CallRail Integration: Add Phone Calls to Attribution Data

Introducing CallRail Integration for Spectacle

Track phone call conversions alongside your digital marketing attribution.

What We've Built

Spectacle now integrates with CallRail to automatically capture phone call data via webhooks. When prospects call your business, these conversations become trackable events in your attribution timeline.

Simple Phone Call Tracking

The integration tracks Post Call events from CallRail, adding phone call data to your existing attribution reports. See phone calls alongside form submissions, demo requests, and other conversion events.

How It Works

1. Connect your CallRail account from your workspace settings.
2. Automatic webhook setup sends call data to Spectacle.
3. Post-call events appear in your attribution timeline.
4. No additional configuration is required for standard CallRail setups.

Complete Your Conversion Picture

Many B2B prospects research online but convert via phone calls. Without call tracking, you're missing conversion data that could influence budget allocation and campaign optimization.

• Before: see only digital conversions (forms, downloads, trials)
• After: see complete conversion activity, including phone calls

Implementation

• Requirements: JavaScript SDK integration with Spectacle
• Setup: connect CallRail from workspace settings → Integrations
• Data flow: post-call events automatically sync to your attribution timeline
• Support: contact our team if you're using the Segment or REST API integration