UTM Scout
Free UTM automator for the most popular ad networks.
UTM Scout automatically keeps new and existing campaigns updated with consistent UTM tags that follow best practices.
UTM Scout
Why, What, Who
Why
Everybody writes about managing UTMs and the unbearable task of keeping things consistent across networks and in line with best practices. Seems like a great task to automate
What
A simple tool where you can connect all your accounts of your favourite ad networks. UTM Scout (did we mention it is by Spectacle?) will automatically keep new and existing campaigns updated with consistent UTM tags that follow best practices.
Who (and why free?)
Built with love by the people at Spectacle. The UTM Scout functionality is part of our main product: Spectacle marketing attribution software. We're now making this part free for everyone as a separate product. We hope you'll love it and end up checking out our main product.
F.A.Q.
Why is it free?
It is one piece of Spectacle, our marketing attribution platform, split out and given away. Consistent UTMs are worth having whether or not you ever become a customer.
What ad networks are supported?
Google Ads, Microsoft Ads, LinkedIn Ads and Reddit Ads. TikTok Ads, X Ads and Snapchat Ads are on the way.
What UTM parameters do you set?
utm_source, utm_medium and utm_id on every network, plus utm_campaign on Microsoft, LinkedIn and Reddit, and utm_term on Google and Microsoft. The values use each network's own macros, so every click carries its real campaign and keyword ids.
How often are UTM parameters updated?
Every 30 minutes. New campaigns are tagged as they appear, and UTM parameters you already set are left alone unless you turn on overwriting.