Monday, August 11, 2025
Vincent Gaemers
Cohort-Aligned Revenue: The Attribution Model That Changes Everything
Your Q1 campaigns might be driving Q4 revenue, but you're giving all the credit to Q4 retargeting. Learn why cohort-aligned attribution is the framework that finally shows which marketing activities actually create pipeline - not just which ones happen to be there at the end.
Thursday, July 10, 2025
Vincent Gaemers
Google Tag Gateway: How It Supercharges Spectacle Performance
Google Tag Gateway: How It Supercharges Spectacle Performance Google's new first-party tracking feature makes Spectacle even more powerful.
Wednesday, July 9, 2025
Vincent Gaemers
Why We Built Attribution Software, Not Another Analytics Tool
While building Spectacle, we had a moment of clarity that changed everything. We realized we weren't competing with attribution tools at all. We were competing with the spreadsheet-and-prayer approach that most B2B marketers had resigned themselves to.