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Stay informed with product updates, company news, and insights on how to sell smarter at your company.

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Wednesday, September 3, 2025
Vincent Gaemers

What to Expect After Signing Up & Installing Your Spectacle Script

Now that your Spectacle tracking snippet is live, here’s what happens next and what you should do in the first minutes, hours, days, and weeks.

Wednesday, September 3, 2025
Vincent Gaemers

14-Day Trial of Spectacle Scale

You start a free 14‑day trial when you sign up. No card needed. You get everything that comes with the plan you pick—right away.

Sunday, March 1, 2026
Vincent Gaemers

Best Google Analytics Alternatives for SaaS: Combining Attribution & Product Behavior Tracking

Google Analytics has long been the default web analytics tool for tracking website traffic, conversions, and user behavior. However, for SaaS and subscription businesses, GA4 presents critical gaps that make it difficult to answer fundamental growth questions: Which marketing campaigns drive customers who actually stick around and generate revenue? And how do those acquisition sources connect to in-product behavior and lifetime value?

Thursday, February 5, 2026
Vincent Gaemers

The Alternative Built for Global SaaS Teams: Multi-Currency Attribution That Actually Works

When you're running paid campaigns in multiple regions, comparing performance across markets becomes impossible without automatic currency conversion.

Wednesday, February 4, 2026
Vincent Gaemers

The 7 Best Marketing Attribution Tools for SaaS with Both Self-Serve and Sales-Led Motions

When your SaaS company runs both self-serve signups and enterprise sales cycles, standard attribution tools fall short. You need a platform that can track a self-service user converting within hours while simultaneously mapping a six-month enterprise deal with multiple stakeholders across dozens of touchpoints.

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