Connect Bing searches to B2B revenue outcomes
Track how Microsoft Ads drive enterprise buyers through complex purchase journeys. Spectacle reveals which search campaigns, audiences, and keywords generate qualified pipeline and closed revenue across Bing and the Microsoft Search Network.
Why Connect Microsoft Ads to Spectacle?
The problem: Microsoft Ads shows conversions and cost-per-acquisition, but can't track how those leads progress through your sales cycle. You're missing the connection between search intent and actual revenue.
The solution: Spectacle links Microsoft Ads data to your CRM and payment systems. Track search campaigns from first click through deal close, optimizing for the keywords and audiences that drive enterprise value.
What You Get
B2B revenue tracking — Connect search clicks to closed-won deals and customer lifetime value
Keyword revenue analysis — See which search terms drive high-value customers, not just leads
LinkedIn audience insights — Leverage Microsoft's LinkedIn data for better B2B targeting
Full-funnel optimization — Track Microsoft Ads influence through every stage of your sales funnel
How It Works
Connect Microsoft Ads — API integration syncs campaigns, keywords, and audience data
Enhanced UET tracking — Universal Event Tracking with server-side enhancement for accuracy
CRM connection — Map search interactions to opportunities and closed deals
Revenue-based bidding — Optimize campaigns for customer value, not just conversions
Use Cases
🏢 B2B Marketing Teams
"Which enterprise search terms lead to six-figure deals?"
🔍 Search Marketers
"How do I optimize for pipeline value instead of just lead volume?"
💼 Account-Based Teams
"Which LinkedIn-matched audiences convert to enterprise customers?"
Tracked Metrics
Search Performance
Impressions, Clicks, CTR by Keyword
Cost per Click and Quality Score
Device and Location Performance
B2B Revenue Metrics
Pipeline Generated by Campaign
Customer Acquisition Cost by Keyword Group
Deal Velocity by Search Audience