Introducing Google Tag Manager for Spectacle
Set up complete B2B attribution tracking without engineering resources.
What We've Built
Spectacle's Google Tag Manager integration is now available. Our GTM template provides complete attribution tracking for B2B marketing teams—page views, form submissions, revenue events, and user identification—all configurable through GTM's interface.
No developer involvement required. No implementation delays. see the docs.
Why This Matters for B2B Attribution
Most attribution tools require custom tracking implementation for each campaign, landing page, or conversion event. This creates bottlenecks: marketing teams wait for engineering resources whilst campaigns run untracked.
Our GTM template eliminates this dependency. Configure attribution tracking as quickly as you can set up conversion goals—but with the depth needed for complex B2B customer journeys.
What You Can Track Immediately
Automatic page tracking that captures UTM parameters, referrer data, and device information across your entire site
Smart form submission tracking that identifies leads by email and creates conversion events automatically
Revenue attribution with currency handling and ROAS calculations built-in
User identification the moment visitors become known contacts
Organisation-level tracking for account-based marketing attribution
How the Template Works
The Spectacle GTM template isn't just a tracking snippet—it's a complete attribution system optimised for B2B workflows.
Intelligent Defaults
Auto-tracking forms: Detects email addresses in form submissions and creates both identification and conversion events automatically
UTM preservation: Maintains campaign attribution across sessions and user interactions
Revenue normalisation: Handles multiple currencies and formats revenue data for accurate ROAS reporting
Cross-domain tracking: Maintains attribution consistency across your marketing ecosystem
Four Tracking Methods in One Template
Page Method: Automatic page view tracking with complete attribution context Identify Method: User identification with custom traits and properties Track Method: Custom event tracking with revenue and conversion data Group Method: Organisation association for account-based attribution
Implementation: 15 Minutes, No Code
Download the template from your Spectacle workspace settings, import into GTM, configure your workspace ID, and publish. Attribution data flows immediately.
What gets set up automatically:
Complete visitor journey tracking
Form submission conversion events
Revenue attribution with ROAS calculations
User identification and organisation mapping
Advanced configuration available for:
Custom event tracking for specific business actions
Revenue events with multi-currency support
Organisation-level attribution for complex B2B sales cycles
Debug mode for implementation validation
Built for Marketing Team Independence
This integration reflects how modern B2B marketing operates: rapid campaign iteration, multiple landing pages, and attribution requirements that change faster than engineering sprint cycles.
Marketing teams can now implement, test, and optimise attribution tracking at the pace their campaigns require.
Real Impact on Campaign Operations
Launch new campaigns with complete attribution tracking configured in minutes, not sprint cycles
Track custom conversion events for product trials, demo bookings, or content downloads without development tickets
Iterate attribution models based on campaign performance without technical dependencies
Scale tracking across properties using GTM's built-in deployment and version control
What's Next
Hubspot Integrations, automated audience syncing to advertising platforms, and webhooks to send to your Slack or MS Teams!
Ready to implement attribution tracking at marketing speed?
[Download GTM Template →] [View Implementation Guide →]
Attribution tracking that moves as quickly as your campaigns.