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Stay informed with product updates, company news, and insights on how to sell smarter at your company.

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Tuesday, August 26, 2025
Vincent Gaemers

RedTrack Review 2025: Features, Pros, Cons, and Best Alternatives

Looking for the best RedTrack alternatives in 2025? While RedTrack offers centralized ad tracking and automation, it has clear limitations — from a steep learning curve to limited multi-touch attribution. The good news is that several platforms now provide more accurate marketing analytics, stronger integrations, and easier-to-use dashboards.

Thursday, August 21, 2025
Vincent Gaemers

Connect Your CRM to Spectacle - Complete Marketing Attribution

Your CRM holds the most valuable data in your business: which prospects convert, what deals close, and how much revenue each customer generates. But without connecting CRM data to marketing attribution, you're missing the full picture of what drives growth.

Tuesday, September 16, 2025
Vincent Gaemers

Safari Broke GCLID. Google’s Fixes, Session Attributes, and What Spectacle Is Doing About It

Safari’s privacy changes broke GCLID tracking. Google’s fixes with GBRAID, WBRAID, and session_attributes are finally landing. Here’s what we learned, the conflicts we saw, and how Spectacle now captures cleaner conversion data for better ad performance.

Monday, August 11, 2025
Vincent Gaemers

Cohort-Aligned Revenue: The Attribution Model That Changes Everything

Your Q1 campaigns might be driving Q4 revenue, but you're giving all the credit to Q4 retargeting. Learn why cohort-aligned attribution is the framework that finally shows which marketing activities actually create pipeline - not just which ones happen to be there at the end.

Thursday, July 10, 2025
Vincent Gaemers

Google Tag Gateway: How It Supercharges Spectacle Performance

Google Tag Gateway: How It Supercharges Spectacle Performance Google's new first-party tracking feature makes Spectacle even more powerful.

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