Blog

What’s happening at Spectacle.

Stay informed with product updates, company news, and insights on how to sell smarter at your company.

RSS Feed
Tuesday, August 19, 2025
Vincent Gaemers

Offline conversions in Google Ads from ActiveCampaign through Spectacle

Send closed-won deals and key milestones from ActiveCampaign to Google Ads as conversions. Spectacle automates GCLID capture, matching, and Enhanced Conversions. No files. No code.

Tuesday, August 19, 2025
Vincent Gaemers

ActiveCampaign + Google Ads for B2B: close the attribution gap with Spectacle

Connect ActiveCampaign to Google Ads through Spectacle. Track contacts and deals back to the right campaign and keyword. Sync smart audiences. Optimise on real revenue

Wednesday, July 30, 2025
Vincent Gaemers

Upsell Smart: Turn HubSpot Lifecycle Events into Google Ads Conversions

Landing a new logo is great; expanding it is cheaper and faster. Yet many B2B teams use the same blanket nurturing for every customer tier. By syncing HubSpot customer data with Spectacle behaviour tracking, you can surface accounts that are quietly signalling “we want more.”

Wednesday, July 9, 2025
Vincent Gaemers

High‑Intent Enterprise Audiences: Turn HubSpot Data into Pipeline

Discover how connecting HubSpot to Spectacle enables sophisticated audience segmentation that combines firmographic data with website engagement patterns. Build audiences like "enterprise prospects showing purchase intent" or "existing customers ripe for expansion."

Wednesday, July 9, 2025
Vincent Gaemers

Spectacle and Hubspot: Revenue Attribution That Goes Beyond the Lead

Most attribution tools tell you which campaigns generate leads, but stop counting when prospects convert. Real B2B attribution follows the complete journey from first touch to closed revenue. When you connect HubSpot to Spectacle, your CRM becomes part of your attribution engine.