Track Reddit's authentic engagement to revenue impact
Connect community conversations to customer conversions. Spectacle reveals how Reddit campaigns influence buyers throughout their journey, helping you invest in the communities and content that drive real business growth.
Why Connect Reddit Ads to Spectacle?
The problem: Reddit shows you upvotes, clicks, and conversions, but misses the bigger picture. You can't see how community engagement translates to pipeline and revenue across your entire customer journey.
The solution: Spectacle connects Reddit touchpoints to your CRM and payment systems. Track how promoted posts and conversation ads influence deals, customer value, and long-term revenue growth.
What You Get
Community ROI tracking — See which subreddits and interests drive high-value customers
Content performance insights — Understand which ad formats and messages generate revenue
Authentic engagement value — Measure how community interactions convert to customer lifetime value
Multi-touch attribution — Track Reddit's influence alongside other channels in complex B2B journeys
How It Works
Connect Reddit Ads account — Secure API integration pulls campaign and creative data
Install Reddit Pixel — Enhanced tracking captures conversions and engagement signals
Map to business outcomes — Connect Reddit interactions to CRM stages and revenue events
Optimize for value — Scale campaigns in communities that drive real customer growth
Use Cases
🚀 B2B Marketing Teams
"Which technical subreddits influence our enterprise deals?"
💬 Community Managers
"How does authentic Reddit engagement translate to customer lifetime value?"
📊 Demand Gen Teams
"What's the true ROAS when we track Reddit users through the entire funnel?"
Tracked Metrics
Engagement Metrics
Impressions, Clicks, Video Views
Upvotes, Comments, Shares
Cost per Click by Subreddit
Revenue Attribution
Customer Acquisition Cost by Community
Lifetime Value by Interest Targeting
Pipeline Influence by Campaign Type