Connect Salesforce to complete marketing attribution
Bridge the gap between marketing spend and closed revenue. Spectacle automatically syncs with Salesforce to track how every lead, opportunity, and deal traces back to specific marketing campaigns — giving you true end-to-end attribution.
Why Connect Salesforce to Spectacle?
The problem: Salesforce shows you deals and revenue, but not which marketing touchpoints influenced them. Marketing platforms show conversions, but not how those leads progress through your sales cycle. You're missing the complete picture.
The solution: Spectacle connects every Salesforce record to its marketing journey. Track campaigns from first touch through closed-won, measure true marketing ROI, and optimize spend based on actual revenue — not just MQLs.
What You Get
Full-funnel visibility — Track marketing influence from lead to opportunity to closed-won deal
Account-based attribution — See which campaigns influence entire buying committees, not just individual leads
Pipeline velocity insights — Understand which sources generate fast-moving, high-value opportunities
Revenue forecasting — Predict future revenue based on current marketing performance
How It Works
Connect Salesforce — Secure API integration syncs leads, contacts, accounts, and opportunities
Real-time sync — Automatic updates as records move through your sales process
Attribution mapping — Connect every Salesforce record to its complete marketing history
Revenue optimization — Scale campaigns that drive closed-won deals, not just leads
Use Cases
☁️ Revenue Operations
"Which marketing channels generate the highest ACV deals?"
💼 Sales Leadership
"What marketing sources provide the best-qualified opportunities for our team?"
📈 Marketing Leaders
"How do I prove marketing's impact on closed revenue, not just lead volume?"
Tracked Events
Lead & Contact Events
Lead Created, Lead Converted
Contact Created, Contact Updated
Lead Status Changes, Lead Score Updates
Opportunity Events
Opportunity Created, Stage Changed
Opportunity Won, Opportunity Lost
Amount Updated, Close Date Changed
Account Events
Account Created, Account Type Changed
Annual Revenue Updated
Account Owner Changed