One identity. One journey. One revenue number.
Spectacle connects ad clicks, website activity, CRM changes and payments into one first-party journey: from anonymous visit to closed-won or paid. Time to stop arguing about whose dashboard is right and start agreeing on what drives revenue.
Tracking more than $500M in annual customer revenue
Attribution is hard
You don't have a data problem. You have a stitching problem.
Every tool you own collects part of the picture. None of them connect the parts.
Ad platforms double-count
LinkedIn, Google, and Meta each report 100% credit for the same deal. Adding their dashboards together overstates conversion by 2–3×.
CRMs miss the start of the journey
HubSpot and Salesforce record the close. They don't record the LinkedIn ad someone in finance saw seven months earlier.
GA4 caps attribution lookback at 90 days
The median B2B sales cycle is 90+ days across 8+ touchpoints. Anything that started before the lookback window shows up as "direct."
THE SPECTACLE ADVANTAGE
From five dashboards to one timeline.
Spectacle stitches the data for you and connects marketing spend to measurable pipeline. Numbers that reconcile against CRM deals and paid invoices.
Without Spectacle
Five dashboards. Three definitions of "conversion." Quarterly reports built in spreadsheets at 11pm on a Sunday.
Session-level reporting that can't roll multiple contacts into one account
A 30-day lookback that breaks every long sales cycle
CRM deals disconnected from the campaigns that originated them
Anonymous traffic that vanishes the moment a visitor leaves the site
Channel reports that double-count revenue across ad platforms
A monthly CSV-and-VLOOKUP ritual nobody trusts
With Spectacle
One timeline per account. Revenue traced end-to-end. Reporting reconciled to CRM and billing.
Account-level timelines: every contact from a company in one view
Lookback as long as your sales cycle: 90 days, 24 months, no cap
Every CRM deal joined to the originating ad click and every touch in between
Anonymous visits stitched into the same timeline as named contacts
One source of revenue, one reconciliation, four attribution models to compare
Live dashboards finance can audit without asking how they were built
See what your data looks like when it finally makes sense
at a glance
Built for the way B2B actually buys.
100
%
first party
First-party collection, EU hosting and data you control
15
+
native integrations
HubSpot, Salesforce, Pipedrive, Stripe, LinkedIn, Google, Meta, TikTok, and the rest of your stack — connected, not exported.
4
attribution models
Linear, First Touch, Last Touch, U-Shaped, combine and learn for your funnel
unlimited lookback
Cohorts traceable from first touch to closed-won, however long that takes.
See how it works
Platform Features
Five capabilities,
one data model.
Funnels, attribution, dashboards, identification, and audiences all run on the same account-level timeline. No duplicate definitions, no separate tools to reconcile.
Cross-Channel Funnels
Stop reconstructing customer journeys in a spreadsheet every Monday.
Most B2B deals involve four contacts, a dozen touchpoints, and six months. Spectacle joins all of it into one timeline per account: ad exposure, site visits, form fills, signups, and CRM stage changes. The Sunday-night reconciliation ritual goes away. So does the argument about which dashboard is right.
- Cut reporting time from hours to minutes. Pull up any account and see the full journey in one view. No SQL, no exports, no stitching.
- Stop losing credit to "direct." Every touchpoint is attributed back to the account, even when contacts switch devices or return six months later.
- Coach sales with the real story. Reps walk into calls knowing every touchpoint the buying committee has had with you.
Learn more
LinkedIn Company Attribution
Defend your LinkedIn budget with pipeline numbers, not platform metrics.
LinkedIn's CTRs underrepresent its real influence. Spectacle matches anonymous site visitors back to the LinkedIn campaigns that exposed them, at the company level, so thought leader and awareness ads get measured against pipeline.
- Justify thought leader and awareness spend. Tie LinkedIn exposure to closed-won revenue, not clicks.
- Find buying signals before the form fill. Surface engaged accounts that haven't entered your CRM yet. Sales gets a warm list every morning.
- Stop cutting the channel that works. Last-click attribution kills LinkedIn budgets. Account-level attribution saves them.
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Attribution & Reporting
One dashboard your CFO will audit instead of question.
Revenue by channel, ROAS by campaign, and LTV by cohort, all from the same data model that powers the funnels. Marketing builds the view, finance audits the joins, leadership opens the live link. No exports, no "where did this number come from?" emails.
- Replace the four-tool reporting stack. GA4, sheets, Looker, and your CRM dashboard collapse into one source of truth.
- End the methodology debate. Finance, marketing, and RevOps query the same model. Disagreements move from "is this right?" to "what should we do?"
- Build the board deck once. Save and share live views by role. Leadership sees the numbers, and nobody defends the methodology again.
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Visitor Reveal
Turn anonymous traffic into a sales-ready account list.
Most B2B sites convert under 2% of visitors. Lens identifies the companies behind the other 98% by IP and folds them into the same account timeline as your named contacts. Marketing tags each account: Not, Somewhat, or Highly Qualified. The moment a tag changes, Spectacle fires a webhook to Slack, your CRM, an ad audience, or any automation you run.
- Hand sales a warm account list every morning. Named companies with industry, size, and fit signals attached
- Make the marketing-to-sales handoff a system, not an email. Tagging plus webhooks turns qualification into infrastructure RevOps can build on.
- Catch in-market accounts your CRM doesn't know yet. A company researches you for two weeks before anyone fills a form. Lens sees them on visit one.
Learn more
Audience Hub
Spend retargeting budget on accounts you've seen, no platform guesses
Lookalike audiences are algorithms guessing who resembles your customers. Spectacle syncs the accounts you know: real site behavior, real CRM stage, real Lens identification, straight to Meta, Google, LinkedIn, and OpenAI — where they become ABM account lists you can target or exclude. Cheaper acquisition, higher quality, and no cold spend on accounts already in pipeline.
- Cut wasted ad spend. Auto-exclude in-pipeline accounts from cold campaigns. Budget goes to net-new, not to chasing your own deals.
- Retarget on real engagement. Audiences built from site behavior and CRM stage, not platform guesses.
- Seed smarter expansion. Build lookalike seeds from your highest-LTV customers, not everyone who filled a form.
Learn more
Set up in 30 minutes. See attributed revenue within days.
Drop in the snippet, connect your CRM and ad platforms, and Spectacle starts building account timelines from day one. Your first traced deals appear as journeys complete.
Start a Free Trial
John Doe
CEO
Working with this team has transformed our business. Their attention to detail and commitment to excellence is unmatched. We saw a significant increase in our productivity and customer satisfaction.
52%
John Doe, CEO of Tech Innovations
52%
John's team at work
Integrations
Connect the stack you already run.
25+ native integrations across CRM, ads, payments, and analytics. Plus webhooks and a REST API for everything we haven't built yet — so your stack stays your stack.
Enterprise Grade Security
Security designed for modern data teams
From infrastructure to access control, Spectacle is built to keep your marketing, sales, and revenue data secure and reliable.
EU Data Residency
GDPR Compliant
Built on AWS
AES-256 + TLS 1.2+ Encryption
FAQ
How long does setup take?
30 minutes for most teams. Drop in the JavaScript snippet, connect HubSpot or Salesforce, link your ad platforms, and Stripe and CRM revenue start flowing automatically.
How is Spectacle different from GA4?
GA4 reports sessions and conversions inside fixed reporting windows. Spectacle builds one identity-stitched journey per person and account—connecting ad clicks, website visits, CRM changes and payments—so revenue that lands months after the first click still traces back to its source. Keep GA4 for content and session analysis; Spectacle adds the revenue layer.
Will Spectacle work with our long sales cycle?
Yes. There is no lookback cap: touchpoints stay on the journey for as long as the cycle runs, and earlier anonymous activity is stitched in when someone identifies through a form, login or CRM match.
Is Spectacle GDPR-compliant?
Yes. Spectacle collects first-party data on your own domain, hosts it in the EU, and ships with a data processing agreement. You stay in control of retention and deletion, and consent-based tracking setups are supported.
Which CRMs do you support natively?
HubSpot, Pipedrive, Monday, Zoho and ActiveCampaign on every paid plan, with Salesforce, Microsoft Dynamics 365 and Odoo on Scale—plus Stripe for billing revenue. Each connection syncs contacts, deals and revenue into the same journey timeline.
What if we already use HubSpot or Salesforce attribution?
Keep it. CRM attribution starts at the form fill; Spectacle adds the anonymous journey and ad costs that came before it, then reconciles the result against the same CRM deals—so both tools report one revenue number.