Cross-Channel Funnels

Google says it was Google. Meta says it was Meta.

Every platform takes credit for the same conversion. When several platforms claim the same conversion, reported revenue can exceed what Finance can actually reconcile. Spectacle gives you one journey instead: first click to closed revenue, across paid, AI, and organic.

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The revenue your platforms claim, versus what finance can actually find.

models

First touch, last touch, linear, U-shaped. Watch credit move between channels.

Any

Window

Two days or six months. Every touchpoint is kept either way.

Multi-touch, account-level attribution without an enterprise implementation project.

Capture Every Touchpoint

One snippet logs every visit: source, medium, campaign, and timestamp. Paid, AI, organic, direct, email, and referral all land in the same place.

UTMs, referrers, and ad click IDs matched automatically

Standard campaign tagging is all you need

Every major ad network, plus the channels with no dashboard at all

Stitch One Journey

The moment someone identifies themselves: a form, a demo, a trial, every anonymous visit before that connects into one timeline. Twelve touchpoints across four channels over six weeks becomes one journey.

Anonymous visits linked back once someone converts

Everyone from the same company merged into one buying journey

Journeys spanning days or months kept whole

Attribute Real Revenue

Revenue from your CRM and Stripe flows in and spreads across the journey. You see what each channel contributed in context, instead of five platforms each claiming all of it.

Real closed revenue, not conversion counts

Four models: first touch, last touch, linear, U-shaped

Switch models and watch how much the credit moves

See Channels Working Together

Channels don't work alone. Spectacle shows which combinations: LinkedIn first, organic return, Google closes. So you stop judging each channel as if it ran by itself.

Channel combination reports ranked by revenue

Spot the channel that always starts deals but never closes them

Find where paid and organic are paying for each other

John Doe

CEO

Working with this team has transformed our business. Their attention to detail and commitment to excellence is unmatched. We saw a significant increase in our productivity and customer satisfaction.

52%

John Doe, CEO of Tech Innovations

52%

John's team at work

Charles de Poorter

Head of Growth

Spectacle is exactly what we needed. We can finally tie trials and Chargebee revenue back to the right channels and keywords, straight into HubSpot. It’s the practical, affordable alternative to the big tools — and it just fits how we work.

Stefan in 't Veld

Founder

Spectacle has provided significant value for my Pipedrive CRM clients. Spectacle is adding value to our business by giving marketing the ability to show contribution even deep down the deal-funnel.

Joey Peeters

Founder

Spectacle showed us in one session that our Stripe revenue wasn’t being tracked properly at all — whole chunks of payments were basically invisible. Now we’re moving to a company-focused funnel with Monday.com on top of Spectacle, so we can finally see which businesses come in, who pays, and where they drop off.

Koen van de Poel

Founder

Spectacle delivers on its promise, it surfaces insights we simply can't get from GA4, Meta, or Pipedrive alone. It gives us a much clearer picture of where a lead actually comes from, which helps us allocate budget to the right channels. The collaboration is great too. The team thinks along with us and implements improvements directly in the platform and tracking setup. Highly recommended.

Floris Fontane Pennock

Founder

Before Spectacle, we were optimizing Google Ads on form submissions. We had no idea which campaigns, ad groups, or keywords were actually generating revenue. Now we can trace every paying client back to the exact keyword that triggered the journey. That insight changed everything about how we scale

Alex Nederlof

VP of Engineering

Seeing Spectacle in action was pretty eye-opening. For the first time we could actually see which people at companies were engaging with our content and tools, instead of just staring at anonymous metrics. It already feels like we’ll have a much clearer picture of what’s working in our marketing and sales funnel.

Ewoud Uphof

Fractional Head of Growth

As a fractional Head of Growth, I need tooling that scales across different stacks (HubSpot/Pipedrive, Google/LinkedIn) and still tells one truth. Spectacle lets me template funnels and journeys per client, break them down by source/keyword/ad group, and tie them to pipeline stages and revenue.

Renke Pieters

Manager

Spectacle gives us a platform where we can finally align marketing & sales teams. It lets us scale based on cost per customer, not per lead

Niels

Agency Partner

Spectacle gives me useful insight so fast that I’m using it beyond ‘typical’ SaaS analytics. Spinning up clean attribution overviews and UTM campaigns is dead simple and it helps me keep clients’ marketing stacks sane.

Lotte Laforce

Marketing Specialist

Spectacle closes the loop between our marketing touchpoints, HubSpot deal stages, and in-product usage. We can build funnels like Pricing → Whitepaper → Trial → Charged and break them down by channel/keyword/ad group to see real drop-offs and revenue, not just CTR. Account-level attribution shows the buying committee over time, so we stop crediting a single lead for a B2B win.

B2B SaaS

Product-Led Growth (PLG)

Long-Funnel B2C

Blurred motion of three businesspeople walking in a modern office corridor with wooden doors.

B2B SaaS

Credit the whole buying committee.

4 people from the same company touch 6 channels over 4 months, and your CRM records one lead with one source. Spectacle merges them into one account journey, so credit lands where the deal started.

Everyone from the same company merged into one journey.

Touchpoints connected to pipeline and closed-won revenue.

See which channel combinations open deals.

Journey windows matched to your real sales cycle.

Learn more

Woman in green dress typing on a laptop at a wooden table near a potted plant in a bright room.

Product-Led Growth (PLG)

See where trial users stall between signup and paid.

Your funnel ends at revenue, and signup is the halfway point. Spectacle maps every step from first visit through activation to upgrade, across every channel, so you see where momentum dies and which sources power through.

Funnel steps mapped to your activation events.

Conversion rate per step, split by channel and campaign.

Spot the sources that drive signups but never activate.

Compare self-serve and sales-assisted paths side by side.

Learn more

Pink calculator displaying 362 on a green notebook with crumpled and long receipts around it.

Long-Funnel B2C

Follow a 6-month funnel without losing the thread.

A buyer clicks an ad in March, returns through organic in May, and converts in September. GA4 files that whole journey under direct. Spectacle stitches every visit into one funnel, so you see where long journeys stall and which early campaigns started the ones that close.

One funnel view across paid, AI, and organic touchpoints.

Drop-off per step, across visits that span months.

Trace credit back to the first ad in the journey.

Connect offline steps like calls, viewings, and appointments into the same funnel.

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See all integrations

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Google Ads Customer Match: Working with the 1,000 user minimum (and what to do if you're not there yet)

August 7, 2025

Connect Reddit Ads to your revenue data

August 21, 2025

14-Day Trial of Spectacle Scale

September 3, 2025

Live revenue dashboards, automated attribution, and reporting reconciled against CRM deals and paid invoices. Set up in minutes, not months.

Start a Free Trial

Book a Demo

Google says it was Google. Meta says it was Meta.

One journey, not five arguments

Five dashboards. Five claims. One conversion.

Capture Every Touchpoint

Stitch One Journey

Attribute Real Revenue

See Channels Working Together

Working with this team has transformed our business. Their attention to detail and commitment to excellence is unmatched. We saw a significant increase in our productivity and customer satisfaction.

52%

52%

Spectacle is exactly what we needed. We can finally tie trials and Chargebee revenue back to the right channels and keywords, straight into HubSpot. It’s the practical, affordable alternative to the big tools — and it just fits how we work.

Spectacle has provided significant value for my Pipedrive CRM clients. Spectacle is adding value to our business by giving marketing the ability to show contribution even deep down the deal-funnel.

Before Spectacle, we were optimizing Google Ads on form submissions. We had no idea which campaigns, ad groups, or keywords were actually generating revenue. Now we can trace every paying client back to the exact keyword that triggered the journey. That insight changed everything about how we scale

As a fractional Head of Growth, I need tooling that scales across different stacks (HubSpot/Pipedrive, Google/LinkedIn) and still tells one truth. Spectacle lets me template funnels and journeys per client, break them down by source/keyword/ad group, and tie them to pipeline stages and revenue.

Spectacle gives us a platform where we can finally align marketing & sales teams. It lets us scale based on cost per customer, not per lead

Spectacle gives me useful insight so fast that I’m using it beyond ‘typical’ SaaS analytics. Spinning up clean attribution overviews and UTM campaigns is dead simple and it helps me keep clients’ marketing stacks sane.