Transform HubSpot activities into revenue insights
Stop tracking leads in isolation and start connecting every touchpoint to revenue. Spectacle automatically captures your HubSpot funnel activities and attributes them to marketing campaigns, giving you complete visibility into what drives customers.
Why Connect HubSpot to Spectacle?
The problem: HubSpot shows you leads, deals, and lifecycle stages — but not which marketing touchpoints actually drive those conversions. You're optimizing campaigns in the dark.
The solution: Spectacle connects every HubSpot contact, deal, and payment event to your marketing attribution data. See which campaigns drive high-LTV customers through your entire sales funnel.
What You Get
Complete funnel tracking — From contact creation to customer conversion, see which touchpoints drive each lifecycle stage
Deal progression insights — Track which marketing campaigns influence deals at every stage from qualification to close
Revenue attribution — Connect payment events to marketing touchpoints and measure true marketing ROI
Company-level attribution — Understand which marketing activities drive company-level engagement for ABM strategies
How It Works
Connect your HubSpot — Secure API integration that automatically syncs contact, deal, and payment data
Automatic event tracking — We capture lifecycle changes, deal progression, and payment events as attribution events
Attribution mapping — Connect every HubSpot activity to marketing touchpoints across all your channels
Revenue insights — See which campaigns generate qualified leads, closed deals, and paying customers
Use Cases
🎯 Sales & Marketing Teams
"Which marketing campaigns are filling our pipeline with qualified opportunities?"
💰 Revenue Operations
"What's the true cost per customer when we track from first touch to closed deal?"
📊 Marketing Leaders
"How can I prove marketing's impact on actual revenue, not just lead generation?"
Tracked Events
Contact Lifecycle Tracking
Contact Created, New Subscriber, Lead Captured
MQL Qualified, SQL Qualified, Opportunity Created
Customer Converted, Customer Expanded
Deal Progression Tracking
Deal Created, Appointment Scheduled, Qualified to Buy
Presentation Scheduled, Decision Maker Bought In
Contract Sent, Deal Won, Deal Lost
Payment Events
Payment Succeeded (with revenue tracking)
Payment Failed, Payment Refunded
Dispute Won, Dispute Lost