HubSpot

Track your complete customer journey from first touch to closed deal

Crm
Built by
Spectacle

Transform HubSpot activities into revenue insights

Stop tracking leads in isolation and start connecting every touchpoint to revenue. Spectacle automatically captures your HubSpot funnel activities and attributes them to marketing campaigns, giving you complete visibility into what drives customers.

Why Connect HubSpot to Spectacle?

HubSpot shows you leads, deals, and lifecycle stages — but not which marketing touchpoints actually drive those conversions. You're optimizing campaigns in the dark.

Spectacle connects every HubSpot contact, deal, and payment event to your marketing attribution data. See which campaigns drive high-LTV customers through your entire sales funnel.

What You Get

  • Complete funnel tracking

    • From contact creation to customer conversion, see which touchpoints drive each lifecycle stage

  • Deal progression insights

    • Track which marketing campaigns influence deals at every stage from qualification to close

  • Revenue attribution

    • Connect payment events to marketing touchpoints and measure true marketing ROI

  • Company-level attribution

    • Understand which marketing activities drive company-level engagement for ABM strategies

How It Works

  1. Connect your HubSpot

    1. Secure API integration that automatically syncs contact, deal, and payment data

  2. Automatic event tracking

    1. We capture lifecycle changes, deal progression, and payment events as attribution events

  3. Attribution mapping

    1. Connect every HubSpot activity to marketing touchpoints across all your channels

  4. Revenue insights

    1. See which campaigns generate qualified leads, closed deals, and paying customers

Use Cases

🎯 Sales & Marketing Teams

"Which marketing campaigns are filling our pipeline with qualified opportunities?"

💰 Revenue Operations

"What's the true cost per customer when we track from first touch to closed deal?"

📊 Marketing Leaders

"How can I prove marketing's impact on actual revenue, not just lead generation?"

Tracked Events

Contact Lifecycle Tracking

  • Contact Created, New Subscriber, Lead Captured

  • MQL Qualified, SQL Qualified, Opportunity Created

  • Customer Converted, Customer Expanded

Deal Progression Tracking

  • Deal Created, Appointment Scheduled, Qualified to Buy

  • Presentation Scheduled, Decision Maker Bought In

  • Contract Sent, Deal Won, Deal Lost

Payment Events

  • Payment Succeeded (with revenue tracking)

  • Payment Failed, Payment Refunded

  • Dispute Won, Dispute Lost