Introducing Stripe Integration for Spectacle
Connect marketing campaigns directly to actual revenue—automatically.
What We've Built
Spectacle now integrates directly with Stripe, transforming payment events into attribution insights. When customers complete purchases or process refunds, these revenue events automatically connect to their complete marketing journey.
Your payment processor becomes part of your attribution engine—no manual revenue tracking required.
True Revenue Attribution
Most marketing attribution stops at conversion events: form submissions, trial signups, or demo requests. But B2B revenue happens later—often months after initial conversion—through subscription payments, upgrades, and renewals.
Our Stripe integration bridges this gap completely. Every payment success and refund automatically attributes back to the marketing touchpoints that influenced that customer's journey.
Automatic Revenue Event Tracking
Payment successes connect to the campaigns, keywords, and content that drove customer acquisition
Refund events provide complete LTV calculation including negative revenue impacts
Multi-currency support converts all revenue to unified reporting currency for accurate campaign comparison
Customer reconciliation matches Stripe payments to marketing journeys using email addresses or custom customer IDs
How Revenue Attribution Works
When a customer completes a $2,500 annual subscription payment, Spectacle automatically:
Identifies the customer using email address or custom ID from their marketing journey
Attributes revenue to all relevant marketing touchpoints that influenced their decision
Calculates LTV including this payment plus any previous transactions or refunds
Updates campaign performance with actual revenue data, not estimated conversion values
Smart Customer Matching
Spectacle reconciles Stripe payments to marketing journeys through intelligent customer identification:
Custom customer ID priority: Matches payments using spectacle_customer_id from payment metadata or Stripe customer data
Email fallback: Uses Stripe customer email to connect payments to identified marketing journeys
Guest checkout support: Extracts email from billing details when no Stripe customer exists
Flexible integration: Accommodates various Stripe implementation approaches without custom development
Campaign Performance Through Revenue Lens
Transform marketing metrics from conversion-based to revenue-based decision making.
Before Stripe Integration
Google Ads: 150 conversions, $14.67 cost per conversion LinkedIn: 45 conversions, $47.22 cost per conversion
After Stripe Integration
Google Ads: 150 conversions → 12 customers → $18,400 revenue → $183.33 cost per customer LinkedIn: 45 conversions → 18 customers → $52,300 revenue → $130.56 cost per customer
Strategic insight: LinkedIn generates fewer conversions but higher-value customers. Reallocate budget accordingly.
Customer Lifetime Value Attribution
See which campaigns drive customers who actually stick and expand:
Campaign A: $89 customer acquisition cost, $340 average LTV, 3.8x LTV:CAC ratio Campaign B: $156 customer acquisition cost, $890 average LTV, 5.7x LTV:CAC ratio
Optimisation decision: Increase investment in Campaign B despite higher upfront acquisition costs.
Multi-Currency Revenue Intelligence
For businesses operating across multiple markets, Spectacle automatically handles currency conversion and unified reporting.
European customers: €2,400 annual subscriptions UK customers: £1,800 annual subscriptions US customers: $2,200 annual subscriptions
Unified view: All revenue converted to single reporting currency for accurate campaign comparison and ROI calculation.
Geographic Revenue Performance
EMEA campaigns: $89 cost per customer, $1,240 average LTV North America campaigns: $134 cost per customer, $890 average LTV APAC campaigns: $67 cost per customer, $560 average LTV
Strategic allocation: Prioritise EMEA market expansion based on superior LTV metrics.
Implementation: One-Click Revenue Tracking
Connect your Stripe account from your workspace settings. Revenue attribution begins immediately—no code changes or custom tracking required.
Automatic event streaming: Payment successes and refunds flow into attribution timeline Smart customer matching: Revenue connects to existing marketing journeys automatically Real-time updates: Campaign performance metrics update with each transaction Historical data: Previous Stripe events enrich existing customer attribution
Revenue Attribution at Scale
SaaS subscriptions: Monthly and annual recurring revenue attributed to acquisition campaigns E-commerce transactions: Individual purchase revenue connected to marketing touchpoints Usage-based billing: Expansion revenue attributed to growth marketing activities Refund tracking: Complete LTV calculation including negative revenue events
Built for Modern Revenue Models
Whether you operate subscription businesses, e-commerce platforms, or usage-based pricing, Stripe integration provides attribution that matches your revenue reality.
Subscription attribution: Connect monthly and annual payments to acquisition campaigns Expansion revenue tracking: Attribute upgrades and add-ons to growth marketing touchpoints Churn impact analysis: See how refunds and cancellations affect campaign ROI calculations Customer lifecycle intelligence: Track revenue progression from initial payment to expansion
Ready to connect marketing spend to actual revenue?