Thursday, July 10, 2025

Spectacle's Tracking Proxy: Why First-Party Attribution Matters

Vincent Gaemers

Route all attribution tracking through your own domain for complete data capture.

Modern ad blockers kill third-party tracking. Corporate firewalls block analytics requests. Privacy browsers restrict cross-site functionality.

Spectacle's Tracking Proxy solves this by routing all tracking through your domain instead of ours.

What Spectacle's Tracking Proxy Does

Instead of loading Spectacle from api.spectaclehq.com, your tracking runs from tracking.yourdomain.com.

To browsers, this looks like first-party functionality. No blocking. No filtering. Complete data capture for accurate attribution.

Why This Transforms Your Attribution

Eliminates data loss: Ad blockers can't distinguish Spectacle tracking from your site's core functionality.

Captures complete customer journeys: Full session data enables accurate multi-touch attribution across every touchpoint.

Improves audience quality: Precise tracking data creates higher-quality segments for ad platform syncing.

Enhances privacy compliance: First-party data collection with proper consent aligns with GDPR requirements.

Setting Up Tracking Proxy

Step 1: Enable the feature

  • Navigate to workspace settings → Tracking

  • Enable "Tracking Proxy"

  • Note your generated subdomain (e.g., abc123.yourdomain.com)

Step 2: Configure DNS

  • Access your domain registrar

  • Create NS records for your subdomain pointing to Spectacle's nameservers

  • Allow 24-48 hours for DNS propagation

Step 3: Update tracking code Replace your existing Spectacle snippet with the updated first-party version from your dashboard.

Real Impact on Your Attribution Data

Bypasses ad blockers completely: Tracking loads from your domain, so privacy tools treat it as legitimate site functionality. Complete data capture improves attribution accuracy.

Eliminates conversion tracking gaps: Fewer blocked requests mean you see complete customer journeys instead of fragmented touchpoints.

Improves data control: First-party collection gives you greater control over user information while improving GDPR compliance.

Reduces browser restrictions: Safari's Intelligent Tracking Prevention and similar features target third-party domains. Your subdomain bypasses these entirely.

Delivers higher-quality data: Complete behavioral capture—traffic sources, page views, conversion paths—that third-party tracking typically loses.

Increases reliability: Serving scripts from your infrastructure reduces third-party dependencies and can improve load speeds.

The Complete Result

Challenge

Solution

Attribution Impact

Ad blocker interference

First-party domain routing

Complete customer journey data

Browser restrictions

Subdomain bypass

Persistent cross-session tracking

Privacy compliance needs

Controlled data collection

First-party data with proper consent

Data quality issues

Unblocked tracking

Richer behavioral insights

Reliability problems

Your infrastructure

Consistent tracking without third-party dependencies

Combined with Spectacle's server-side distribution to ad platforms, you get bulletproof attribution that captures every touchpoint while maintaining privacy compliance.

Ready for complete attribution data? Enable Tracking Proxy in your Spectacle workspace settings and eliminate tracking gaps forever.

Attribution data that captures reality.