Want to see which marketing channels actually drive revenue? Proper website tracking is the first step. Google Tag Manager makes it simple to set up Spectacle tracking without touching your website code.
Why Use Google Tag Manager?
Google Tag Manager lets you add tracking to your website through a simple interface. No developer needed.
Benefits:
Make tracking changes without updating your website
Test everything before it goes live
Manage all your tracking in one place
Easy to maintain as your business grows
What You'll Track
Focus on three essential things:
Page visits
- See where people go on your site
Form submissions
- Know when visitors become leads
Important button clicks
- Track high-intent actions
Step 1: Set Up Page Tracking
Track every page visit to see the complete customer journey.
Create a Page View Tag
In Google Tag Manager, click
Tags
then
New
Choose
Custom HTML
as your tag type
Add your Spectacle page tracking code
Name it "Spectacle - Page Views"
Set the trigger to
All Pages
This tag will fire every time someone visits any page on your website.
Why track all pages? Even your About Us or FAQ pages can be part of someone's buying journey. Track everything to get the full picture.
Step 2: Track Form Submissions
Forms turn anonymous visitors into known leads. Track every form submission as an "identify" event.
Set Up Form Tracking
Create a new
Custom HTML
tag
Add your Spectacle identify tracking code
Name it "Spectacle - Form Submissions"
Create a
Form Submission
trigger
Set it to fire on
All Forms
Forms to Track
Contact forms
Demo requests
Newsletter signups
Free trial forms
Download forms
When someone fills out a form, Spectacle will connect their previous anonymous browsing to their actual identity.
Step 3: Track High-Intent Button Clicks
Not every click matters. Focus on buttons that show someone is seriously interested.
Important Buttons to Track
Pricing Page Visits
Track when someone visits your pricing page
Create a Page View trigger for pages containing "/pricing"
Contact Us Clicks
Track clicks on "Contact Us" buttons
Use a Click trigger for buttons with "Contact" text
Demo or Sales Clicks
Track "Book Demo" or "Talk to Sales" clicks
Set up Click triggers for these specific buttons
Setting Up Click Tracking
Create a new Custom HTML tag with your Spectacle tracking code
Choose Click - All Elements as your trigger type
Configure when it fires:
Specific button text
CSS classes like
.contact-buttonLinks to important pages
Step 4: Test Everything
Always test before publishing your tracking.
Use Preview Mode
Click Preview in Google Tag Manager
Visit your website in the same browser
Check that your tags fire correctly:
Page tag fires on every page
Form tag fires when you submit forms
Button tags fire when you click tracked buttons
Check Your Spectacle Dashboard
Log into Spectacle
Look for live events coming through
Test actions on your site and confirm they appear
Keep It Simple
Start small Begin with page views, forms, and key button clicks. Add more tracking later if needed.
Use clear names Name your events clearly like "Clicked Contact Button" or "Visited Pricing Page."
Don't track everything Too much tracking creates noise. Focus on actions that show real interest.
Test when you make changes Update your website? Test your tracking to make sure it still works.
What You'll See
With this basic setup, you'll get:
Complete visitor journeys
- See every page someone visits before they convert
Lead identification
- Connect anonymous traffic to real people
Intent signals
- Spot hot leads based on their behavior
Channel attribution
- Know which marketing actually drives customers
Common Issues
Tags not working? Make sure Google Tag Manager is installed on every page of your website.
Missing form data? Check that your forms have proper field names and submit correctly.
Seeing duplicate events? You might have multiple tracking tags firing. Remove duplicates.
What's Next?
Once your basic tracking works, you can add:
Product-specific page tracking
Purchase and revenue tracking
Cross-domain tracking for multiple websites
Ready to see real attribution data? With Spectacle and Google Tag Manager working together, you'll finally know which marketing channels actually drive revenue.