Connect your sales funnel to your marketing data — automatically.
Sales teams run on Pipedrive. Marketing teams run on data. Now they can finally speak the same language.
With Spectacle’s new Pipedrive integration, you can see exactly how marketing touchpoints lead to pipeline, deal progression, and revenue in real time. No spreadsheets. No exports. Just clean attribution straight from your CRM.
How it works
Once connected, Spectacle automatically listens to Pipedrive activity and turns it into live attribution events:
Person created or updated → logged as new contact activity
Organization created → captured as a company-level event
Deal created or moved through stages → mapped to your customer journey
Every event links back to your campaigns and touchpoints inside Spectacle. That means you can see which ads, emails, or pages actually contributed to each deal stage not just the first click.
What you get
Full-funnel visibility: Follow every lead from first ad to closed deal.
ABM clarity: Attribute marketing to companies, not just contacts.
ROI you can prove: Show which channels generate the most qualified pipeline.
Zero setup pain: Connect Pipedrive once, choose your fields, and Spectacle does the rest.
Why it matters
Marketers often lose sight once a lead hits CRM. With this integration, that gap disappears. You’ll know which campaigns drive real opportunities and which ones waste spend.
Whether you’re tracking deal velocity, conversion rates, or LTV, Spectacle brings your marketing and sales data into one view. It’s attribution made for revenue teams, not dashboards.
Get started
Connect Pipedrive from your Spectacle workspace settings. Choose your person and company ID fields, sync any custom properties, and you’re live.
Ready to see the full journey? Connect Pipedrive to Spectacle →