98% of B2B website visitors never fill out a form.
They read your pricing page. They compare you to competitors. They share your content internally.
And then they leave, completely invisible to your team.
For years, B2B teams have accepted this as “just how it works.” Forms first. CRM later. Sales reacts too late.
That era is over.
Today, we’re introducing Spectacle Lens, combined with Automations. So you can see which companies are researching your product and act on that signal instantly.
Most Buying Intent Is Invisible
Modern B2B buying doesn’t start with a form fill.
It starts with:
Someone from a target account clicking a LinkedIn ad
A visit to your pricing or comparison page
Multiple people from the same company returning over several days
By the time a form is filled (if ever), sales is already late.
Marketing knows something happened. Sales knows nothing happened.
That gap is where pipeline goes to die.
Meet Spectacle Lens: Company Identification Without Forms
Spectacle Lens identifies which companies are visiting your website—without requiring a form fill.
It turns anonymous traffic into visible company-level intent, automatically.
You don’t get “John Doe from IP X.” You get: “Someone from Acme Corp is researching your product right now.”
Show: company list, visit count, last seen, pages viewed
This is the moment most teams say:
“Wait… we didn’t know they were looking at us.”
Identification Is Just the Start
Seeing companies is useful. Knowing which ones matter is what changes behavior.
With Spectacle, identified companies become audiences you can filter using real intent signals:
Pages visited (pricing, comparison, docs)
Frequency and recency
CRM traits (industry, size, target account lists)
Engagement thresholds
This is where Lens moves from “interesting” to operational.
Show: filters like “Identified by Lens” + “Visited pricing page”
Now you’re no longer asking:
“Who filled out a form?”
You’re asking:
“Who is showing buying intent right now?”
From Signal to Action: Automations
Insight without action doesn’t create pipeline.
That’s why Lens is tightly integrated with Automations.
The moment a company enters (or exits) an audience, you can trigger:
Slack alerts to sales or customer success
Webhooks to your CRM or outbound tools
Internal workflows that match your GTM motion
No waiting. No exports. No dashboards no one checks.
This is the full loop:
Anonymous visit → Identified company → Qualified audience → Sales notified In under 30 seconds.
Why This Changes the Game for B2B Teams
For Growth & Demand Gen
Finally see which companies engage with brand and awareness campaigns
Connect LinkedIn and website activity without relying on forms
Prove impact beyond last-click attribution
For Sales
Know exactly when target accounts show buying intent
Reach out while interest is high—not weeks later
Stop guessing who’s “warm”
For RevOps
Replace form-based routing with intent-based workflows
Centralize signals from ads, website, and CRM
Automate handoffs instead of managing them
Built for Privacy, Designed for Reality
Spectacle Lens identifies companies, not individuals.
No personal data
No fingerprinting
GDPR-safe by design
We’re powered by Snitcher, a leading provider of company identification technology, and designed Lens specifically for modern B2B revenue teams—not ad-tech hacks.
Get Started
If you’re running B2B marketing or sales today, your best prospects are already interacting with your content.
You just haven’t been able to see—or act on—it.
With Spectacle Lens + Automations, you can.
👉 Start using Spectacle Lens 👉 Book a demo to see it in action
From anonymous website visitor to sales opportunity in 30 seconds.