Spectacle's Customer Journey timeline reveals how both individual users and entire buying teams interact with your marketing and product. Track multiple stakeholders across companies on a unified timeline, broken down by marketing dimensions. See exactly which touchpoints drive engagement and conversion for each decision-maker, allowing you to optimize campaigns that attract and retain high-value customer accounts—not just individual users.
Company-wide journey tracking
See the complete customer journey across entire organizations
- Multi-stakeholder journey tracking
Track visits and interactions from multiple decision-makers within the same company on a unified timeline. See how entire buying teams engage with your marketing and product—revealing the full B2B buying process, not just individual user journeys.
- Marketing dimension breakdown
See journeys by campaign, keyword, referrer, email, ad creative, and more to see exactly which marketing efforts engage each stakeholder. Identify which channels influence different decision-makers and optimize your targeting strategy for complete buying teams.
- Drill-down visit analysis
Click on any individual visit to reveal detailed page views, referrers and campaign data Understand the complete context behind every interaction to refine messaging that resonates with key decision-makers.
Comprehensive journey insights
Connect marketing touchpoints to product engagement and conversion
- Product engagement tracking
See exactly how prospects are engaging with your product throughout their journey. Connect marketing touchpoints to meaningful in-product actions to identify which campaigns drive not just visits, but actual product adoption and usage.
- Cross-channel attribution
Understand how different marketing channels work together across multiple stakeholders to drive company-wide conversion. Identify which combinations of touchpoints create the most valuable customers and optimize your multi-channel strategy accordingly.