Connect LinkedIn's B2B audience to revenue outcomes
Track how LinkedIn campaigns influence your entire B2B sales cycle. Spectacle reveals which job titles, companies, and industries convert from ad click to closed deal, giving you the insights to scale what works in enterprise sales.
Why Connect LinkedIn Ads to Spectacle?
The problem: LinkedIn shows you lead forms and conversions, but can't track how those leads progress through your sales pipeline. You're missing the connection between professional targeting and actual revenue.
The solution: Spectacle connects LinkedIn touchpoints to your CRM and payment systems. See which professional audiences, company sizes, and seniority levels drive pipeline and closed revenue in your B2B funnel.
What You Get
Account-based attribution — Track which target accounts engage with ads and convert to opportunities
Professional targeting insights — See which job titles and seniority levels drive enterprise deals
Content performance mapping — Understand which thought leadership and formats generate pipeline
B2B funnel optimization — Track LinkedIn influence through MQL, SQL, opportunity, and closed-won stages
How It Works
Connect Campaign Manager — Secure API integration pulls campaign, audience, and creative data
Enhanced LinkedIn Insight Tag — Track conversions with server-side enhancement for accuracy
CRM matching — Map LinkedIn interactions to contacts, accounts, and opportunities
Revenue-based optimization — Scale campaigns targeting the audiences that close deals
Use Cases
🎯 ABM Teams
"Which target accounts are engaging with our LinkedIn campaigns and converting to pipeline?"
💼 Enterprise Sales
"What's the true cost per opportunity when targeting C-suite executives on LinkedIn?"
📊 Demand Gen Leaders
"How do I prove LinkedIn's impact on revenue, not just lead generation metrics?"
Tracked Metrics
Campaign Performance
Impressions, Clicks, CTR by Audience
Lead Form Fills and Conversion Rates
Cost per Lead by Job Title and Seniority
B2B Revenue Metrics
Pipeline Generated by Campaign
Account Engagement to Opportunity Conversion
Deal Velocity by Professional Targeting