HockeyStack is a B2B Revenue Data Platform that unifies marketing, product, and sales data across the entire customer lifecycle. It's designed to serve as a Single Source of Truth for Go-To-Market and Revenue Operations teams, connecting in-product behavior directly to commercial outcomes like upsells, churn, and expansion.
Key Benefits of HockeyStack
Full lifecycle attribution Provides multi-touch attribution across the complete customer journey, from first touch to expansion revenue. Bridges Product-Led Growth (PLG) and sales-led motions by tracking how product usage influences deals.
No-code dashboard builder Setting up HockeyStack is straightforward due to its no-code interface. Users can create customizable dashboards tailored to their team's needs without deep technical background.
Product + revenue analytics combined Unlike pure attribution tools, HockeyStack connects product analytics with revenue data. You can identify which blog posts bring the most signups, expansions, and MRR, then create content around those topics.
Strong integrations Integrates with Salesforce, HubSpot CRM, Pipedrive, Google Ads, LinkedIn, Marketo, Mailchimp, Intercom, and more through APIs, SDKs, and real-time data syncs.
Limitations of HockeyStack
Steep learning curve The learning curve can be significant at first. It takes time to understand how everything connects and how to structure reports that work for your team.
High pricing The Growth plan starts at $1,399/month, which includes 10k monthly tracked users and 10 seats. Custom plans for larger needs require contacting sales. This makes HockeyStack less accessible for smaller teams or those with limited budgets.
UI complexity Some users find HockeyStack marginally unintuitive and relatively unrefined. Structuring reports in a way that works for your team requires patience.
Static dashboards Some reviews note that KPI dashboards show what happened but not why or what to do next, with limited real-time data drill-down capabilities.
Top 5 HockeyStack Alternatives in 2025
If HockeyStack doesn't fully meet your needs, consider these alternatives:
Spectacle – Best for B2B teams wanting multi-touch attribution, customer journey mapping and audience activation features with easier setup and lower pricing.
Dreamdata – Strong customer journey mapping with audience activation features for enterprise teams.
Factors.ai – AI-powered account intelligence with visitor identification and scoring.
Adobe Marketo Measure (Bizible) – Enterprise-grade attribution for Salesforce and Dynamics environments.
CaliberMind – B2B marketing analytics with attribution and funnel optimization.
1. Spectacle
Spectacle is a multi-touch attribution and marketing analytics platform built for B2B teams who need to close the attribution loop, connecting LinkedIn ad impressions to website visits to CRM pipeline to closed revenue.
Closing the Attribution Loop
Here's what makes Spectacle different: it connects LinkedIn marketing data to actual company behavior across three sources that most tools can't tie together.
Spectacle syncs with LinkedIn's Marketing Intelligence API to pull in ad spend, impressions, and engagements. Then it connects that data to domains identified through:
CRM sync
: Companies already in your HubSpot or Salesforce
Lens identification
: Companies visiting your website that aren't in your CRM yet
This creates attribution across three scenarios most tools miss:
In CRM, on website
: A known account sees your LinkedIn ad, later visits via Google, converts. Spectacle connects the LinkedIn impression to the eventual deal.
Not in CRM, on website
: An unknown company sees LinkedIn impressions. Weeks later, Lens identifies them when they visit your pricing page. They eventually become a lead. Spectacle attributes back to those early impressions.
Full journey reconstruction
: The first website visit might come from a Google Ad weeks after a LinkedIn impression—Spectacle connects the dots across channels and time.
Most attribution tools only track what's in your CRM, or only track direct clicks. Spectacle sees the bigger picture.
LinkedIn Marketing Intelligence
Spectacle pulls real data from LinkedIn's Marketing Intelligence API:
Ad spend imported and attributed to pipeline
Impressions and engagements tracked at the company level
LinkedIn ad views appear in customer journey timelines
Connect LinkedIn activity to companies identified via Lens or CRM
This isn't just UTM tracking. When a company sees your LinkedIn ads and later shows up on your website via a branded Google search, Spectacle connects those events.
Three-Way Attribution
Spectacle's real power is connecting:
CRM data
— pipeline, opportunities, closed revenue from HubSpot/Salesforce
Website identification
— Lens reveals which companies are browsing, even pre-form-fill
Ad platform intelligence
— LinkedIn impressions, Google clicks, spend data
The result: you can attribute a closed deal back to LinkedIn impressions that happened before the company was ever in your CRM, because Lens identified them on-site and connected the journey.
Pros of Spectacle:
Closes the loop: LinkedIn impressions → website identification → CRM → revenue
Lens company identification reveals which companies are on your site (in CRM or not)
LinkedIn Marketing Intelligence API integration with spend and impression data
Attributes through to closed revenue in CRM (HubSpot, Salesforce)
Connects Stripe/Chargebee revenue to campaigns
Multi-touch models (U-shaped, W-shaped, linear, custom)
Fast setup—no months-long data collection period
More accessible pricing than HockeyStack's $1,399/month starting point
EU-based, GDPR compliant
Sign up to enjoy a free 30-day trial of Spectacle, or book a demo today!
Cons:
Best suited for B2B teams ready to run coordinated ABM
Less suited for ecommerce or B2C brands
No Shopify integration
2. Dreamdata
Dreamdata is a B2B activation and attribution platform that provides comprehensive customer journey mapping. It helps B2B marketing teams orchestrate smarter GTM plays and measure how efforts impact revenue.
The platform offers interactive visualizations that map every touchpoint in the buying process and shows how prospects move from awareness to purchase. It also includes audience activation features to sync high-intent audiences to ad platforms.
Pros:
Complete B2B customer journey visualization
Flexible custom attribution models
Audience activation and ad platform syncing
Strong enterprise features
Free tier available for basic features
Cons:
Several weeks to months before useful data is available—Dreamdata collects its own tracking so value takes time
Steep learning curve cited 26 times on G2, described as "rather steep in the first 1-2 months"
Missing features and limited reporting cited 22 times on G2—"users wish reports could be more customizable"
Interface described as "overwhelming" and "challenging to navigate" (11 mentions on G2)
Premium pricing starting at $750/month, with enterprise features requiring custom pricing
👉 Dreamdata is a strong choice for enterprise teams who can wait for data to accumulate and want comprehensive journey mapping. However, it lacks the tight LinkedIn Ads integration and real-time company identification that Spectacle provides. If you need the full ABM loop from target list to closed deal, Spectacle delivers faster.
3. Factors.ai
Factors is an AI-powered account intelligence solution built for B2B teams. It provides visitor identification with up to 75%+ accuracy using waterfall enrichment from multiple data sources (Clearbit, 6sense, Demandbase), plus contact enrichment via integrations with Apollo, ZoomInfo, and Clay.
Key features include CRM sync, account scoring based on ICP fit, funnel stage, and engagement intensity, plus workflow automations for sales and marketing alignment.
Pros:
Strong visitor identification (75%+ accuracy)
Account scoring and prioritization
Multiple enrichment integrations
Good for ABM strategies
Workflow automations
Cons:
LinkedIn ad impression timing can be inaccurate—G2 reviewers note it's "tricky to understand whether a visitor first saw the ad on LinkedIn and then searched on Google, or vice versa"
Better suited for mid-to-large scale B2B operations; smaller teams may not get enough value relative to cost (per G2)
More focused on account intelligence than deep attribution modeling
👉 Factors.ai is best for teams prioritizing account identification and scoring. However, it doesn't close the loop back to ad platforms like Spectacle does. If you want to both identify accounts AND attribute their journey back to specific LinkedIn campaigns with full revenue attribution, Spectacle handles the complete workflow.
4. Adobe Marketo Measure (Bizible)
Marketo Measure, formerly Bizible, is an enterprise-grade B2B attribution platform that helps marketers measure campaign, channel, and content impact on pipeline, revenue, and ROI.
Built primarily for Salesforce and Microsoft Dynamics, it offers deep integration with these CRM platforms and is part of the broader Adobe Marketing ecosystem.
Pros:
Deep Salesforce and Dynamics integration
Enterprise-scale capabilities
Comprehensive touchpoint tracking
Part of Adobe ecosystem (works with Marketo, Adobe Analytics)
Established market leader
Cons:
Not plug-and-play—G2 reviewers call implementation slow with ongoing attention required to keep it stable
"Support has been described as horrible" with "hours and hours of configuration" needed (per G2/Capterra)
App described as "very slow and sometimes unresponsive" by users
Browser-level tracking struggles with privacy restrictions—touchpoints disappearing, journeys not stitching
LinkedIn tracking only captures performance after form submission, not pre-conversion company engagement (per Fibbler)
ROI reporting requires ongoing manual uploads
👉 Marketo Measure is right for large enterprises already invested in the Adobe or Salesforce ecosystem who need deep CRM integration. However, it lacks the ABM activation features (audience syncing to LinkedIn, company identification) that Spectacle provides. For teams running ABM without enterprise budgets, Spectacle offers the complete loop at a fraction of the cost.
5. CaliberMind
CaliberMind is a B2B marketing analytics platform that combines attribution with funnel optimization. It helps marketing teams understand which campaigns and channels drive pipeline and revenue.
The platform focuses on connecting marketing data to revenue outcomes and providing actionable insights for optimization.
Pros:
Marketing-focused attribution
Funnel optimization features
Revenue-centric reporting
Good data visualization
Cons:
No real-time updates—G2 reviewers note "sync occurs overnight" only
Data export limitations—can't bulk export, requires building lists (sometimes with SQL), limited row counts
UI described as "overwhelming and confusing" for new users on G2
Limited customization for user roles and permissions
Reporting may not meet needs long-term—some G2 users note limitations for more advanced use cases
👉 CaliberMind is suitable for marketing teams focused on funnel optimization alongside attribution. However, it doesn't offer the same LinkedIn Ads depth or company identification (Lens) that Spectacle provides. For B2B teams running ABM with LinkedIn as a primary channel, Spectacle is purpose-built for that workflow.
How to Choose the Right HockeyStack Alternative
Define Your Attribution Needs
Consider whether you need product analytics combined with marketing attribution (HockeyStack's strength) or if pure marketing attribution is sufficient. If you're running a PLG motion with significant in-product behavior, you may need that combination. If you're primarily doing demand gen and paid acquisition, a focused attribution tool like Spectacle may deliver faster value.
More importantly, ask yourself: can your current tool close the attribution loop? The question isn't just "can it track clicks?"—it's whether you can:
Connect LinkedIn ad impressions (not just clicks) to company behavior
Identify companies on your site that aren't in your CRM yet
Attribute deals back to the LinkedIn impressions that started the journey
See the full path when someone sees a LinkedIn ad, later Googles you, and becomes a customer
Most tools only see clicks or only track CRM contacts. Spectacle connects the dots across ad platforms, website visits (via Lens), and CRM pipeline.
Evaluate Budget and Team Size
HockeyStack's $1,399/month starting price puts it out of reach for many smaller teams. Spectacle offers more accessible pricing with similar attribution capabilities, making it a better fit for teams that don't need product analytics integration.
Consider Time to Value
Look at how quickly you can get actionable insights:
Spectacle
delivers insights quickly with plug-and-play integrations
Dreamdata
requires weeks to months of data collection
HockeyStack
can be live in under 2 weeks but has a learning curve
Key Features to Compare
When evaluating HockeyStack alternatives:
Full attribution loop
— Can you connect LinkedIn impressions to website visits to CRM deals?
Company identification
— Can you see which companies visit your site before they fill out a form?
LinkedIn depth
— Does it pull spend, impressions, and engagements from the Marketing Intelligence API?
Attribution models
— Spectacle supports U-shaped, W-shaped, linear, and custom weights
CRM attribution
— Does it follow the journey through to closed/won in Salesforce or HubSpot?
Revenue connection
— Does it integrate with Stripe/billing to show true customer value?
Time to value
— How quickly can you get actionable insights?
Pricing
— HockeyStack starts at $1,399/month. Can you get similar value for less?
Test Before You Commit
Use free trials or demos to explore each platform. Pay attention to:
How long it takes to get meaningful data
Whether the dashboards answer your specific questions
How easy it is to build custom reports
Quality of customer support during evaluation
Switch to Spectacle for Better Marketing Attribution
If you find HockeyStack too expensive, too complex, or missing the ABM activation features you need, Spectacle is the alternative built for teams who want to close the loop.
What Spectacle does that HockeyStack doesn't:
LinkedIn Marketing Intelligence
— pulls spend, impressions, and engagements directly from LinkedIn's API, not just UTM tracking
Lens company identification
— reveals which companies are browsing your site, even if they're not in your CRM yet
Three-way attribution
— connects CRM data + website identification + ad platform intelligence in one view
Impression-to-deal attribution
— see when a closed deal started with LinkedIn impressions weeks before the first click
Fast time to value
— no steep learning curve or months of setup
Accessible pricing
— for teams that can't justify $1,399/month
Spectacle supports multi-touch attribution models including U-shaped, W-shaped, linear, and custom weights. Combined with server-side tracking and conversion APIs, you get accurate data that actually helps you optimize.
The result: you know which ABM campaigns are generating pipeline, which accounts are showing intent, and where to focus your budget for maximum revenue impact.
Sign up for free or book a demo right now!
FAQs About HockeyStack Alternatives
What is the best HockeyStack alternative? For B2B teams, Spectacle is the top alternative because it closes the attribution loop that most tools miss. It connects LinkedIn impressions (via Marketing Intelligence API) to companies on your site (via Lens) to CRM pipeline and revenue—even when the first website visit comes from a Google Ad weeks after the LinkedIn impression. Unlike HockeyStack's $1,399/month price tag, Spectacle offers accessible pricing.
Why do you need a HockeyStack alternative? You may need a HockeyStack alternative if: the pricing is too high for your budget, you don't need product analytics integration, the learning curve is too steep, you want faster time to value, or you need tighter LinkedIn Ads integration with company identification built in.
Who competes with HockeyStack? HockeyStack competes with tools like Spectacle, Dreamdata, Factors.ai, Adobe Marketo Measure (Bizible), and CaliberMind. Spectacle is the strongest alternative for teams focused on full-funnel ABM with LinkedIn as a primary channel.
How much does HockeyStack cost? HockeyStack's Growth plan starts at $1,399/month for 10k monthly tracked users and 10 seats. Custom plans for larger needs require contacting sales. Some sources indicate pricing may start from $599/month depending on features.
Can Spectacle identify companies visiting my website? Yes. Spectacle's Lens feature identifies companies visiting your site, even if they don't fill out a form. This is especially powerful when combined with ABM—you can see when target accounts from your LinkedIn campaigns are actively browsing your pricing or product pages, then retarget them with BOFU campaigns.