Connect every HubSpot milestone to the journey that created it.

Spectacle connects to HubSpot in about 10 minutes and attributes every contact created, deal moved, and payment taken to the marketing touchpoints that caused it. HubSpot records the milestone. Spectacle records the journey that led there, from first ad click to closed-won, and reports it by channel, campaign, and keyword.

At a glance

• Category: CRM
• Setup time: About 10 minutes
• Authentication: OAuth 2.0 app install ("Connect App"), HubSpot user with app-install rights; more than one HubSpot account can be connected
• HubSpot plan: Any HubSpot plan that allows app installs; no Marketing Hub or Sales Hub minimum
• Spectacle plan: All Spectacle plans (Essential, Scale, Enterprise); company-level attribution on Scale and Enterprise
• Direction: HubSpot → Spectacle. Audience and conversion syncs go Spectacle → ad platforms. Nothing is written back into HubSpot
• Objects: Contacts and lifecycle stages, deals and deal stages, leads (Sales Hub lead object), company associations, commerce payments (optional)
• Sync: Real time, webhook-driven
• Docs: /docs/hubspot
• Marketplace: HubSpot App Marketplace

The gap in HubSpot's own reporting

HubSpot tells you a contact became an MQL on Tuesday. It does not tell you the contact first arrived from a LinkedIn ad in March, read 3 blog posts in April, and came back through a branded search after a demo email. HubSpot's attribution reports exist, but contact-create attribution needs Marketing Hub Professional, and deal-create and revenue attribution need Marketing Hub Enterprise. Even there, the reports only see interactions HubSpot itself tracked, and they do not join ad spend from Google, LinkedIn, or Meta to the deals those ads created.

Spectacle sits underneath: a first-party tracking snippet on your site, your ad accounts connected, and HubSpot's milestones turned into attribution events on the same timeline.

What syncs

• Contacts and lifecycle stages: One attribution event per stage change, subscriber through evangelist
• Deals and deal stages: One event per stage, created through won or lost
• Leads (Sales Hub lead object): Lead progression events, custom lead labels included
• Company associations: Contact journeys rolled up to the account for ABM views (Scale and Enterprise plans)
• Commerce payments (optional): Revenue events for succeeded, failed, refunded, and disputed payments

The full event list and every configuration option live in the HubSpot docs. This page summarizes; Docs is the source of truth.

What you get

• Pipeline by source. See which campaigns produced contacts that became SQLs and deals, and which produced contacts that stopped at subscriber.
• Revenue attribution across every touchpoint. Closed-won deal value, or HubSpot payment value if you use Commerce, distributed across first-touch, last-touch, linear, and U-shaped models.
• Account-level journeys. Every contact at the same company on one timeline, so a deal with 4 stakeholders is credited to the campaign that reached the first one.
• Cost per SQL and per closed deal by channel. Ad spend from Google, LinkedIn, and Meta joined to HubSpot outcomes, so the budget conversation starts from your number.
• HubSpot milestones back to Google Ads. Send SQL, Deal Created, or Deal Won as conversions with value and GCLID so Smart Bidding optimizes for pipeline, and build Customer Match lists from HubSpot-backed segments for retargeting and exclusions.

Pairs with

HubSpot + Google Ads (conversion and audience sync) · HubSpot + Meta Ads · HubSpot + LinkedIn Ads · HubSpot + Stripe · Other CRMs: Salesforce, Pipedrive, Odoo

A B2B software company reported 9 LinkedIn leads in HubSpot for the quarter. Measured at company level in Spectacle, 87 accounts that later entered the pipeline had first arrived through LinkedIn, most without ever filling in a form. The channel about to lose its budget had started more deals than any other. (Anonymized.)