Reddit has become a serious channel for SaaS and B2B marketers. The problem is that attribution is messy. Reddit’s default analytics are basic, and manually tagging every ad or promoted post with UTM parameters is error-prone. Miss one tag, and your funnel data is broken.
Spectacle fixes that. When you connect your Reddit Ads account to Spectacle, we automatically configure the right UTM tags on every campaign, ad group, and post. No more spreadsheets of links, no more “who forgot to add utm_campaign?”. Just clean, consistent data flowing into your attribution reports.
How it works
As soon as you authorise Reddit Ads inside Spectacle, we apply a standardised set of tracking parameters across your posts:
"reddit_ads": {
"utm_id": "{{CAMPAIGN_ID}}",
"sp_pl": "{{POST_ID}}",
"sp_agi": "{{ADGROUP_ID}}",
"sp_ai": "{{AD_ID}}",
"sp_n": "reddit_ads"
}
Here’s what that means:
utm_id= the campaign ID from Redditsp_pl= the unique post IDsp_agi= the ad group IDsp_ai= the ad creative IDsp_n= a fixed label for the network (reddit_ads)
Every click from Reddit now arrives with these parameters attached. Spectacle ingests them, matches them to conversions, and gives you a clean breakdown of performance.
What you can do with it
With these fields in place, you can:
Slice results by campaign, ad group, or even individual posts
Compare creative performance across different communities or targeting sets
Attribute sign-ups, demo bookings, or pricing page visits directly back to the Reddit ads that drove them
See Reddit side-by-side with your other paid channels in Spectacle’s attribution reports
This isn’t just tidy data, it’s actionable. You’ll know whether a specific post in r/SaaS drove high-LTV signups, or whether your campaign in r/Entrepreneur only produced top-funnel noise.
No manual setup required
The best part: you don’t lift a finger. Connect Reddit Ads once, and Spectacle handles the tagging forever. Every new post or ad inherits the UTM scheme automatically.
That means fewer broken links, fewer data gaps, and much more confidence when you present results. Instead of wasting time fixing tags, you can focus on what matters: scaling the posts and creatives that bring in customers.
Get started
If you already run Reddit Ads, connect your account in Spectacle today. Within minutes, you’ll see your campaigns flowing into the dashboard, complete with attribution to real revenue.
No more guessing, no more messy UTMs—just clear answers about how Reddit fits into your growth.