What to Expect After Signing Up & Installing Your Spectacle Script
Now that your Spectacle tracking snippet is live, here’s what happens next and what you should do in the first minutes, hours, days, and weeks.
First Minutes
What to Expect from Spectacle
Script confirmation: Spectacle is active and tracking on your site.
Data collection begins: Early events (pageviews, UTMs, forms) start flowing into your workspace.
Ad Spend will start to appear as we take these in through API's.
Your Next Steps (Important)
Check account settings: Confirm integrations (CRM, Stripe, Ads) are set up correctly.
Update compliance: Make sure your Privacy Policy and Cookie Banner reflect tracking.
Did You Remember To...
Add your domain to trusted cookie settings?
Double-check consent mode if operating in the EU?
First Hour
What to Expect from Spectacle
First events appear: You’ll see visitors, UTMs, and sessions starting to show in reports.
Revenue-ready tracking: Spectacle begins listening for pageviews, conversions and payment events.
Your Next Steps (Important)
Connect your CRM (HubSpot, ActiveCampaign, others): Ensure leads and deals sync correctly.
Review data filters: Exclude low-value pages (like careers) from attribution.
Set up first conversion events: Pick key actions such as demo requests or trial sign-ups.
In-App
Set up onboarding events: Pick key actions such as Workspace Created, Teammates invited etc.
Did You Remember To...
Enable Google Ads Enhanced Conversions or Meta CAPI sync?
Check that your UTM structure is consistent?
First Day
What to Expect from Spectacle
Attribution in action: Campaigns and channels start to appear in multi-touch reports.
Journey stitching: Sessions are tied together, so you see complete customer paths.
Your Next Steps
Connect your ad platforms (Google Ads, Meta, LinkedIn): Unlock conversion API syncing.
Invite teammates: Seats are free—give Sales, Marketing, and Support visibility.
Test revenue sync: If you use Stripe: confirm payment events flow into Spectacle.
Did You Remember To...
Share first insights with your team?
Check trial settings and limits?
Set baseline metrics for CAC and LTV?
First Week
What to Expect from Spectacle
Real data patterns: See which campaigns drive trials, leads, or paying customers.
Audience readiness: Segments begin forming for retargeting and exclusions.
Your Next Steps
Refine attribution model: Try first-touch, last-touch, or multi-touch views.
Activate audiences: Sync churned customers as exclusions or high-LTV customers as lookalikes.
Review CRM workflows: Ensure leads from campaigns are routing to the right owners.
Did you remember to:
Review lead scoring rules in your CRM?
Document campaign learnings for your team?
First Month
What to Expect from Spectacle
LTV-driven insights: Your dashboard now shows early revenue patterns and CAC vs Revenue.
Closed-loop reporting: Marketing, sales, and finance data are tied together.
Your Next Steps
Optimise campaigns: Reallocate spend from low-LTV channels to winners.
Share results: Use Spectacle reports in weekly marketing meetings to prove ROI.
Prepare for scaling: Expand to more ad platforms or advanced segment syncs.
Did You Remember To...
Review which reports matter most to your exec team?
Set up recurring dashboards for your weekly meeting?
Align marketing and finance on definitions of CAC, LTV, and ROI?