Connect every Pipedrive deal to the journey that created it.

Spectacle connects to Pipedrive in about 5 minutes and attributes every person created, organization created, and deal stage change to the marketing touchpoints that came before it. Pipedrive records that a deal moved to Proposal Made. Spectacle records the Google Ads click, the 3 pricing-page visits, and the colleague from the same organization who arrived through LinkedIn, and reports the deal's value against what each of those touchpoints cost.

At a glance

• Category: CRM
• Setup time: About 5 minutes
• Authentication: OAuth 2.0 ("Connect" from workspace settings)
• Pipedrive plan: All Pipedrive plans
• Spectacle plan: All Spectacle plans (Essential, Scale, Enterprise); company-level attribution on Scale and Enterprise
• Direction: Pipedrive → Spectacle. Audience and conversion syncs go Spectacle → ad platforms. Nothing is written back into Pipedrive
• Objects: Persons, organizations, deals and deal stages across every pipeline, person-organization associations, optional custom person and organization fields
• Sync: Real time
• Docs: /docs/pipedrive
• Marketplace: Pipedrive Marketplace

The gap in Pipedrive's own reporting

Pipedrive gives every lead and deal one source. The source origin and source channel fields hold a single value, set by hand or filled in when the record is created, and Insights can group won and lost deals by that one value. That is the whole of Pipedrive's attribution: no touchpoint history, no second touch, no visits before the person existed, and no ad cost next to the deal value. A deal that started with a paid search click, warmed up through 2 LinkedIn retargeting views, and converted on a webinar follow-up shows as "Webinar", or more often as blank, because the rep was busy closing it.

Spectacle sits underneath: a first-party tracking snippet on your site, your ad accounts connected, and Pipedrive stage changes turned into attribution events on the same timeline.

What syncs

• Persons: Person Created event, matched to the visitor's journey by primary email or your User Id field
• Organizations: Organization Created event; persons rolled up to the organization for account-level journeys (Scale and Enterprise plans)
• Deals and stages: Deal Created plus one event per stage change, named after your own stage, across every pipeline
• Deal properties: Value, currency, status, owner, pipeline, and stage synced to the person and the organization
• Custom person and organization fields (optional): Synced as properties you can filter and segment on

The full event list and every configuration option live in the Pipedrive docs. This page summarizes; Docs is the source of truth.

What you get

• A source for every deal, filled in by the journey. No dependence on the rep remembering the source field; the touchpoints are already on the timeline when the deal is created.
• Won value across 4 attribution models. Deal value distributed first-touch, last-touch, linear, or U-shaped, by channel, campaign, and keyword.
• Your stage names, tracked as they are. Lead In, Contact Made, Proposal Made, or whatever you called them, each becomes an event, in every pipeline you run.
• Cost per deal and per won deal by channel. Ad spend from Google, Meta, and LinkedIn joined to Pipedrive outcomes.
• Pipedrive milestones back to Google Ads. Send Deal Created or Deal Won as conversions with value so Smart Bidding optimizes toward deals, and build Customer Match lists from Pipedrive-backed segments for exclusions and retargeting.

Pairs with

Pipedrive + Google Ads (conversion and audience sync) · Pipedrive + Meta Ads · Pipedrive + Calendly · Pipedrive + CallRail · Other CRMs: HubSpot, Salesforce, Odoo

A real estate developer ran Meta and Google campaigns into a sales pipeline in their CRM and judged them on the ad platforms' own cost per lead, where the two channels looked close. Measured in Spectacle as cost per CRM contact, the contacts the sales team could call, one channel came out at $878 and the other at $128. The same pipeline view works on Pipedrive persons and deals. (Anonymized; long-funnel B2C.)