Stripe Conversions Marketing Attribution: Connect Campaigns to Revenue
Connect marketing campaigns directly to actual revenue with Spectacle's Stripe conversion integration. Stop measuring conversions—start measuring payments.
Server-Side Tracking for European Attribution: A Technical Necessity
Server-Side Tracking for European Attribution: A Technical Necessity Browser privacy protections in Europe have fundamentally changed the requirements for accurate marketing attribution.
Reddit UTM tracking automation for better attribution
Reddit has become a serious channel for SaaS and B2B marketers. The problem is that attribution is messy. Reddit’s default analytics are basic, and manually tagging every ad or promoted post with UTM parameters is error-prone. Miss one tag, and your funnel data is broken.
Release Notes: Meta Conversion API Sync
We're excited to announce enhanced server-side tracking capabilities for Meta Ads through our new Conversion API integration.
Spectacle's Tracking Proxy: Why First-Party Attribution Matters
Ad blockers block third-party tracking. Corporate firewalls filter analytics requests. Privacy browsers restrict cross-site scripts. Spectacle's tracking proxy solves this by routing all tracking through your own domain instead of ours.