Introducing HubSpot Integration for Spectacle
Connect your CRM to complete attribution tracking from first touch to closed revenue.
What We've Built
Spectacle now integrates directly with HubSpot, automatically transforming your CRM activities into attribution events. When contacts progress through lifecycle stages or deals advance through your pipeline, these activities become part of your attribution story.
Your sales funnel data flows into Spectacle automatically—no manual event configuration required.
Complete Customer Journey Attribution
Traditional attribution stops at form submission or initial conversion. B2B revenue happens months later, after lifecycle progression, deal advancement, and often multiple stakeholders.
Our HubSpot integration bridges this gap. That LinkedIn campaign didn't just generate a lead—it generated a contact who became an MQL, progressed to SQL, and closed a $25K deal. Every touchpoint receives appropriate attribution credit.
Automatic Event Generation
Contact lifecycle tracking: Subscriber → Lead → MQL → SQL → Opportunity → Customer → Evangelist
Deal progression events: Created → Appointment → Qualified → Presentation → Decision maker → Contract → Won/Lost
Company association: Account-based attribution when multiple contacts from the same organisation engage with your marketing
Custom Property syncs: Select fields you want to sync from any of the aforementioned objects to create custom filters based on your CRM properties.
How the Integration Works
One-click connection: Authorise Spectacle to read your HubSpot data from your workspace settings. We pull CRM context into attribution—nothing gets written back to HubSpot.
Smart identity resolution: Spectacle matches HubSpot contacts to your existing attribution data using email addresses, custom user IDs, or HubSpot contact IDs automatically.
Real-time event streaming: Lifecycle changes and deal progression become attribution events immediately, connecting your marketing activities to sales outcomes.
Account-Based Attribution
When multiple contacts from the same company interact with your campaigns, Spectacle groups their activities for complete buying committee attribution.
A contact from Acme Corp downloads your whitepaper, their colleague attends your webinar, and their manager books a demo. The eventual deal gets attributed to all three marketing touchpoints appropriately.
Enhanced Attribution Metrics
Lifecycle conversion rates by marketing source and campaign
Improve Deal velocity in Hubspot you can track how improved deal velocity impacts your funnel.
Revenue attribution connected to actual closed deals rather than initial conversions
Pipeline influence measurement across your entire customer acquisition process
From Lead Metrics to Revenue Metrics
Previous view: "Google Ads generated 150 leads this month"
Enhanced view: "Google Ads generated 150 leads, 45 became MQLs, 12 progressed to opportunities, 3 closed for $78K revenue"
Previous view: "LinkedIn campaigns cost $50 per lead"
Enhanced view: "LinkedIn campaigns generate leads with 40% MQL progression rate and $2,500 average deal value"
Implementation
Connect your account: Navigate to Settings → Integrations → HubSpot and authorise the connection
Configure identification: Optionally map custom user ID and company ID fields for enhanced tracking precision
Automatic data flow: HubSpot events appear in your attribution timeline immediately upon connection
Enhanced reporting: Use lifecycle and deal progression events to optimise marketing spend allocation
Built for B2B Sales Cycles
This integration reflects actual B2B marketing reality: complex buying committees, extended sales cycles, and attribution across multiple stakeholders and touchpoints.
Spectacle now tracks the complete customer journey automatically, providing attribution that matches your sales process rather than forcing your attribution to fit simplified conversion models.
Ready to connect your sales funnel to marketing attribution?
[Enable HubSpot Integration →] [View Setup Documentation →]
Attribution that follows your prospects from first touch to revenue.