Because not all conversions are equal — and most attribution methods pretend they are.
We built attribution software that tracks customers from first click to final invoice — because most tools stop counting the moment someone converts.
We Were Flying Blind (And So Were You)
We didn't start Spectacle because we wanted to build another dashboard. We started it because we were tired of burning money on campaigns that looked great in-platform, but turned out to be duds in reality.
Picture this: Sarah's LinkedIn ad cost $47 per lead. Marketing celebrated. Six months later? That "expensive" lead signed a $50K annual contract while the "cheap" $12 Facebook leads had all churned.
We were running high-volume B2B campaigns across LinkedIn, Google, Meta. Analytics showed conversions. Ad platforms claimed credit. Everyone looked like a winner.
Until we looked at the actual customers—the ones who stuck around, upgraded, and turned into long-term revenue. They were coming from completely different sources than our data suggested.
The "conversion" isn't the end of the journey — it's the beginning.
Traditional Attribution Methods Miss the Point
In eCommerce, attribution is often simple: click, purchase, done. But in B2B, the real value happens after sign-up — often months into the sales cycle, tied to deal creation, pipeline progression, or closed revenue.
A user might convert today and churn in a week. Another might upgrade three times over six months. One might never pay—but refer your next enterprise client.
Most methods can't tell the difference. They treat a lead that churns in 10 days the same as one that becomes a 2-year contract.
We wanted attribution that told us:
Which campaigns drive customers who actually stick
Which keywords lead to real pipeline — not just form fills
Which touchpoints move deals forward and influence deal size
How Spectacle Actually Works
We connect your ad spend to your bank account. Literally.
Full customer journeys:
Track prospects across sessions, devices, and platforms
Real revenue connection:
Integrate with Stripe, your CRM, and product analytics
Post-conversion tracking:
See activation, expansion, and retention by source
Complete credit assignment:
Paid ads, organic content, email nurture, events, everything gets proper attribution
No dev team needed. No 3-month implementation. Click to connect your tools, and Spectacle shows you what's actually driving revenue.
Stop Defending Campaigns You Can't Prove
Without clear attribution, you're always one budget meeting away from losing what works.
That Facebook campaign you believe in? Gone. That LinkedIn series "just for awareness"? Slashed. That content marketing initiative? Unjustifiable.
Spectacle gives you the numbers to defend what drives revenue and kill what doesn't.
What's Next
This is just the beginning:
Company-level attribution for complex B2B buying groups
Lifetime value optimization instead of conversion optimization
Single integration suite for all tools.
Unified Currencies
Because attribution isn't about marketing ego. It's about revenue confidence.
Stop Defending Campaigns You Can't Prove. Start Defending Revenue You Can Track.
[Start for free →] No code. No BS. Just attribution that connects ad spend to bank deposits.
[Book a demo with founder →] See how we track campaigns to revenue in 15 minutes.