Wednesday, September 3, 2025
Vincent Gaemers
What to Expect After Signing Up & Installing Your Spectacle Script
Now that your Spectacle tracking snippet is live, here’s what happens next and what you should do in the first minutes, hours, days, and weeks.
Wednesday, September 3, 2025
Vincent Gaemers
14-Day Trial of Spectacle Scale
You start a free 14‑day trial when you sign up. No card needed. You get everything that comes with the plan you pick—right away.
Thursday, September 11, 2025
Vincent Gaemers
UTM Campaign Tracking Guidelines for 2025
UTM parameters (“Urchin Tracking Module”) are URL tags that attribute visits and conversions to specific sources, mediums, and campaigns. Use consistent, lowercase values (e.g., utm_source=google, utm_medium=cpc, utm_campaign=spring_sale_2025). Tag only external links, leverage utm_content for variants, and analyze results by funnel stage and attribution model.